Displaying 325 - 360 of 1007 results
Google Earth Relaunches With Bold New Look Google has relaunched its exploration platform Google Earth after a two-year redesign project. The new version was launched to coincide with World Earth Day and comprises a range of new features, including...
Posted by: Creativepool Editorial
Odysseus Arms The San Francisco-based agency Odysseus Arms has added three new members to its creative team: Art Directors Luisa Betancourt and Jarrod Gustin; and Copywriter Clémence Pluche. Betancourt joins the agency from Eleven, where she...
Posted by: Creativepool Editorial
Special K has teamed up with courageous TV presenter Katie Piper in a new digital campaign which aims to bust myths wide open and challenge common criticisms surrounding the breakfast cereal. In a bid to tackle tricky questions around nutrition,...
Posted by: Creativepool Editorial
TBWA/RRAD - Amnesty International Current political tensions have led to Arabs and Muslims being mistreated at airports in the USA and Europe because of their passports. Behind this, there is a strong misconception that all Arabs and Muslims are...
Posted by: Creativepool Editorial
Kellogg’s is investing more than £6 million in advertising for Crunchy Nut this year, 31% of which will be spent digitally, as the brand reaches out to social influencers in its “Search for the Ultimate Crunchy Nutter” competition. The...
Posted by: Creativepool Editorial
Let's replace the always-on content approach with one where you don't say anything unless it's meaningful and backs the brand purpose. Specsavers won plaudits for a quick witted and relevant response to the mix-up while Snickers’ got in there...
Posted by: Southpaw
UPDATE: Since this article was first posted, Pepsi have decided (wisely in my opinion) to pull the ad from YouTube. A Pepsi spokesperson said in a press release: "Pepsi was trying to project a global message of unity, peace and understanding. Clearly...
Posted by: Benjamin Hiorns
Kellogg’s has teamed up with the Gogglebox families in a bespoke ad campaign featuring the household favourites discussing their perfect bowl of Kellogg’s Corn Flakes. The ten second teaser films will launch on Channel 4 tonight (Monday...
Posted by: Creativepool Editorial
Conran Design Group has collaborated with the “emotion analytics company” Adoreboard in a study of the Pharmaceutical industry, to measure how emotionally connected pharma brands are to their audiences through social media and the impact...
Posted by: Creativepool Editorial
CHI & Partners - British Gas On Saturday, British Gas unveiled its new brand initiative, “Smarter Homes For All,” a multi-discipline communications campaign designed to show how smart home technology can offer real benefits to...
Posted by: Creativepool Editorial
Whilst Comic Relief might be built around the BBC marathon, which takes place tonight (Friday, March 24) on BBC One (and features the much-discussed Love Actually sequel), there is so much more behind the charity event that often gets overlooked,...
Posted by: Benjamin Hiorns
J. Walter Thompson/MPC - Berocca J. Walter Thompson London and Berocca have introduce “Roccy,” a chameleon who body pops to Panjabi MC, in a brand new through-the-line campaign that aims to get the UK energised this spring. Berocca is...
Posted by: Creativepool Editorial
Officially stepping off the ropes to join the fight (after no small amount of persuasion and 'egging-on' from all and sundry), Google has announced an aggressive, three-pronged approach to addressing the problem of ad misplacement and brand safety...
Posted by: Benjamin Hiorns
Dan Koren, Head of ADI at Wix.com, on how AI is creating a new market standard for web design. Currently, artificial intelligence is mainly associated with robotics and self-driving cars. Nonetheless, major advances in AI technology have opened the...
Posted by: Benjamin Hiorns
Apple building AR technology that could “make it's way onto our bodies” A new report released yesterday claims that the mighty trend-setters at Apple are currently working on an augmented reality product, which would put it in direct...
Posted by: Benjamin Hiorns
Publicis and CoorDown, Italy’s national organisation for people with Down syndrome, are launching the conversation-changing initiative, #NotSpecialNeeds, with the goal of driving a cultural shift in the approach to Down syndrome awareness. The...
Posted by: Creativepool Editorial
A campaign aimed at cracking down on cartels by encouraging people to report illegal cartel activity has been launched by the Competition & Markets Authority (CMA). This is the first ad campaign by the CMA; the government body responsible for...
Posted by: Creativepool Editorial
There was a great deal on internet chatter over the weekend regarding brands (both major and minor) pulling their ads from YouTube following the revelations from the ongoing investigation from The Times, which found that ads from brands including...
