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Leaders

Do Schools Kill Creativity? In celebration of the late Sir Ken Robinson

In the short weeks between my interview with Creativepool and its subsequent publication, a man I’d often described as a hero passed away. The death of Sir Ken Robinson, eminent educationalist and academic, was slow to be picked up on by the...

Posted by: Heather Golding
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Features

Can copy-writing be taught?

by Magnus Shaw. In the distant past, I trained to be a croupier. A roulette dealer, to be accurate. Roulette is fairly complicated and the dealer must be aware of every aspect of the game in progress - monitoring when the bets go down, who has won,...

Posted by: Creativepool
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Leaders

McCann hack maths to promote sex education in Peru's public schools

According to a 2013 UNICEF study, 15 out of every 100 teenage girls in Peru under 16 are mothers, and the average age for first sexual activity is between 15 and 17 years old in urban areas; in rural areas the age drops to 10-14 years of age. To...

Posted by: Creativepool Editorial
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Leaders

Saatchi Gallery announce £12,000 schools prizes

The Saatchi Gallery recently announced the commencement of this year's Saatchi Gallery/Deutsche Bank Art Prize for Schools, which accepts entries across the globe from young artists aged up to 18, with the winner entry receiving £12,000. The...

Posted by: Creativepool Editorial
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Leaders

Not a 9-to-6 job: How Chief Executive Nicolas Geahchan remains motivated

Chief Executive Nicolas Geahchan is both a creative leader and a business head. Nicolas has always considered advertising one of the most interesting jobs people could make. Creative professionals get paid to think creatively, and there's no way the...

Posted by: Creativepool Editorial
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Inspiration

Discussing the LatAm film industry with filmmaker Alejandro Giorlando

Alejandro Giorlando is a dubbing coordinator for NatGeo by day, and an ambitious, driven filmmaker by night. He dreams of directing his own feature film, even though government support and the problems in the LatAm film industry get in the way....

Posted by: Creativepool Editorial
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Inspiration

How illustrator Fabi Aguilar found her calling

Authenticity. Reading the words of freelance illustrator Fabi Aguilar, this is what modern society lacks the most - the will to nurture unique personalities, captivate passions and help people find their true essence. It was not until the age of 32...

Posted by: Creativepool Editorial
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Workshop

Dashing Digitally with BT and Wunderman Thompson UK

You may agree to disagree, but digital skills have never been more relevant than they are today. The COVID pandemic has shown us all how important it is to stay up to date with modern technologies, cultivating digital skills that we all can use...

Posted by: Creativepool Editorial
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Inspiration

The Blind Passion of Augusto Correia

"Don't learn advertising. Learn people." Associate creative director Augusto Correia has an ardent passion for creativity. You can easily get that from his words, and how vehemently he talks about his craft. Born a musician and grown in advertising,...

Posted by: Creativepool Editorial
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Features

80% of creative organisations are not hiring right now

Being one of the world's largest creative communities, Creativepool is in a unique position to understand how the creative industry is struggling in self-isolation for the Coronavirus lockdown. We had the power to make a difference by asking about...

Posted by: Creativepool Editorial
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Features

Experience Will Drive the New Normal Post-COVID-19

With all the stress over COVID-19, my daughter and I had a conversation last night regarding what the world will look like when things go “back to normal.” The bigger question being what the "new normal” will look like. What...

Posted by: David Shulman
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Workshop

Q&A: Can You Do This Whole Art Director Thing?

In today's Creative Q&A, we jump into questions over self doubting your ideation abilities, what portfolio schools look for in new applicants, and how to prepare to break into niche markets. If you have questions of your own for an upcoming video,...

Posted by: Kevin Forister
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Inspiration

Hygiene Poverty: Addressing the UK’s Hidden Crisis

2018 was the year of the side hustle. Perhaps you were genuinely inspired to expand your experience, get that idea off the ground, desperate to earn a second wage: we all had our motivations. I found my own side hustle, but my motivation was...

Posted by: Southpaw
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Workshop

The copywriter’s toolkit - part 3: How to get paid

Let’s look at an all-too-familiar scenario. The deadline - which was already tight - got moved up. The brief that you’d agreed to got changed as their client added more aspects to it. But in the interests of professionalism you cut all...

