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Leaders

#fansofcannes: Raw for the Oceans

An idea born out of a purpose that doesn’t just highlight the cause it’s trying to address; it actually does something about it through the product it actually is. Too often, the marketing mix and design are asked to make people want...

Posted by: Jones Knowles Ritchie
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Leaders

Rebrand Roundup: From the Tate Modern to STÓR

Peter Saville/Morph - Tate Modern British graphic design legend Peter Saville is the mastermind behind the new graphic identity for the Tate Modern art gallery; a colourful model of the complex itself that includes the new Herzog & de Meuron...

Posted by: Creativepool Editorial
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Focal Point: Swedish minimalism with Justin Hallström

Justin Hallström is a Canadian born, Swedish raised and London based designer and art director. His strong, visual campaigns for foodie brands including Jamie Oliver and EAT. caught our attention. But according to Justin, he's still a Swedish...

Posted by: Kate Lewin
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Leaders

Top 5 Ads of the Week

BBH Sport: The Lawn Tennis Association Go Hit It The Lawn Tennis Association (LTA) has announced the launch of their first-ever brand campaign this week, and its a bit of a big hitter! “Go Hit It” is part of an effort by the brand to...

Posted by: Benjamin Hiorns
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Leaders

#fansofcannes: Oreo's wonderfilled

Ever wondered what makes a great campaign? wonder noun: 1. 
a feeling of amazement and admiration, caused by something beautiful, remarkable, or unfamiliar. "He observed the intricacy of the ironwork with the wonder of a child." 2. 
a person...

Posted by: Jones Knowles Ritchie
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Leaders

Tech Tampons: Revolutionising the time of the month

Since ancient times, women have been using the same old products and techniques to manage mother nature’s monthly visit. We may be living in the noughties, but up until now our approach to female menstruation has been very firmly rooted in the...

Posted by: Kate Lewin
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Inspiration

Focal Point: Exploring the big ambitions at Common Industry post-pencil

From the beginning, Common Industry's mission was to build an independent communications company. One that blurred the lines of traditional disciplines and agency structures. Now the proud owners of a D&AD award as well as a client base including...

Posted by: Kate Lewin
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Leaders

D&AD 2016 awards 747 Pencils to winners

The 54th D&AD Professional Awards Ceremony took place Thursday night (19 May) in London, where two Black Pencils were awarded; the highest accolade in the creative industry. As well as being the most awarded design agency at the Ceremony, UK...

Posted by: Creativepool Editorial
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Leaders

RKCR/Y&R convince Brits to holiday at home

It has been said that we've explored almost as little of our own seas as we have of the great unknown void of outer space, and much the same can be said of our own country. Whilst many enthusiastic holiday goers jet off to warmer pastures every...

Posted by: Benjamin Hiorns
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Leaders

Top 5 Ads of the Week

Just So - DFS DFS UK - Ambassador Adam Peaty DFS launched the second phase of its Rio 2016 Olympic sponsorship campaign this week with profiles of three of Great Britain’s Olympic medal-winning hopefuls; cyclist Laura Trott, swimmer Adam...

Posted by: Benjamin Hiorns
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Leaders

Agency of the Week: Ogilvy & Mather

Ogilvy London & Aardman create Monster Stains Monster Stains: The Art of Stain Removal Ogilvy & Mather London have collaborated with Oscar-winning animation studio Aardman on a new campaign for Unilever’s laundry brand Persil. To demonstrate...

Posted by: Creativepool Editorial
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Leaders

Wieden+Kennedy take us on a 360 tour of some Tiny Kitchens

“No kitchen too small for a dishwasher.” That’s the mantra Finish is working from with its new digital platform, produced in collaboration with Bosch. The platform in question is a fully immersive 360 degree experience that takes...

Posted by: Creativepool Editorial
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Leaders

The Hyperloop propulsion test is a resounding success

Tesla entrepreneur and all around tech mogul Elon Musk is kicking up quite a fuss about his Hyperloop high-speed transportation system, and with good reason. If the system lives up to its potential, it could revolutionise public transportation, to...

Posted by: Benjamin Hiorns
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Inspiration

Focal Point: Rough and ready with Linda Linko

Finnish illustrator Linda Linko mixes hand painted typography, collage and a rough and ready artistic style to create unique designs that blur the lines between illustration, art and design. With a client base including Adidas, ELLE magazine and...

Posted by: Kate Lewin
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Leaders

#TechTuesday: Dyson Flagship, Tesla Rivals, and Mover Kits

Tech Will Save Us design new wearable How does the Move Kit work? The smart cookies at Technology Will Save Us, a company that specialises in designing easy-to-use tech for children, have designed a wearable device that children can make and code...

Posted by: Benjamin Hiorns
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Leaders

Former CP+B partners launch new agency in Miami

Jeff Steinhour and Markham Cronin have announced the official launch of their new full-service advertising agency, Markham & Stein. Based in Coconut Grove in Miami, Florida, the agency will focus on big brand thinking, strategy, design and creative...

Posted by: Creativepool Editorial
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Workshop

Why should you work in advertising?

Jacques Séguéla founded the ad agency RSCG. He was also the author of a book called “Don’t tell my mother I work in advertising. She thinks I’m the piano player in a brothel.” According to our data, one in three of...

