Displaying 1 - 36 of 152 results
Over the last week, I've very much enjoyed reading a debate, prompted by one of my Creativepool columns, on LinkedIn. It's always particularly satisfying to find creative professionals reacting to a piece I've written and I'm grateful to anyone who...
Posted by: Magnus Shaw
Copywriting has never been more important. The success of digital media still depends on persuasive writing. Traditional media such as print, DM, or radio, cry out for great writers. But where do copywriters go for inspiration? Who Needs...
Posted by: Creativepool
By Magnus Shaw Well, I'm just having a look around. Being on the new Creativepool is rather like moving into a swanky new apartment, where all the furniture has arrived, your clothes neatly hung in the wardrobe and you've been carefully placed on...
Posted by: Creativepool
by Magnus Shaw "Like all forms of design, visual design is about problem solving, not about personal preference or unsupported opinion." Bob Baxley It's funny. Art directors and copywriters work so closely together, for so much of the time, and...
Posted by: Creativepool
by John Fountain A few months back I started a new full-time job. Now, I won't get myself into trouble by naming the agency, but it didn't quiet work out the way I would have liked. So after 10 days into the job, I quit. The problem was that this...
Posted by: Creativepool
by John Fountain A few weeks back I was asked to do a stint as guest blogger for the writing agency Afia. Seeing as this is a first rate copywriting agency, and seeing as they think a lot about copywriting over there, I took the executive decision...
Posted by: Creativepool
As Mr. Osborne will never tire of telling us, between now and May 7th, things are looking up. The economy, which at one point was about as healthy as a pigeon in a bus lane, is really picking up. But make no mistake, this is no time to be frivolous...
Posted by: Magnus Shaw
Last week I wrote a piece for Creativepool, suggesting the role of the copywriter had become sidelined to the extent that designers were now the 'creatives'. I also wondered whether this wasn't just an attack of paranoia. Well, it wasn't. The column...
Posted by: Magnus Shaw
by Ashley Morrison It's a bold statement, granted. And one which is certainly arguable. But I was chatting to a friend recently who maintained that freelancers definitely, definitely worked harder than permanent employees. I'm in a slightly unusual...
Posted by: Creativepool
There are many signs that something is going wrong. The scarcity of invitations to join the staff of a particular agency; the lack of requests to pencil out dates in your diary and the distant memory of those top-dollar, overnight emergency...
Posted by: Creativepool
We all do. Let's face it, that's the honest answer. We're all creatives, therefore we're all big, blinking show-offs, therefore we want our work splashed across a ruddy great DPS in the next available issue of CR. And don't say you don't, because you...
Posted by: Creativepool
We’ve got in-house copywriters. Why would we need a journalist to write our PR stories? It’s a question numerous clients have asked us, often at the start of our relationship, and one we’re always happy to answer. When creating copy for owned...
Posted by: Red Setter
The written word is a funny thing. It’s something `almost all of us have a basic understanding of and use every day to reply to emails, forward distracting memes to our co-workers and message our significant others about dinner. But how often...
Posted by: Creativepool Editorial
What advice would you give Art Directors and Copywriters trying to get into the advertising industry? This compilation video holds the answers to that question from over 15 Advertising Creatives. The advice varies from entry-level pros to seasoned...
Posted by: Kevin Forister
A copywriting pal of mine has drawn my attention to a collection of quotes about, well, copywriting. I'm always delighted when these things crop up, because I feel sure blog posts on design and art direction outnumber pieces on copy by about a...
Posted by: Magnus Shaw
I don't know about you but I've noticed that an increasing amount of people are chucking in their day jobs to embark on a career as a freelance copywriter. I'm not entirely sure why so many fancy their chances. I guess they believe they can write a...
Posted by: Creativepool
by Magnus Shaw. Almost 2013 and the general appetite for celebrity displays no signs of abating. Not only do we have a voracious interest in those who are famous, but we're carrying an insatiable hunger to be well-known ourselves. Forget...
Posted by: Creativepool
As you are no doubt well aware, copywriters are, of course, some of the brightest, kindest and most imaginative people walking this planet. Indeed, when God was busy spooning out the talent, he took a particular shine to the marketing wordsmith -...
