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Leaders

Inspiring Female Leaders: An Interview with RAPP CEO Gabrielle Ludzker

Gabrielle Ludzker is not just any CEO. The current head honcho at customer experience agency RAPP has spent her career breaking away from the traditional corporate CEO stereotype. and leads to inspire rule breakers. Gabby is an inspirational rule...

Posted by: Benjamin Hiorns
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Features

The Price of Reality: Why the Royal Photo Manipulation Saga Matters

Generally speaking, the morning after the Oscars means everyone talking about the Oscars, trading opinions on the gaffes, the big musical numbers and the controversial wins. This year, however, I awoke the morning after not to hordes of messages...

Posted by: Benjamin Hiorns
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Inspiration

Beyond Radio

Throughout my career as a sound designer, I've witnessed rapid changes in the audio landscape. As I reflect on this, I realise that there has never been a better time to work in audio. Radio listenership is currently at an all-time high, podcasts...

Posted by: Chris Turner
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Inspiration

#MemberSpotlight on Henrique Favery, Founder of Buu Digital

How did you get into the industry? An opportunity came up when we were hired by an agency to tackle a challenge deemed impossible by a competitor. The task was to execute an Augmented Reality for Web campaign (without the need to download an...

Posted by: Creativepool Editorial
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Workshop

Watching the skies with 1947 #CompanySpotlight

This week, we're talking to Ferju Cuevas, Founder & CCO at 1947 to discuss how they've spent the last 12 months building an agency from scratch. How was your company born and where are you based? Alongside Rodsel Ticona, Founder & DCD at 1947, we...

Posted by: Creativepool Editorial
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Features

The most creative campaigns of 2023 #YearInReview

2023 has been a lot of things. It’s been a year that saw great divisions widen and a year that seemed to almost revel in chaos, but it was also a year in which creativity continued to shine, even as it stood on the precipice of potential...

Posted by: Benjamin Hiorns
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Leaders

#GettingToKnow Ataboy Head of Production Rasha Clark

Tell us a bit about your role! Is there a “typical” day? I would say my main role is a cross between Mother Hen and judge - I support, listen, advise and in the end make a decision if one is needed from me. A typical day depends on...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on children’s artist and illustrator Floris Eloff

How did you get into the industry? After completing my Art & Design studies at the Durban University of Technology, I dived with youthful enthusiasm into my first attempt at illustrating a children’s book, written (dutifully) by my mother back...

Posted by: Creativepool Editorial
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Features

All the best Christmas 2023 ads in one place #HolidaysMonth

Christmas exists, in my opinion, to soften the blow of winter. The nights seem endless, the days are barely given time to breathe, and the weather is reliably dour for most of us, so we need it really. Even as someone that doesn’t really care...

Posted by: Benjamin Hiorns
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Inspiration

Team breaks the mould on grief for Empower #BehindTheBrand

Brooklyn-based design agency Team have rebranded nonprofit youth-mentoring program, Empower. The rebrand signals an expansion of the organization’s initial mission, which focused on supporting young women who had experienced mother loss,...

Posted by: Creativepool Editorial
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Inspiration

Smile Train Captures the Beauty in Every Smile | #BehindTheIdea

This October, Smile Train launched a campaign called ‘Beauty in Every Smile’, which looks to celebrate the beauty and diversity in smiles - following research which found that a third of people in the UK with a facial difference have been...

Posted by: Creativepool Editorial
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Inspiration

Self-hypnosis app gets a ‘heightened’ rebranding | #BehindTheBrand

Self-hypnosis app reveri has launched a new brand identity crafted by Mother Design to mark its entry into the UK health-tech category. Reveri was co-founded by world-leading psychiatrist Dr. David Spiegel, and Silicon Valley investor and technology...

Posted by: Creativepool Editorial
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Features

How social media is helping us reject demographic stereotypes

Life stages and identities are more elastic than ever before. We’re less able to fit into the boxes of old; people are having fewer children, doing it later in life or not at all, living longer and ageing better, changing careers and embracing...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Martin Talbot, CEO of The Official Charts Company

Tell us a bit about your role! Is there a “typical” day? There is no typical day, but there is a fairly common structure. It kicks off walking Bobby (our puppy) round our local park, while answering a handful of early emails, sending a...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Emma Shuldham, Managing Director @ Attachment

Tell us a bit about your role! Is there a “typical” day? Nope, there is no “typical” day! And that’s what I love. I’m still learning the team, clients, ways of working at the moment which is great fun. My role...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on Industry-leading DAM software company Bynder

Through its technology, Bynder is a company that helps all types of brands - including Spotify, Puma, Five Guys, and Icelandair - create timely and culturally-relevant marketing content for its advertising campaigns and branding efforts. Working at...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow iconoclastic director and advertising legend Thierry Albert

Thierry Albert is a French Director and Creative Director based in Amsterdam who writes and directs music promos, advertising campaigns and documentaries for the likes of The Pet Shop Boys, Dazed, Instagram, Duke Dumont, Format B and Uber. A fan of...

Posted by: Creativepool Editorial
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Features

Who do 'non-advertising folk' think won the REAL Super Bowl?

On Sunday, Super Bowl LVII glued 200 million eyeballs to screens all around the world as the Chiefs clipped the wings of the Eagles in Phoenix. It was one of those rare moments in time where people from every corner of the world tune in to a sports...

Posted by: Creativepool Editorial
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Inspiration

Talking is healing campaign supports FGM survivors | #BehindTheIdea

Earlier this year, Leeds Health and Care Partnership, on behalf of NHS West Yorkshire Integrated Care Board released a health campaign to raise awareness around the illegal practice of female genital mutilation (FGM). The campaign aimed to encourage...

Posted by: Creativepool Editorial
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Inspiration

Sabrina Dridje on keeping our Tellys in tune | #GettingToKnow

The week, we’re getting to know Sabrina Dridje, Executive Director of The Telly Awards, the world’s largest award honouring excellence in video. Sabrina is a leading voice that infuses a bold spirit of change into an ever-evolving...

Posted by: Creativepool Editorial
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Inspiration

Enter the tetrachromatic world of Ida Hay | #MemberSpotlight

Ida Hay is aSwedish/Norwegian illustrator and visual designer based in British Columbia, Canada who started drawing as soon as she was old enough to hold a pen. She has always been colour sensitive, already as a young child her family noticed her...

Posted by: Creativepool Editorial
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Features

10 side hustles that became hugely successful businesses

Whether it’s to pursue a passion project or to maximise your income, side hustles have become more popular than ever in the UK as people look for different ways to navigate situations such as the lockdowns and the cost-of-living crisis. Almost...

Posted by: Creativepool Editorial

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