Posted by: Advertising Association
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Leaders

How coworking is disrupting office culture

Technology has played an important role in challenging the traditional concept of ‘work’. The internet, as well as the mobility enabled by laptops and smartphones, has created a nomadic workforce. Partly as a result of this shift, the...

Posted by: Canvas8
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Workshop

To: Creative Industry Job Seeker - Subject: Re Generic Email

Hi, Thanks for your generic email regarding work. Unfortunately there aren’t any positions available at this time. If you’re open to suggestions then please see below for a less generic reply. But if you’re not ready to hear it,...

Posted by: The Big A
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Workshop

How to write effective job adverts

Writing an effective job advert to attract the best candidates to your jobs is a very important part of using any job site. A simple rule as you are going through the process is to think about your target audience - ie. think what would you like to...

Posted by: Creativepool
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Workshop

How to find work as a freelancer

One of the most important things you’ll ever learn as a freelancer is that you’re never unemployed, you’re self-employed. You provide a service which means you’re a business and you work for that business. Like any business, you won’t get...

Posted by: Boox
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Workshop

The benefits of getting an agent

Getting an agent Agents promote creatives in a number of ways, including, on their websites, by personal one-to-one presentations to commissioning art directors/buyers and direct email-shots. Promotions can take the form of postcards, desktop...

Posted by: Creativepool
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Features

Recruiter Insight: McCann London with Robert Stone

The Creativepool Recruiter Insight series is a new batch of podcasts we'll be bringing you over the coming weeks, which aim to answer the questions on the lips of every Creativepooler: “What will it take to bag me a job at my dream agency, and...

Posted by: Creativepool
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Features

Recruiter Insight: Havas Media with Jennifer Gabrielle-Chapman

At Creativepool this week, we've decided to dig a little deeper into the recruitment process and help our members glean an insight into what they should be doing in order to climb the creative career ladder and make the most of their talents. This is...

Posted by: Creativepool
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Leaders

Leo Burnett Tailor Made and Samsung launch the first smart surfboard

I've only ever been surfing once and it was an unmitigated disaster. Let's just say my I couldn't properly feel my face for a solid fortnight afterwards. That doesn't mean, however, that I don't appreciate it, indeed I'd never have even tried if I...

Posted by: Benjamin Hiorns
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Leaders

Airbnb adaptable offices are designed to underline the company's ethos

Airbnb is a relatively new company, having only been founded in 2008, but it's already changed the way many of us vacation, with the owner-focused apartment rental site having become larger in recent years than many established hotel brands, and with...

Posted by: Creativepool Editorial
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Industry

Tug Life: How digital media is driving real-life behaviour

Last year we started something called TUG LIFE. This year, we’re delighted to have secured a bigger pop-up store, at the end of the iconic Brick Lane at the heart of Shoreditch. How digital media is driving real-life behaviour From cultural...

Posted by: Tug
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Leaders

Top 10 Hires of the Week

mcgarrybowen Jason Gonsalves has been announced as the new UK CEO for mcgarrybowen. Gonsalves joins from BBH London, where he most recently served as Chief Strategy Officer. He has a strong leadership pedigree, and is almost unique in making the...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Deutsch - Pandora Deutsch will be responsible for redefining Pandora’s brand positioning and marketing communications strategy as the brand launches new products to a new generation of users. Deutsch will lead integrated brand creative and...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: 72andSunny

Unifying the Power of Play To promote its range of merchandise for Marvel’s “Captain America: Civil War,” blockbuster, US department store Target has pegged 72andSunny to create a campaign highlighting the “Unifying Power of...

Posted by: Creativepool Editorial
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Leaders

Stella McCartney unveils triumphant and patriotic Team GB kit

Whilst it might not mean quite as much as their athletic achievements, there is something to be said for a team that looks good and (perhaps most importantly) like an actual team. As such, in order to make sure our athletes properly represent the...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Solve - V Foundation for Cancer Research Following a national agency search and competitive review, Solve has been awarded the account for The V Foundation for Cancer Research. Based in Cary, NC, The V Foundation for Cancer Research was founded in...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

CHI & Partners - The Times The Times and The Sunday Times The Times and The Sunday Times have partnered to create their first joint brand campaign, which aims to bring to life the focus of their joint journalistic efforts. Created by CHI&Partners...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: FCB

Project:Nose With a 40% smaller brain area that perceives odour when compared to females, the male olfaction is less sensitive on average. Nivea Men used this insight, and the scientific fact that men generally sweat more and can't smell their own...

Posted by: Creativepool Editorial
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Leaders

LACMA let fans bathe in Purple Rain in honour of Prince

2016 has not been a good year for music, and I'm not talking about the fact that Justin Bieber continues his ungodly ascent or the fact that I failed to get tickets for next month's Radiohead gigs. I'm referring, of course, to the simply unfair spate...

Posted by: Benjamin Hiorns
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Inspiration

Brand Case Studies: 3 companies celebrating original craft

Today’s Brand Case Studies celebrates not one but three different creative makers and craftspeople who are forging new paths in the spirit of the old ways. We’re a fan of highlighting smaller brands who contribute to - rather than add to...

Posted by: Kate Lewin

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