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Advertising

Mother London hit the hard feels for IKEA

IKEA has launched a new TVC campaign aimed at making the everyday more wonderful through a thought-provoking film. Capturing the unique memories of a couple’s wonderful life together, the new campaign poses the question: what if the little...

Posted by: Industry Updates
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Advertising

Mother London go even more epic for MoneySuperMarket

ITV viewers in the UK on Saturday night were treated to another outstanding show of talent as MoneySuperMarket premiered an Epic Dance Off with a difference as part of the broadcaster’s Proud to Present initiative. The latest instalment of the...

Posted by: Industry Updates
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Advertising

Iggy Azalea & Mother go Fancy for the 1920’s

Mother London has teamed up with Finger Music London and Leisure Cruise to re-imagine Iggy Azalea’s hit single “Fancy” (featuring Charlie XCX), as a catchy 1920’s ditty for London-based gin brand Tanqueray. The song was...

Posted by: Industry Updates
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Advertising

Mother London is Puttin' on the Ritz for Mondelēz

Snack makers Mondelēz International are launching a brand new multi-million pound, master-brand campaign for the launch of Ritz Crisp & Thin, a new baked savoury snack primed to shake up the crisps & snacking category. The concept of the campaign,...

Posted by: Industry Updates
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Events

The 2015 Annual Launch Party at Mother London

What a night! Celebrating the best creative work in the 2015 Annual at one of the coolest agency offices in London could not have gone better. It was great to see the interactions and connections built on Creativepool translate from digital to the...

Posted by: Industry Updates
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Advertising

Top Hires of the Week

Twelve Creative agency Twelve has announced that former Geometry Chief Strategy Officer and Managing Partner, Martin Smith, has been appointed as its new Group Strategy officer. Starting the role in mid-November, Smith will also play a role in...

Posted by: Industry Updates
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Advertising

Top 10 Account Wins of the Week

McCann Worldgroup - Alzheimer's Society Following a competitive pitch process, Alzheimer’s Society has appointed McCann Worldgroup for a fully integrated scope of work, with the objective to build the society’s brand and increase...

Posted by: Industry Updates
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Advertising

Ads of the Week

adam&eveDDB - #DontFuckMyFuture #DontFuckMyFuture - Keira Knightley We're all probably suffering from Brexit fatigue right now, but that doesn't make it any less important. On that note, adam&eveDDB have created a series of provocative new films...

Posted by: Benjamin Hiorns
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Advertising

Top 5 Account Wins of the Week: Week 3

Camp + King - Energizer Energizer Holdings has announced its selection of Camp + King as its advertising agency of record. The selection of the San Francisco-based agency sets a new marketing course for Energizer as it looks to engage in broader...

Posted by: Industry Updates
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Advertising

Who Made The Jury? The British Arrows Craft 2015

The British Arrows have announced the jury for this year’s Craft Awards; the only awards in the advertising industry to celebrate and recognise the individual craftsmanship of companies and professionals solely in motion picture. Chairman of...

Posted by: Benjamin Hiorns
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Advertising

Calvin Klein target Tinder for new campaign

Depending on your point of view, the social dating app Tinder is either a revolutionarily simple and efficient dating app or a grim harbinger for the downfall of civilised society. We’ll choose to remain on the fence for now, but have to admit...

Posted by: Industry Updates
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Advertising

Account Wins of the Week

Mother - Atom Atom, the digital App based bank that’s set to launch later this year, has asked Mother, the world’s largest independent marketing agency to be their strategic creative partner. The partnership is the result of a...

Posted by: Industry Updates
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Advertising

Top 10 Hires of the Week

Gyro Gyro London has appointed David Harris as Executive Creative Director. Teamed with the strong leadership of Gyro London Managing Director Kate Howe, Harris will help to intensify gyro’s growing presence as a business-to-business...

Posted by: Industry Updates
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Advertising

Top 10 Hires of the Week

Publicis London Publicis London has hired Phil Dowgierd as managing director of digital as part of its ongoing commitment to champion creative leadership and excellence within Publicis UK. Dowgierd joins from Tribal Worldwide Sydney where he was...

Posted by: Industry Updates
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Events

2015 Annual Launch Party

On 26th March, Creativepool will be hosting the Annual launch party at the cool offices of Mother London. We can’t wait for this exclusive gathering of the shortlisted companies and individuals, the panel of judges, and our sponsors where we'll...

Posted by: Creativepool
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Advertising

Stella Artois Give Beautifully this Christmas

Stella Artois is a brand that likes to go big at Christmas. This could very well be because the internationally beloved lager was first created for the holiday season as a gift to the people of Leuven in Belgium, or it could be because the origins of...

Posted by: Industry Updates
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Advertising

CP+B go to Infiniti and beyond

Following a lengthy pitch that also involved competitors such as BBH, GS&P and Anomaly, Crispin Porter + Bogusky won the global creative account for Infiniti, the luxury car division of the Nissan Motor Company. Media will continue to be handled by...