Posted by: Benjamin Hiorns
This Thursday (March 16) at 6.30pm, the Thames will host a new art installation created by acclaimed artist Jason Bruges to put a spotlight on the river’s health. Called “Thames Pulse,” the installation, launched by London media agency MEC UK...
Posted by: Creativepool Editorial
This March, Cadbury has teamed up with Oreo to create two new flavour varieties to whet the appetite of chocolate fans; Dairy Milk Oreo Peanut Butter flavour and Dairy Milk Oreo Mint flavour. To celebrate the launch, Cadbury has enlisted the help of...
Posted by: Creativepool Editorial
A weekly roundup of the most important news from the advertising awards world ADC*E The Art Directors Club of Europe honored “We Are The Superhumans” for Channel 4 by 4Creative with a Creative Distinction Award. The prize was created...
Posted by: TheNextGag
AMV BBDO - Doritos Doritos is supporting the launch of its decidedly spicy new Heatburst range with a two month TV campaign that builds on its “For the Bold” positioning. Developed by AMV BBDO and PepsiCo, the new campaign, starring an...
Posted by: Benjamin Hiorns
This year, there has been decidedly more attention cast on International Women's Day, which is important, as, even in these enlightened times, many women across the world are still being made to feel as if they are somehow 'less than' their male...
Posted by: Benjamin Hiorns
This International Women’s Day (Wednesday March 8), J. Walter Thompson London is putting its social channels in the hands of the four teenage winners from its Young Tribes Day. The 15 and 16 year old girls from Streatham and Clapham High School...
Posted by: Creativepool Editorial
O2 today announces an exciting new advertising campaign, centred on embracing the life affirming nature of live experiences. The campaign, appearing around the UK from today (Thursday the 2nd of March), features a bright blue rabbit as the ultimate...
Posted by: Creativepool Editorial
This week marks the launch of the hard hitting “Don’t Be A Lobster” campaign created by WCRS for Welsh charity Skin Care Cymru, a campaign that aims to raise awareness of skin cancer in the run up to the summer months. Skin cancer...
Posted by: Creativepool Editorial
Global media agency Carat analysed consumer sentiment around the Oscars on social media to determine the ‘audience votes’ ahead of the big announcement made on 26th February, when the underdog “Moonlight” walked away with the Best Picture...
Posted by: Creativepool Editorial
As part of the once mighty AOL’s ongoing work to build a mobile advertising business rivalling the current top dogs at Facebook and Google, the company is partnering with the Berlin-based mobile data exchange group Adsquare on a new data...
Posted by: Creativepool Editorial
Advertising makes people angry sometimes. I get it. Those Go Compare spots and that notoriously broad moneysupermarket dance-off campaign could surely send even the most mild-mannered viewer into a fit of unbridled rage given the right circumstances....
Posted by: Benjamin Hiorns
The Oscars are, whilst almost as large a televisual draw as that 'other' big event in February, largely free from the burden of expectation when it comes to advertising. The fact is that nobody really talks about the ad breaks of the Academy Awards,...
Posted by: Benjamin Hiorns
Technology is all around us. From the cars we drive to work in to the computers we spend our days glued to and the machinations that keep our global infrastructure in check. It's an unavoidable part of all our lives whether we want it to be or not....
Posted by: Benjamin Hiorns
Jenny Sabin creates robotically knitted canopy for MoMA PS1 Young Architects The New York-based architectural design practice Jenny Sabin Studio has won the MoMA PS1's Young Architecture Program competition with its plans for a shelter made entirely...
Posted by: Benjamin Hiorns
O Street - Last.fm O Street has given music platform and recommendation service Last.fm a new look, with the aim of making its content more distinctive and recognisable. The brand refresh comprises an image treatment inspired by sound waves, which...
Posted by: Creativepool Editorial
Above+Beyond (See Header) Above+Beyond begins 2017 with three new hires across its Strategy and Design teams, to work across the agency’s client base including Amazon, Betway, Meantime Brewing Company and Unilever. Toby Steinberg comes to...
Posted by: Creativepool Editorial
Actors Natalie Dormer and David Morrissey have lent their voices to a global campaign for equality for girls in a special film recorded for children’s charity Plan International UK. The stars, famous for roles in Game of Thrones and The Missing,...
Posted by: Creativepool Editorial
A weekly roundup of the most important news from the advertising awards world Interaction Awards This week, the Interaction Awards announced the winners of its 2017 edition. The Best of Show winner went to “Kinetic” for One Million...
Posted by: TheNextGag