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Features

Why is Facebook building a neuroscience centre?

Facebook has long been one of the world’s most recognised innovators. The social media giant is now taking its research to the next level, having announced investment in a dedicated neuroscience centre. However, Facebook’s new initiative is...

Posted by: Saddington Baynes
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Social Media

Facebook Messenger ads start rolling out worldwide

Facebook Messenger ads are going global, whether we like it or not. After tests back in January proved promising in Australia and Thailand, the beta is now being expanded further, with businesses around the world now being offered a way to use...

Posted by: Benjamin Hiorns
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Social Media

Genero named as a Facebook Marketing Partner in Content Marketing

Global video production marketplace Genero has been confirmed as a Facebook Marketing Partner in the Content Marketing specialty. Genero connects brands looking to scale their video production with a global creative community of 300,000+ production...

Posted by: Creativepool Editorial
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Features

What's on your mind Facebook?

At Facebook’s annual F8 developer conference last month, the social media monolith revealed a – up unto now – secret department called Building 8, which has been working behind the scenes on the company’s most secretive and controversial...

Posted by: Kate Lewin
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Advertising

Facebook Crackdown on Discriminatory Advertising

It's been a busy day in the world of online advertising. The same morning that The Times released a shocking report insisting that many major brands had inadvertently funded extremist terror sties through unchecked programmatic advertising practices,...

Posted by: Creativepool Editorial
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Social Media

Facebook's Creative Expansion

Facebook announced this week that their Creative Hub will be available for the entire industry to use worldwide. Facebook is also introducing a new Inspiration Gallery that will showcase examples of outstanding mobile creative across Facebook and...

Posted by: Creativepool Editorial
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Design

Facebook designs the world's largest open plan office with Gehry

Facebook has begun the process of moving its 2,800 members of staff into the company's elaborate new office space in Palo Alto, California, which founder Mark Zuckerberg has been designed as the “Largest open floor plan in the world.” The...

Posted by: Creativepool Editorial
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Advertising

WPP and Facebook strengthen their partnership

WPP's Data Alliance and Facebook this week announced that they will be deepening their global partnership in order to give marketers access to new data-driven solutions that deliver personalisation at scale on Facebook. The multi-year partnership is...

Posted by: Creativepool Editorial
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Social Media

Facebook F8 Announcements

Say what you like about Facebook, but Mark Zuckerber's social media monopoliser has (for better or worse) become an integral part of our shared cultural heritage in recent years. Who amongst you, the media-savvy Creativepool reader, could honestly...

Posted by: Benjamin Hiorns
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Technology

Facebook go to work and connect developing world

Though Facebook has already monopolised the social media market when it comes to our personal lives, it appears Mark Zuckerberg isn't content on stopping there. Sources familiar with the matter have hinted liberally at Facebook's plans to build a...

Posted by: Benjamin Hiorns
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Technology

Facebook's Creative Lab creates apps and court battles

In the same week that Google set forth their mandate to reinvent email with their new “Inbox” app, Facebook also announced they were planning to reinvent the chat room with “Rooms,” an app that plans to bring back the glory...

Posted by: Benjamin Hiorns
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Social Media

Teenagers are bored with Facebook. But why is that such bad news?

MySpace is an astonishing use of new technology, which links people to one another, and allows them to share news, views, photos and comments. It is extraordinarily popular, particularly with younger people, and is growing every day. This makes it...

Posted by: Magnus Shaw
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Advertising

Budweiser allows consumers to send beer to their friends over Facebook

Anheuser-Busch, the brand behind the ubiquitous American beer Budweiser, recently announced a partnership with the award-winning experiential marketing platform Gratafy. The partnership will enable the world's largest beer brand to connect with its...

Posted by: Benjamin Hiorns
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Social Media

After all these years, I still don't 'get' Facebook.

Do you remember when Tony Blair said he couldn't use a computer? I do, because it infuriated me. At the time, he was leader of one the world's largest economies and democracies, and there he was, smirking gleefully about the fact that he couldn't...