Posted by: Benjamin Hiorns
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News

Patrick Collister and The Big Won 2012

Patrick Collister has released his annual directory of the world's best communications agencies, campaigns and individuals, covering areas such as advertising, print, digital, as measured by awards won. Patrick Collister’s The Directory Big...

Posted by: Creativepool
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Technology

Mother make a major investment in VR/AR

Mother has announced an investment in virtual and augmented reality startup Dream Reality Interactive (DRI), signalling a recognition of the growing role of the technologies in communications. DRI was founded by Dave Ranyard, who in his previous job...

Posted by: Industry Updates
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Advertising

#SquadGoals with a new Epic Dance Off for MoneySuperMarket by Mother

The “Epic Dance Off” campaign has been arguably one of the most memorable of the last few years, so a new spot is always greeted with a degree of fanfare. This time, MoneySuperMarket is knocking it up another notch by bringing strutter...

Posted by: Industry Updates
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Advertising

Droga5 stand up for African mothers in new Amref Mother's Day campaign

This Mother’s Day (March 6), many people will be posting photos of their mums to social media, and Amref Health Africa wants to tap into this positive trend with the #SAVEMOTHERSDAY hashtag, and stand in solidarity with new mums across Africa,...

Posted by: Industry Updates
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Advertising

Mother London and Stella Artois leave a mark on Matt Damon

Our friends at Mother have teamed up with Stella Artois, Palma Pictures, 1stAveMachine and Matt Damon in order to put across a very serious message in a rather beautiful way. Around the world, over 663 million people still lack access to clean water...

Posted by: Industry Updates
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Design

Mother Design Goes into Partnership with Plenish

Mother Design, the design, branding and experience arm of independent creative company Mother, has gone into partnership with British juice brand Plenish to help propel its cold-pressed, organic juices into the mainstream. Plenish Founder Kara Rosen...

Posted by: FinchFactor
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Advertising

Stella Artois and Mother give New York and Buenos Aires a starry night

This Christmas, Stella Artois have given city-dwellers in New York and Buenos Aires a taste of something they don't get too experience too often; a starry sky. Together with lead agency Mother London, and production company UNIT9, Stella Artois has...

Posted by: Industry Updates
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Advertising

Watch a blind mother “See” her unborn son

Huggies has announced the launch of a new campaign that presents a never-before-seen vision of the maternal bond. Created by the Brazilian agency Mood to celebrate Mother's Day in the Americas (which took place last Sunday), “Meeting Murilo” is...

Posted by: Industry Updates
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Advertising

WCRS face the challenge this Mother's Day

The UK's largest curated online marketplace, Notonthehighstreet.com, recently launched its 2015 Mother's Day campaign, which was created by WCRS and is built around the challenge that awaits all sons and daughters this coming Sunday, March 15: What...

Posted by: Industry Updates
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Technology

Mother Nature keeps us safe and healthy

UL, the 120-year old global independent safety science company, has joined forced with the Mother Nature Network (MNN) to launch SafeBee.com, a new “Digital destination for safety and healthy living.” The site, which will draw on a...

Posted by: Industry Updates
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Advertising

Ogilvy & Mather named one of the top 100 companies by Working Mother

Yesterday, Working Mother, the magazine for career-committed mothers, announced their 100 Best Companies for “Outstanding leadership in establishing policies, programs and corporate culture that supports working moms” in 2014 by including...

Posted by: Benjamin Hiorns
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News

Mother claim 'Most Creative Radio Ad' for their Boots Christmas spot

The 'Radio Advertising Bureau' has recently announced the results of their 'RadioGauge' from the latter half of 2013. The RAB's bespoke tool tests campaigns throughout the year against 11 statements which match the 5 'creative Ls' which are...

Posted by: Benjamin Hiorns
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Features

Is necessity really the mother of invention?

by Ashley Morrison. I wouldn't say I'm a gadget freak by any stretch of the imagination, but I do like some techie stuff that usefully enhances my life while being fun to play with. I spent an inordinate amount of time choosing my latest mobile - a...

Posted by: Creativepool
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Awards

Creativepool Annual 2019 shortlist announced

The shortlist for this year’s Creativepool Annual has been announced featuring a diverse mix of individuals, creative companies and brands in 2019. The Creativepool Annual brings a fresh approach to awards by offering entrants a unique...

Posted by: Industry Updates
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Inspiration

18 eye-catching record covers from illustrator Mikey Brain

London-based abstract painter and illustrator Mikey Brain’s work is bursting with colour and unique characters, inspired by his deep passion for timeless themes. His commissioned pieces for record label Hot Creations are particularly pleasing...

Posted by: Ryan Watson
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Awards

Annual 2019 judges revealed

Creativepool has announced the full line-up of judges for this year’s Annual 2019, which is currently open for submissions from individuals, agencies and brands across 31 different categories. Key names from a host of top international...

Posted by: Industry Updates
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Awards

Innocent 'energised' by Brand Team Annual win

Smoothie brand Innocent’s Annual Brand Team of the Year win in 2018 energised its whole creative team, according to Katie Rosen, group head of creative. The department has grown by 10 - from 8 to 18 - in her five-year tenure since she joined...

Posted by: Ryan Watson

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