Displaying 1 - 36 of 1267 results
by Ashley Morrison Hello from the Cote d'Azur, playground of the rich and famous and home to the wealthiest of the wealthy. Monaco itself boasts the world's highest GDP per capita (for that, read everyone earns shed loads) and, as a by-product,...
Posted by: Creativepool
by Magnus Shaw Jimmy Carr is recording an episode of the sweary panel show 'Eight Out Of Ten Cats' tonight. A week ago, that news would be no more intriguing than discovering your train has a filthy lavatory. But a week is a long time in a troubled...
Posted by: Creativepool
by Jessica Hazel. Damien Hirst is one of Britain's richest people. In 1992 his pickled shark entitled 'The Physical Impossibility Of Death In The Mind Of Someone Living' was commissioned by Charles Saatchi for £50,000 and then sold in 2005 for...
Posted by: Creativepool
Rich people are the worst, right? That’s something 99% of us can probably agree on. Wealth disparity is at an all-time high and it’s only getting worse. Indeed, the pandemic seems to have catalysed the yawning chasm between the haves and...
Posted by: Benjamin Hiorns
Based along the East Coast of the United States, Artist Adam Niklewicz lives in Connecticut with his wife and dog, crafting wondrous illustrations for a number of different clients around the world. Interestingly, Adam believes he would also make an...
Posted by: Creativepool Editorial
The launch event for the 2017 San Miguel Rich List took place last night (13th October 2017) at the ever-stunning Somerset House, and consisted of enjoyable, engaging and thought-provoking experiences designed to share some insight into the...
Posted by: Robert Ferguson
There's a strong Swiss-led tradition at the root of all of Grilli Type's typefaces, but it's the kind of tradition which silently and faithfully holds everything else up, rather than the sort which gets regurgitated over and over again. In fact,...
Posted by: Kate Lewin
I've never lived in London. As a copywriter, whilst the vast majority of my clients and peers choose to nestle in the belly of the beast and suckle from its wealthy teat, I simply don't have the stomach for it. I'm a country bumpkin at heart. Not...
Posted by: Benjamin Hiorns
Last year, San Miguel, the premium Spanish beer brand, took a look back into their history in a bid to better understand their heritage and uncover a contemporary way of imparting that history onto beer drinkers all around the world. The result was...
Posted by: Heather Deacon
San Miguel, the beloved Spanish beer brand, will be launching its debut “Rich List’” supplement with The Guardian newspaper on Saturday 26th November. Acting as an alternative to generic rich lists, which tend to favour business barons and...
Posted by: Creativepool Editorial
Tunbridge Wells based creative design agency ifour are celebrating today as client Fourex reaches the final and wins in the ‘New Things’ category of Richard Branson’s Pitch to Rich 2015 campaign. ifour were appointed by the duo...
Posted by: ifour
Carlsberg is launching a new global brand campaign - Do the best things begin with curiosity? Probably - championing that all progress in the world starts with a spark of curiosity. The new campaign from Fold7 follows consumer research that...
Posted by: Creativepool Editorial
As one of the world’s most luxurious car brands unveils a refreshed logo, our Client Relationship Director, Paul, looks at why many in the automotive industry are opting for a pared-back identity. Lamborghini. A brand that’s synonymous with...
Posted by: Better
How we package our goods and services is more important than you might think. The packaging, aside from serving the practical purpose of protecting the goods inside, is the first opportunity we have to get an idea of the brand. It’s an...
Posted by: Benjamin Hiorns
What’s the obvious answer when putting together a campaign for an online education company? Create a four-part comedy series, of course! To learn more about this bonkers but brilliant idea, we spoke to the team behind it. What was the...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? As a founder, there is never a typical day. My role has evolved as the business has grown over the past 10 years. I love having variety in my day, but I find most of my time is...
Posted by: Creativepool Editorial
The digital marketing space is forever in flux and in such a market, advertisers are always seeking innovative ways to reach their target audiences. AI is just the latest (and perhaps greatest) string to be added to the bow and while it was once...
Posted by: Benjamin Hiorns
Sister Mary, a new strategic design agency founded by Leigh Chandler, has unveiled the design for a limited-edition run of intricately designed votive candles. The client? Leigh herself. Leigh, whose 20 year career has seen her design for major...