Posted by: Creativepool
In an era dominated by hashtags, emojis, and viral trends, the way we communicate has undergone a seismic shift. Social media platforms have become our digital playgrounds, where words happen instantly but leaving lasting impressions on. For brands,...
Posted by: Benjamin Hiorns
In today's digital world, where market competition intensifies every minute, social media marketing is a mandatory tool for attracting and retaining customers. Especially for small and medium-sized enterprises with limited resources, effective use of...
Posted by: Taker | Maker
How did you get into the industry? I never planned to go into copywriting, but I did a few internships in the writing and creative space through university, then after I graduated with a degree in English, I was a bit unsure of what was...
Posted by: Creativepool Editorial
This year, Creativepool celebrated 10 years of creative excellence with the eighth edition of the Creativepool Annual and handed out over 250 prizes at a lavish Annual Launch Party in the centre of London. Without the individuals, however, the...
Posted by: Benjamin Hiorns
The other day we were discussing the use of iconography with one of our clients as part of their organisation’s rebrand. After completing an audit of their marketing materials we pointed out that although they used a range of icons within their...
Posted by: Lark
“Roko’s Basilisk” is a popular thought experiment. It proposes a hypothetical situation in which an all-knowing, all-powerful. An evil artificial intelligence comes into power in the future. It may want to destroy every human who...
Posted by: Think Design Manchester Ltd
Charlie Mawer, Executive Creative Director at Red Bee, discusses the journey of Red Bee Creative. How was your company born and where are you based? We’re an agency born in TV and we’re based in Broadcast Centre, White City. Red Bee...
Posted by: Creativepool Editorial
In today's increasingly digital landscape, where online visibility is crucial for businesses, freelance SEO copywriters play a vital role in helping companies optimize their content for search engines. As a freelance SEO copywriter, it's essential to...
Posted by: Creativepool Editorial
It’ll have escaped the attention of nobody that AI has been the chief disruptive trend of 2023. The way things are going, it might end up being the chief disruptive trend of the century. But while there are so many catastrophising the end of...
Posted by: Benjamin Hiorns
When it comes to executing successful projects, hiring the right professionals is crucial. A project designer plays a vital role in shaping and bringing ideas to life. This article aims to guide you through the process of hiring a project designer,...
Posted by: Creativepool Editorial
In the first of an ongoing series, I’ll be examining the impact generative artificial intelligence is having on our creative jobs. As a copywriter myself I thought it obvious to start there but will be pitching man vs machine on a range of...
Posted by: Benjamin Hiorns
Through its technology, Bynder is a company that helps all types of brands - including Spotify, Puma, Five Guys, and Icelandair - create timely and culturally-relevant marketing content for its advertising campaigns and branding efforts. Working at...
Posted by: Creativepool Editorial
Marketing is an ever-evolving field that requires constant engagement if you want to keep up with the latest trends and strategies. Marketers are always learning and always evolving as the form itself shifts with changing trends. One of the best...
Posted by: Benjamin Hiorns
Earlier this year, We Are Pi launched Just Say It, a book of copywriting advice from the best in the game, collected by Creative Director, Taylor Black. To make the book, Taylor reached out to some of the greatest writers in the industry - Creative...
Posted by: Creativepool Editorial
Most brands accept that creativity is a positive thing when it comes to promoting their business. But, too often, they focus only on visual design when developing their creative assets - and tend to view it as just pretty pictures. That narrow...
Posted by: Creativepool Editorial
AI writers - which automate the writing of blog posts, articles and website copy - are one of the most cutting-edge, yet controversial, digital tools increasingly employed by SEO specialists, copywriters, advertisers, bloggers and marketeers...
Posted by: Creativepool Editorial
Hiring the best team to bring your animation projects to life is not an easy task. Animation projects require extensive production, and the proper studio needs to deliver the desired visual output while also guaranteeing a smooth experience...
Posted by: Creativepool Editorial
Content is king. This is an adage we’re probably all sick of by now, but it still rings true in many ways. What is the internet without content, after all? This is why content managers remain one of the most important individuals for many...
Posted by: Creativepool Editorial