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Inspiration

The terminology trap. Is jargon bad for us?

Other than persuading an audience to act, a copywriter's mission is to deliver clear and concise communication. Writers claim this is an underappreciated art, so it's always useful to examine the ways in which language can be used for the opposite...

Posted by: Magnus Shaw
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Leaders

If you were on a precipice, maybe you should just let go

Last week, I posted one of my most successful blogs this year. "Top 10 worst corporate phrases" was for all you folk out there who hate ugly jargon such as “reach out”, “touch base” and “push the envelope”. You...

Posted by: Ashley Morrison
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Features

Thinking outside the corporate box.

by Ashley Morrison. As a copywriter, a major part of the job revolves around using the right words to convey the right message in the most effective and persuasive way possible. If you're selling a product, you want the customer to read the copy and...

Posted by: Creativepool
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Features

Three tips on how to write through the crisis

In a crisis, good communication matters more than ever. From supermarkets to airlines, brands are having to find the right words to set out their position and help customers make sense of the world right now. As a copywriter, I know how quickly...

Posted by: Creativepool Editorial
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Leaders

How to create and activate an effective brand strategy

This blog looks at how a good brand strategy can help you change the way people think, feel and act. But you have to embed it across the whole customer and employee experience, not just the brand expression. Branding is, and always has been, about...

Posted by: Creativepool Editorial
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Workshop

3 golden rules for being a better freelance partner

Freelancers (like you) are increasingly becoming an integral part of the modern business environment. Technology and collaboration tools allow people to work from anywhere and communicate with anyone, at any time, all over the world. And online...

Posted by: OpenText Hightail
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Leaders

How writing can help you grow your business and shape your world

Every brand needs a strategy. Without one, you have no clear path from where you are to where you want to be. It’s easy to waste time, and hard to make decisions, because everyone has a slightly different idea of what success looks like....

Posted by: Creativepool Editorial
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Inspiration

Agency Spotlight: The eclectic passions of the Deep

Deep is a design agency focused on branding, design for print and digital communications. The agency has existed since the turn of the century and has spent the last 20 years carving out a niche for itself on London’s fashionable Union Street....

Posted by: Creativepool Editorial
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Features

Getting to Know… Hnry's James Fuller

In three years, Hnry has become Aotearoa New Zealand's fasted growing tax agent and happily calls itself your 'financial sidekick'. It's an ideal option for freelancers as it provides all your invoicing, payments, expenses and tax services in one...

Posted by: Portfolio Recruitment (AKLD) Limited
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Leaders

What PR lessons can we learn from Brexit?

Brexit: the PR disaster that simply won’t go away. Heads have rolled, reputations have been severely tarnished, promises have been made and broken, and all the while the UK public has been left scratching its proverbial head trying to work out...

Posted by: Creativepool Editorial
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Inspiration

The stylus is mightier than the sword

In an image-saturated advertising world, it can seem like an impossible task to defend your brand from invisibility. When it comes to finding a direction for your brand, rebrand or campaign, it’s easy to feel overwhelmed. Your instinct may be...

Posted by: ifour
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Leaders

Ads of the Week: Wieden+Kennedy, BETC, Uncommon and more

Three - #PhonesAreGood If it weren’t for your mobile how would you find love lounging on the sofa? Buy new shoes sitting on the toilet? Or get a pizza stonebaked, seasoned and delivered to your door at the drop of a thumb? This ad from...

Posted by: Creativepool Editorial
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Workshop

Three reasons to file your Self Assessment early

No-one really enjoys filing their Self Assessment. It’s that unwanted chore that you put off until the last minute, before flying into a mad January panic when you realise time’s almost up. It might not surprise you to know that, historically,...

Posted by: Crunch
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Leaders

Account Wins of the Week

Wavemaker - RNLI Wavemaker has been appointed by the Royal National Lifeboat Institution (RNLI) to handle all of the charity’s media planning and buying in the UK and Ireland for a wide range of campaigns and programmes supporting their long...

Posted by: Creativepool Editorial
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Workshop

How to Write a Winning Award Entry

There’s no doubt about it that creative agencies love to win awards. If you have the budget and the resources, entering and winning awards should form part of your overall new business process,. It’s a great way to raise the profile of...