Posted by: Creativepool Editorial
Transport for London (TfL) with the help of agency of record VCCP London and Wavemaker UK, launched an awareness campaign last year for the huge range of improvements TfL is continuing to make across its network. Some of the many improvements that...
Posted by: Creativepool Editorial
The broader societal call for diversity and inclusion is an echo that’s been resounding across adland for a while now and, given the way advertising has always acted as society’s mirror, it’s a call that can no longer be ignored if...
Posted by: Benjamin Hiorns
They say the best way to figure out where you’re going is to look back at where you’ve been, and the last 12 months have been anything but boring so there’s certainly a lot of ground to cover. Of course, I spent most of December...
Posted by: Benjamin Hiorns
Looking for creative careers in gaming? The gaming industry has plenty of roles for those with artistic talent who love creating games. This article will introduce six exciting careers, from game artists to game...
Posted by: Creativepool Partner
There are few creative directors in recent history as revered and beloved as Studio Ghibli mastermind Hayao Miyazaki. His name alone conjures dazzling visions of dream-logic wonder and colourful melancholy. He is, to all intents and purposes, the...
Posted by: Benjamin Hiorns
According to research, the dairy alternatives market is worth $24 billion USD globally. With more and more brands to compete with, Alpro - a veteran of the category - has unveiled a global brand refresh from Elmwood London, which places a greater...
Posted by: Creativepool Editorial
So, what is a brand, and why is having a distinct identity so important? Marty Neumeier helpfully defines a brand as ‘a customer’s gut feel about a company’. It’s a simple definition which rightly expresses that a brand isn’t just a logo...
Posted by: Catch A Fire Agency
Colour is a subjective thing. For one thing, we have no earthly way of knowing if what I perceive as red looks anything like what you perceive as red (not really, anyway) and then there’s the emotions we inexorably tie to certain colours; green...
Posted by: Benjamin Hiorns
Charged with building an end-to-end rework of Peopleway’s brand identity to better reflect its positioning, Wipro-owned global experience innovation consultancy Designit sought to cut through the complicated conversations around human behaviour...
Posted by: Creativepool Editorial
Leading home-fragrance brand Air Wick has released an innovative new plug-in device designed to make scents last longer alongside a new range of ‘Vibrant’ fragrances. As part of a wider strategy to build a more premium layer into its...
Posted by: Creativepool Editorial
As the year starts to wind down and we take stock of what we achieved (or didn’t achieve) over the last 12 months, it’s only natural to start asking what we’d have done differently if we could do it all over again. Well, thankfully...
Posted by: Benjamin Hiorns
In early 2021, millions of ordinary people across the US started buying shares in the declining video game store GameStop - investing tens or even hundreds of thousands of dollars. Their investments were ridiculed by financial experts, but the...
Posted by: Creativepool Editorial
Whether you love her, love to hate her, or are somewhere in the middle, there's no denying that Kim Kardashian is one of the most influential and successful women of our time. With an estimated net worth of over $1 billion, she's built an empire that...
Posted by: Creativepool Editorial
While much of the online discourse this year has surrounded the rise of AI and its increasing relevance, social media remains the engine that keeps the fires of the internet burning. Of course, AI will shape the future of social media but how and why...
Posted by: Benjamin Hiorns
Oxfam has launched its latest legacy campaign, as it encourages activists to “stay in the fight” and continue to fight for causes important to them. Shot on location in London, UK and Nairobi, Kenya, the inspiring film brings to life a...
Posted by: Creativepool Editorial
Over the past year, it’s been hard not to notice some pretty spectacular and bizarre advertising-stunts - from Maybelline’s mascara brush on the front of tube trains to Jacquemus bags cruising the streets of Paris. The surge in AI...
Posted by: Creativepool Editorial
Packed with flavour and with all the heritage and history of a fine wine Stilton, has a lot to give. Unfortunately, it’s been perceived as stinky, old fashioned and too strong to handle beyond the festive season. This image problem resulted in...
Posted by: Benjamin Hiorns
The R&A has launched its first significant rebrand for The Open, golf’s original major championship, in eight years with independent consultancy Zag. The rebrand coincided with the 151st Open at Royal Liverpool, which was played from 16th-23rd...
Posted by: Creativepool Editorial