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News

Creativepool selects Octopus Group for PR brief

With 2013 set to be a big year for Creativepool, we're pleased to announce that we've appointed Octopus Group to provide us with PR and social media support moving forward. Octopus are working with us on the re-launch of our web site and also on a...

Posted by: Creativepool
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Advertising

Account Wins of the Week

Droga5 - MINI Electric Droga5 London has been appointed to MINI Electric’s global advertising account, following a five-way competitive pitch organised by The Observatory GE. The agency has been briefed on a three-year assignment to develop a...

Posted by: Creativepool Editorial
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Design

Rebrand Roundup: Bathrooms, Cookbooks, Opera and some very quirky beer

StudioMono - Kingsbury Press StudioMono has rebranded and repositioned Kingsbury Press as masters of “The Art of Print” as the printer marks its 50th year in business. The new look is minimal and monochromatic and is offset by an online...

Posted by: Creativepool Editorial
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News

Cannes Lions 2016 top speaking sessions to get ahead

There's lots to enjoy and soak up at the Cannes Lions festival, so much so that it can all be a little overwhelming. This is especially true when it comes to the various talks happening throughout the week. Here, we've collected a few of the more...

Posted by: Creativepool
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Features

#fansofcannes: Raw for the Oceans

An idea born out of a purpose that doesn’t just highlight the cause it’s trying to address; it actually does something about it through the product it actually is. Too often, the marketing mix and design are asked to make people want...

Posted by: Jones Knowles Ritchie
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Advertising

MullenLowe Group unveils new global corporate identity

Following the formation of MullenLowe Group in May 2015 - from the merger of IPG agencies Mullen in the US with global creative network Lowe and Partners - the network today has unveiled plans for its new global corporate identity. The...

Posted by: Creativepool Editorial
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Advertising

Ads of the Week

Forsman & Bodenfors – H&M H&M looks set to break all the fashion rules in a new campaign from Forsman & Bodenfors featuring punk icon (and walking leather pin cushion) Iggy Pop. It hinges on a film narrated by the Stooges frontman, which carries a...

Posted by: Creativepool Editorial
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Entertainment

What we've learned from the new James Bond: Spectre trailer

You saw it, right? How could you miss it? Even ITV's News At Ten ran the trailer for 'SPECTRE', the next episode in the most successful movie franchise ever - James Bond. Immediately the world took to social media (or at least the section of the...

Posted by: Magnus Shaw
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Features

Spotlight - The Hidden Dingbat Collective

"Two heads are better than one." Describe your work in one sentence. Phil Howell: We try to be current, playful and bold. Lauren Baker: I'd say it was quite playful and lighthearted. It's also rather brave in a sense. What's the most important...

Posted by: Creativepool
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Inspiration

CP Loves... Dan Hillier

by Jessica Hazel The Sunday Upmarket in the Old Truman Brewery on Brick Lane is where a wealth of artists and designers test run their future careers. Some fail quickly and disastrously whilst others soon meet the right people who propel their...

Posted by: Creativepool
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Features

Spotlight: Brave moments with DixonBaxi

DixonBaxi’s co-founder Simon Dixon believes designers and other creatives should stop worrying about what others are doing and enjoy the moment. “They can be desperate for the next big thing and fear they are missing out,” he...

Posted by: Creativepool Editorial
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Inspiration

The stylus is mightier than the sword

In an image-saturated advertising world, it can seem like an impossible task to defend your brand from invisibility. When it comes to finding a direction for your brand, rebrand or campaign, it’s easy to feel overwhelmed. Your instinct may be...

Posted by: ifour
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Technology

Get Unlikely Business Lessons from Mailchimp

Email marketing platform Mailchimp has launched a new original video series charting the success and failures of three very different entrepreneurs. Introduced through the company’s new business entertainment platform Mailchimp Presents and...

Posted by: Creativepool Editorial
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Video Games

How it was done: Choreographing Warframe through iMessage

Great Guns director Dan Trachtenberg is a big fan of free-to-play video game Warframe, so when the opportunity came up to helm a promo for the title he was beyond excited. The result is an amazing six-minute CG film full of action including...