Posted by: Lucy Snell
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Leaders

Creativepool announces worldwide winners for the Annual 2018

The Creativepool Annual 2018 winners were revealed in a momentous night at Banking Hall, London on Thursday 10th May. A night of anticipation and celebration, the 2018 Edition of the Annual unveiled a spectacular showcase of the winning creative...

Posted by: Creativepool
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Leaders

Annual 2018 judging panel announced!

Top level creatives and marketers from agencies and brands around the world make up the judging panel for the Creativepool Annual 2018 - a celebration of the heroes behind the industry’s creative output. The judging panel, made up of 185...

Posted by: Creativepool
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Leaders

Rebrand Roundup: Co-working spaces, low carb Hovis and other stories

DixonBaxi - Storey DixonBaxi has designed the visual identity for Storey, a new flexible workspace brand from property development company British Land. Storey has been launched by British Land to provide office space in London for companies that...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

TMW Unlimited - Lynx TMW Unlimited has created a candid digital campaign for Lynx about what it means to be a man in 2017. The “Men In Progress” campaign comprises nine videos featuring a cross-section of British men talking honestly...

Posted by: Creativepool Editorial
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Leaders

Sony announce the Playstation 4 Pro and November 2016 release date

When news of the upgraded Xbox One (the rather grandly-named Project Scorpio) dropped at E3 this year, there was one question on the lips of every Sony fan; where the bobbins is the Playstation Neo? The Neo was the codename given to the potential...

Posted by: Creativepool Editorial
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Leaders

Venturethree as British youth to remain Stronger in Europe

Venturethree has designed an “Irreverent” multimedia campaign for the upcoming EU Referendum, aimed to encourage young voters to remain in the European union. #VOTIN is a campaign set up by Britain Stronger In Europe, the official cross...

Posted by: Creativepool Editorial
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Industry

Advertising Week Europe: Live Streaming from Getty Images Stage

Advertising Week is the premier event for marketing, brand, advertising, and technology professionals. Boasting more that multiple events in 5 days with 200+ events including more than 180 seminars and workshops and endless opportunities to learn,...

Posted by: Advertising Week
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Leaders

The Future of Designing Healthcare Brands

As we continue to see healthcare take on the lifestyle category, design has a crucial part to play in championing this shift and creating a new expression around health empowerment. Healthcare is becoming more of a lifestyle category than ever...

Posted by: ECHO
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Job Description: Technical Author

Technical authors produce technical information such as instructions to help users get to grips with all kinds of technology. The material they write is designed to allow their audience to use a particular gadget or understand a subject. Technical...

Posted by: Creativepool
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Leaders

AgencyQuotes, first ever book by Nick Entwistle and Vikki Ross

@AgencyQuotes on Twitter has been alive and kicking since 2012 with over 7,000 worldwide followers tweeting #thingsyouhearinagencies every day. If you’re in advertising, or you want to be, then we’re sure you’ll relate to the...

Posted by: One Minute Briefs
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Leaders

Top 10 worst corporate phrases

The other day, I was told to reach out to someone. Reach out. Reach out as if I’m dangling Hollywood-style by my fingertips from a cliff, with Stallone looking all Botoxy-slumpy-faced in front of me, telling me to HANG ON! What I was actually...

Posted by: Ashley Morrison
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Leaders

Snapchat CEO Evan Spiegel in low-budget YouTube shock

Snapchat founder Evan Spiegel seems to be everywhere at the moment. Most recently (and kind of inexplicably) in a video posted to Snapchat’s official YouTube page yesterday. He’s there to tell the world what it is the app does. Never mind...

Posted by: Creativepool Editorial
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Workshop

10 Tips for a productive brainstorming session

Do you walk away from brainstorming sessions with a feeling of not having accomplished much? You’re not alone. OLIVER Design Team Lead, Tom Lowe, shares his 10 tips for making your next creative brainstorming session the most productive...

Posted by: OLIVER
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Leaders

Carphone Warehouse iD finds a face

Bow & Arrow, the London-based creative growth consultancy, has designed the identity for iD, a new mobile phone network to be launched by the Carphone Warehouse, which has posited itself as the most affordable 4G network. It will operate via the...

Posted by: Creativepool Editorial

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