Posted by: Ant O'Neill
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Inspiration

How brands embraced Halloween in 2019

It's the scariest day of the year and there's no getting away from the fact that Halloween offers another opportunity for brands to buy into the celebration with spookily-themed products and marketing. Beyond big boxes of orange pumpkins on show at...

Posted by: Creativepool Editorial
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Inspiration

Why personalisation is key for property marketers

“When it comes to video - and pretty much everything else - the more personalised the content, the higher the chances of conversion.” John Rampton, entrepreneur. What is personalised marketing? Personalised marketing is the creation...

Posted by: Woven Agency
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Industry

Cannes Lions 2019: Future Lions winners announced

Future Lions, the official student ideas competition for the Cannes Lions International Festival of Creativity, has announced the winners of this year's run with three schools taking four trophies and Miami Ad School being named School of the...

Posted by: Creativepool Editorial
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Leaders

Grey Mexico's YouTube tutorials kill two birds with one stone

Latin American hardware store Construrama has launched a new campaign informing consumers about DIY best practices, while at the same time helping to rebuild Puerto Rico following hurricane damage in 2017. Two years ago, the country was hit by the...

Posted by: Creativepool Editorial
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Workshop

Mentor Sessions: Amy Hammond

One of the reasons why the Creative Mentor Network (CMN) was set up five years ago was to teach young people about the various roles that exist in the creative industries. Schools don’t necessarily offer information on all the ways creative...

Posted by: Creativepool Editorial
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Workshop

Mentor Sessions: Toby Snowdon

The Creative Mentor Network (CMN) is a London-based charity working to make the creative industries more diverse and inclusive through mentoring. The programme sees a host of talent from some of world’s top agencies link up with young mentees...

Posted by: Ryan Watson
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Leaders

Five things to avoid when choosing your logo design

By Paul Heaton, owner and creative director at Reform Studio. Logos are signs, marks of identity designed for easy recognition. They are used by every kind of organisation in every part of the world, from international corporations to charities and...

Posted by: Creativepool Editorial
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Leaders

Rebrand roundup: Wahaca, Waitrose Free From, Labrador and more

Wahaca by Without Mexican-style street food restaurant Wahaca in the UK has has been given a rebrand by London-based design studio Without with a focus on illustration. The new branding centres around a line-drawn, illustrated logo of a hand...

Posted by: Creativepool Editorial
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Features

The communications industry has a communication problem

As we build up to Connect: London 2018, a new kind of festival for the creative industry taking place next month, a selection of names appearing at the event will be speaking to Creativepool over the next few weeks. The aim is to offer insight into...

Posted by: Ryan Watson
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Leaders

Rebrand Roundup: Sherwood Forest, The Guardian Weekly and more

Sherwood Forest by Cafeteria Sherwood Forest in the UK has rebranded with new work from Sheffield-based design studio Cafeteria and Birmingham-based illustrator Tom Woolley. The assets include new branding, website, print and advertising...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Pablo Pablo continues to gather momentum with the recruitment of Harriet Knight, from Ogilvy as Head of Account Management; and Marcus Eley, from Grey as Head of Production. Tim Doust, founding Partner of FCB Inferno, will also join as Non-executive...

Posted by: Creativepool Editorial
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Industry

Cannes Lions 2018: The Grand Prix winners

Brand Experience & Activation Apple "Today at Apple" (in-house) Apple’s in-store experience programme, which was activated in all 501 stores across the globe, encouraged each local community to develop their creativity with coding...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

MSQ Partners/Hyperactive - blu blu, the original e-vapour brand, has announced the appointment of MSQ Partners and Hyperactive to launch its myblu electronic vaping product in the UK following a competitive pitch. The agencies have been tasked by...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Great Guns Great Guns has welcomed directing team Kronck to its roster, where they will be represented throughout the US. Jessica Benzing and Maximilian Gerlach, the German duo behind Kronck, began their careers while both studying production and...

Posted by: Creativepool Editorial

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