Posted by: Creativepool Editorial
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Awards

D&AD New Blood winners 2019

D&AD announced the latest winners of its annual student competition New Blood Awards, whcih represent the best emerging young talent from around the globe, at a ceremony in London last night. Take on the Future was the overarching theme for 2019,...

Posted by: Creativepool Editorial
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Features

Why your business should invest in influencer marketing

With many businesses still reluctant to invest in influencer marketing, dispelling the misconceptions is the first step to unlocking its full potential. A recent study reported that 80% of marketers plan to continue or increase their influencer...

Posted by: Aaron Brooks
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Features

Getting to know... Tag's David Kassler

Tag's CEO David Kassler previously spent a decade at the helm of private equity-backed companies such as EMI Music, Phones 4u and Deluxe Entertainment. Below, he shares some of the things he's learned along the way. What makes your company...

Posted by: Creativepool Editorial
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Inspiration

Spotlight: Spot the celebrity in Pete Ellis' album of illustrations

While illustrator Pete Ellis jokes he grew up in London’s Thornton Heath long before Glastonbury headliner Stormzy arrived in the area, the rapper wouldn’t look out of place in one of Ellis’ art pieces. His portfolio is awash with...

Posted by: Creativepool Editorial
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Features

When silence speaks volumes for brands

Calling all marketers - we carry a responsibility to our brands. The responsibility to only speak when we have something of value to say. There was an article doing the rounds recently written by an influencer who recommended publishing content...

Posted by: ifour
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Features

What the creative industry can learn from Chernobyl

- Spoiler Alert - The final episode of HBO’s TV series Chernobyl aired last night. It’s being met with wild applause across the globe and is officially the highest-rated show in HBO history. Chernobyl is a miniseries that documents the...

Posted by: Maksimilian Kallhed
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Design

New Asian food branding builds on Without's Wahaca work

London-based Without Studio has designed the brand and packaging identity for new Asian food brand Kelly Loves, building on its previous work for well-known Mexican food company Wahaca. The branding, inspired by Korean food entrepreneur Kelly...

Posted by: Creativepool Editorial
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Features

3 trends from New Designers 2019

New trends in design should excite every designer. Is it a passing fad? An evolution of existing methods? Or perhaps a new era entirely. OK, that last one is a bit on the lofty side. Still, I kept the idea of a new era of design in mind when I...

Posted by: Rob Pratt
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Careers

How agencies can gain a competitive advantage when selling to brands

Tenacity One of the main reasons people tend to ‘fail’ at new business is they give up all too easily. It may be very ‘un-British’ to keep on at people and sell things, but if that is the job you must do, do it with skill and...

Posted by: David Alexander
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Design

Identity for new black creativity exhibition unveiled

Design studio Here Design has created the identity for Get Up, Stand Up Now, a major new exhibition at London’s Somerset House. Running until September, the exhibition celebrates 50 years of black creativity in Britain and beyond, and features...

Posted by: Creativepool Editorial
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Trends

7 major trends from Cannes Lions 2019

Now the dust has settled after another busy Cannes Lions International Festival of Creativity, it's time to take stock of some of the trends from this year's event. Here're seven major themes we observed at thenetworkone... Ugly sells I’ve...

Posted by: thenetworkone
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Careers

How not to blow it as an intern

Not too long ago, I gave a quick presentation to the interns at my agency on how not to blow this amazing opportunity that is an internship. With a foot in the door, this is the time to strike and crush being an advertising intern. This video...

Posted by: Kevin Forister
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Features

Reviewing Cannes Lions 2019: Who won what and why?

Each year, after the Cannes Lions festival, thenetworkone takes a few days to reflect on the events and look for the key themes and patterns which emerge. Here is our take on Cannes 2019. At its heart, Cannes is an awards festival. A little like the...

Posted by: Julian Boulding
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Advertising

Behind the Idea: The Times and Kia show the cost of leaving it unsaid

Kia has launched a new campaign called Journeys That Matter in partnership with News UK and Sky Media to raise awareness of its car portfolio, featuring the Kia ProCeed and Kia's new all-electric e-Niro. News UK’s Bridge Studio developed three...

Posted by: Creativepool

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