Posted by: Magnus Shaw
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News

Droga5 and Newcastle Brown Ale take top Facebook Studio Award

For the second year running the top distinction at the annual Facebook Studio Awards has gone to an advertising agency and brand combination, who used the social media platform as a base from which to launch a successful campaign. This year the...

Posted by: Benjamin Hiorns
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News

The heads up. Why Facebook has lifted its ban on decapitation videos.

In my late teens, a video was doing the rounds. It was called 'Faces Of Death' and I don't think it was an official release - more a much-copied bootleg. Essentially it was a compilation of clips showing people meeting their deaths in accidents. A...

Posted by: Magnus Shaw
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News

Would Facebook rather protect its advertisers than its users?

Facebook claims to have cracked its rather awkward 'ads on offensive pages' problem. This week the social network's Director of Policy announced the site has completed the task of 'narrowing down the number of pages where ads will be shown'. Which...

Posted by: Magnus Shaw
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Features

The challenge facing Facebook in 2013.

by Magnus Shaw. Examine the figures and social media boggles the mind. Facebook boasts over one billion users - a seventh of the entire planet; Twitter has more than 100 million users. Even music-streaming app Spotify, carries 18 million...

Posted by: Creativepool
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News

Frank Gehry to design Facebook's new California campus

Facebook has brought in the famed architect, Frank Gehry, to design the expansion of the California headquarters in Menlo Park. Plans for the 420,000 square foot plot will include a single-story warehouse with a roof-top garden that will cover the...

Posted by: Creativepool
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Advice

Opinions - Unliked. Is the sheen coming off Facebook?

by Magnus Shaw When discussing Facebook, different rules apply. In Facebook's world, audiences, members, revenues and profits are measured on a macro-scale that dwarfs the figures bandied around in banking circles. A few statistics: -Users upload...

Posted by: Creativepool
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News

Snap decision - why Facebook bought Instagram

Last Sunday Facebook surprised the world. Without waiting for their market flotation later this week - and like a big shot investment banker casually ordering the 1900 Cristal Brut - the social network laid down $1b in cash and stock to acquire...

Posted by: Creativepool
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Inspiration

Facebook Vs. CVs - is it ok for employers to stalk applicants?

As Facebook timeline is being pushed upon us more and more forcefully from the powers that be, you might want to stop and ponder the implications of opting to have your entire Facebook past accessible to all. Click on 2008 and photos of a stag night...

Posted by: Creativepool
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Trends

Five social media trends for 2019

Claire Lancaster, head of social media at IF Agency, starts the year with her prediction of the key trends that will define the next 12 months in social media, content and influencer marketing. "I expect reach, dialogue and influencers to all reduce...

Posted by: If Agency
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Social Media

An in-depth look into Twitter advertising

If you happen to have read any of my earlier posts, or you know me personally, you will know I am not a fan of Twitter at all. They have spent years playing catch up to the big social giants because they changed their channel around way too much, and...

Posted by: Jason Holmes
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Technology

Visions in VR: Is the VR boom over before it started?

It would, perhaps, be unfair to say that the VR bubble has burst, because from where I'm sitting, it looks as though the bubble has barely left the niche market that spawned it. Yet, with so many headsets now sat gathering dust in closets and display...

Posted by: Benjamin Hiorns
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Advertising

Avios and British Airways offer a VR Tour of Madrid

Avios and British Airways are launching a new virtual reality campaign to encourage people to collect Avios when booking flights to Madrid with British Airways. The campaign features a 360 degree VR video allowing users to visit the city from the...

Posted by: Creativepool Editorial
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Technology

Visions in VR: Trends to Watch in 2017

It’s no secret that virtual and augmented reality technologies are going to conquer the market in the coming years and change our media usage in increasingly 'Black Mirror'-esque ways. Just like social media and the widespread use of mobile...

Posted by: Kate Lewin
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Technology

#TechTuesday: TV remotes for dogs to printing chocolate with XOCO

Facebook brings wireless internet to the developing world Hoping to establish itself as the social media network that cares, Facebook this week announced it is developing wireless internet access hardware and software that can be used in areas where...

Posted by: Creativepool Editorial

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