Displaying 685 - 720 of 4460 results
The expectations of the average consumer from companies concerning marketing and communication have grown rapidly over the last two decades and a lot of this has to do with the growth in digital technology. We live in times where many retailers only...
Posted by: SMACK Agency
Some agencies help brands succeed with cutting-edge, disruptive campaigns that will leave a mark in the industry forever. But no matter what kind of brand it is, they all have to start somewhere. It is the task of agencies like B&B Studio to help...
Posted by: Creativepool Editorial
Being one of the world’s largest creative communities, Creativepool is in a unique position to understand to what extent the creative industry is recovering from the COVID-19 outbreak. We had the power to make a difference by asking about the...
Posted by: Creativepool Editorial
From lowering the margin of error and risk to ultimately releasing a more refined, well-rounded product, leading companies in the world today are heavy on prototyping and quite rightly so. Businesses and projects that do not believe in the power of...
Posted by: Creativepool Editorial
There's no doubting that the COVID-19 crisis is affecting several corners of the industry in more or less similar ways. A lot of professionals, even beyond the actual creative industry, are talking about one of the worst recessions of the past 100...
Posted by: Creativepool Editorial
Gamification in marketing is a marketing strategy that has yielded great results for some of the biggest brands in the world, as well as smaller businesses and newcomers across various sectors. Whether you’re new to this concept or looking to...
Posted by: SMACK Agency
"It’s always incredibly exciting to build creative teams and inspire them to achieve things greater than they ever expected." Malcolm Poynton is a leader many professionals in the industry would envy. Grown up in New Zealand with sports and...
Posted by: Creativepool Editorial
What makes great design? To some, it's a mixture of technique, craft and talent. Others believe more in the process. According to Jose Moreno, founder and creative director of Creanet Design, the secret to great design is in building solid...
Posted by: Creativepool Editorial
"As a creative, I've never had a female to learn from or look up to as an example of what was possible for my career." It's not uncommon to hear such stories from female leaders in the industry, even today. Though we are slowly getting there, we...
Posted by: Creativepool Editorial
“Thud is the dry blow, from my temples to my toes. The air escaped my lungs and I am overcome by a deafening silence. It is over. Finally.” What is behind a layoff? This pandemic, among other issues, has demonstrated our unpreparedness....
Posted by: Paola Figueroa
What to do when no-one seems to be interested in risking with a startup to finance their product ideas? You make it happen yourself. When Mako Design + Invent CEO and founder Kevin Mako wanted to turn his journal of invention ideas into real-life...
Posted by: Creativepool Editorial
Few arts are as delicate and delicious as the one of the food stylist. It's hard not to fall in love with Lola Faura's photography. All it takes is one quick glance at one of her projects on her profile and you instantly want to run for the fridge -...
Posted by: Creativepool Editorial
The popularity of self-teaching and home learning courses has skyrocketed during the Covid pandemic. One consequence has been a huge increase in the number of those looking to take advantage of this trend: the self-anointed ‘gurus’, or...
Posted by: Benjamin Hiorns
Here at Creativepool, we could never be accused of staying in just one lane when it came to the creative industries. That’s why, today, we’ve chosen to shine our illustrious Member Spotlight on April Sharman, a design manager for Style Library...
Posted by: Creativepool Editorial
When I first started working in digital advertising 13 years ago and media was still bought over the phone, my manager shared an anecdote with me. It was late in the day at their agency and the team were waiting to receive the creative to go live...
Posted by: Creativepool Editorial
As the MD of international technology studio Recursive, David Yates has to keep his finger in many pies, often at the same time. Where he really specialises, however, is in taking the disparate principles of audiovisual, IT, acoustics, lighting,...
Posted by: Creativepool Editorial
Is it a bird? Is it a plane? Or is it a creative use of animation, with a serious message behind it? The innovative, animated series ‘The Carton Campaigners’ has hit the mark when it comes to explaining why sustainable packaging is key to...
Posted by: Creativepool Editorial
Ultra Brand Studio is a new creative shop launched under lockdown by ex-AKQA creatives Alistair Schoonmaker, Matt Bennett and Will Battersby. These guys were the brains behind Nike’s most awarded ad “Rise” and already under...
Posted by: Creativepool Editorial
Being part of the Brandpie team has been both gratifying and a huge learning curve. Starting your first graduate job undoubtedly is both an exciting and overwhelming experience. Working with creatives from multiple disciplinary areas has broadened my...
Posted by: Jess Patel
With the COVID-19 outbreak showing no signs of giving up, more and more professionals in the creative industry have been struggling with mental health, with 67% of people feeling now more anxious than ever, according to Anxiety UK. The mental health...
Posted by: Antonino Lupo
We tend to forget how important it is to take care of ourselves, especially during a world-wide pandemic that makes us busier than ever. The story of giffgaff head of advertising Abi Pearl is as inspiring as it gets. If there is one thing you should...
Posted by: Creativepool Editorial
It's hard to meet people who find pleasure in little things, nowadays. Freelance film and motion director Benedict Bannister is one of those. Benedict enjoys gardening, exercising, and most of all, he loves taking inspiration from his children for...
Posted by: Creativepool Editorial
Most everyone has heard of Simon & Garfunkel, Penn & Teller and Dolce & Gabbana, even though they are in such different industries. At the heart of what brought these distinctively different duos such fame is how well they play to each other’s...
Posted by: OpenText Hightail
Finding a job - particularly your first, permanent one in your desired field - is an intimidating task at the best of times, especially for aspiring design graduates in an already competitive job market. And now, the economic effect of the pandemic...
Posted by: Jess Patel
The beauty of the creative industry is that every professional you meet in the field will be happy to tell you they're making money by doing something they love. Freelance 3D artist Paul Gawman is no different. He's lucky enough to be successful as...
Posted by: Creativepool Editorial
Making friends through loyalty, consistency, honesty, kindness and relevance. Brands are designed to bring in revenue; we get that. But great brands, the brands that stay with us for life, offer consumers something more. They deliver on brand...
Posted by: The Being Group
The strongest passions often show themselves at a young age. Mark Lacey was introduced to professional illustration when he was a "spotty teenager", but the guy had the boldness to apply for a position at a research laboratory and his career has...
Posted by: Creativepool Editorial
There is no overstating the impact of the pandemic on the retail industry. We've seen stores close down, other retail giants move to digital only for a bit, and some others (such as Cath Kidston) make a permanent shift to digital - which was a smart...
Posted by: Creativepool Editorial
Can you believe the image above is a 3D render of a converse shoe? Neither could we, until we read the project description by freelance designer Jay Lall. With over 15 years of experience in the industry, you can tell from the interview below that...
Posted by: Creativepool Editorial
What you should know about your customer and how to create digital CX in the post-pandemic world. There’s no doubt that 2020 has been a transformational year. While Covid-19’s impact at the macro level (across global politics, economics...
Posted by: Sophia Charters
TBWA\Dublin chief executive officer Deirdre 'Dee' Waldron was not born a CEO. And this made her an even more passionate and empathetic leader. Born a computer programmer, Dee learned from coding a set of transferable skills she still employs to this...
Posted by: Creativepool Editorial
Who said you need a full crew and exotic locations to make a successful social campaign? What started as a bet with Great State's MD quickly turned into one of the funniest and most creative projects we've seen during lockdown. Using nothing but...
Posted by: Creativepool Editorial
There is a crisis of creativity in advertising. You have probably heard these very words or a variation in the past few years. Campaigns striving to touch on the same key points, unoriginal tropes used over and over again - things are starting to...
Posted by: Creativepool Editorial
Sometimes ambition can only take you so far. It is with passion that you truly shine. Freelance design consultant and director Sheryl Ellis has plenty of passion to spare. Having worked with brands in the likes of MTV and HMV, her stories resonate...
Posted by: Creativepool Editorial
When we first looked at #Wombstories and how many incredible names went into creating it, we instantly thought: "damn, this is good. Like, Award-good." Having a male magazine editor doesn't help with saying this, so we'll borrow a few words from the...
Posted by: Creativepool Editorial
These days, you may be hard pressed to feel much excitement about building your career and reaching for the stars. For almost everyone, the challenges are staggering. Still, looking at all the ways innovative people and groups are uniting to educate,...
Posted by: The Darnell Works Agency