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Features
by Magnus Shaw.
In the distant past, I trained to be a croupier. A roulette dealer, to be accurate. Roulette is fairly complicated and the dealer must be aware of every aspect of the game in progress - monitoring when the bets go down, who has won,...
Posted by: Creativepool
Workshop
So, at last you've got through to the interview stage and you need some advice. Your CV has been scrutinised, your portfolio pawned over and the last thing you need is the perfect interview technique. Below are some vital tips that we have collected...
Posted by: Creativepool
Workshop
by Creativepool.
Getting yourself prepared for these following interview questions is a vital part of landing a great job. Most of these will come up in one shape or another during the interview - unless of course you get one of those great...
Posted by: Creativepool
Workshop
by Magnus Shaw
If you've been following the BBC's peerless Olympic comedy "2012" you'll be more than familiar with Siobhan Sharpe and her empty-headed, rapid-fire marketing eyewash, delivered to perfection by the superb Jessica Hynes.
Anyone who...
Posted by: Creativepool
Workshop
It was just a few months ago, in February, that the AF&PA (American Forest & Paper Association) released a comprehensive research document in which it surveyed a number of paper mills around the US, offering then some guidelines on how to make more...
Posted by: Antonino Lupo
Leaders
It is often said that introverts have both an amazing and a terrible time in this industry. Amazing, because any corner of the creative sector can feel like a caring team and a loving family; terrible, precisely for the same reason.
David Keens is...
Posted by: Creativepool Editorial
The job of a retoucher is far more complicated and exciting than just making exceptionally pretty people even prettier. Editing images and videos, or photographic retouching, helps the creative present his or her project in the best light...
Posted by: Creativepool
Leaders
Following the rise of social media during the pandemic, one may be left to wonder about the destiny of retail and how retail sales will be shaped by such surge in social media user bases.
It is true that there is an opportunity for brands to take on...
Posted by: Creativepool Editorial
Features
Wherever you turn these days, it’s easy to find something crafted “from sustainable sources.” That new piece of clothing from Zara? Check. That pint of organic milk from the supermarket? Check. And so on and so forth.
However,...
Posted by: Antonino Lupo
Industry
Many charities and associations out there have an outstanding story at the roots of their foundation. The ANAIS Association isn't much different, and with just a quick glance at the interview below, you can tell it is deeply rooted in an incredibly...
Posted by: Creativepool Editorial
Leaders
Penny Verbe defines herself as a "Hacienda girl through and through," a hardworking woman born and raised in a working class background, who learned the value of hard work really early on in life.
There are few things that can teach you how to...
Posted by: Creativepool Editorial
A branding designer shapes a brand and how it’s presented to the public. In order to breathe life into a brand and give it a tangible identity, a branding designer must express their thinking via words and imagery that cut through the noise and...
Posted by: Creativepool
Leaders
Few things in the history of the creative industry have shaken the status quo like a global pandemic. Covid-19 has forced drastic changes in the infrastructure of society pretty much overnight, and by doing so, it ushered in a new era of creativity,...
Posted by: Creativepool Editorial
Leaders
A husky sledder, a tour guide and a carpenter may not seem to have much in common at first sight - but once you get to know Luisa Wells and how inspiring her leadership is, you can sort of see why she sees herself in any of the three.
Clearly an...
Posted by: Creativepool Editorial
Inspiration
Creative Director David Joubert had his own share of successes and career experiences before landing at an independent agency in Sydney. Interestingly, the big advertising game could only interest him so much; it is that hunger and desire for growth,...
Posted by: Creativepool Editorial
Industry
Our planet is in danger.
It is more imperative than ever today to help nature in any way we can. Reaching business leaders, politicians, old and new generations has never been so easy and, at the same time, so challenging for organisations all...
Posted by: Creativepool Editorial
Industry
Some of you may remember the stunning #Wombstories campaign from some time ago - a bold, incredibly compelling campaign to tell untold stories about women's bodies. Back then, we at Creativepool praised the beauty of those animations and the level of...
Posted by: Creativepool Editorial
Leaders
Any creative professional out there will mostly be able to tell exactly what made them the person they are. Alex Moulton, Chief Creative Officer at Trollbäck+Company, certainly isn't different.
Alex is a focused and caring leader who puts an...
Posted by: Creativepool Editorial
Leaders
It's all great to have your brand accredited as a green corporation, but how do you follow through your good intentions with clear actions?
In this new era of consumerism, especially as consumer habits are shifting so much in the wake of the...
Posted by: Creativepool Editorial
Workshop
It's been an interesting 12 months for the creative jobseekers out there. To some, career prospects have become quite grim. Others have just started to get back on their feet. In this climate, there are some unsung heroes who work behind the scenes -...
Posted by: Creativepool Editorial
Inspiration
Determination or not, sometimes it takes just sheer luck to find your path in life. That's pretty much the story of Sasa Mihajlovic, an expert Serbian-born retoucher also working as Artem Retouching.
Sasa is a master of setting the mood and tone for...
Posted by: Creativepool Editorial
Leaders
Clearly the last year has been an unprecedented one for many sectors of the industry. We can only imagine what Covid-19 did to Marketing spend, but to leaders such as Mark Evans, Marketing Director at Direct Line Group, even a global pandemic is...
Posted by: Creativepool Editorial
Inspiration
Wunderman Thompson Technology isn't necessarily creative in the traditional agency sense, but beware of not seeing their work as inherently creative all the same. The digital consultancy works at the intersection between clients and their growth in a...
Posted by: Creativepool Editorial
Leaders
Among the many fascinating terms originating from Gen Z and millennials, Cancel Culture is certainly an interesting one. It connects brands and influencers with the direct consequences of their actions, paving the way for an age of brand reputation...
Posted by: Creativepool Editorial
Workshop
A guide to 3D modelling and illustration rates, with tips and advice from experienced professionals in the industry
3D artists shape reality to build the products, characters and worlds for all of us to dive into. Be it a commercial artist, a...
Posted by: Antonino Lupo
Industry
The Inside Out Awards are on a mission to inform, inspire and celebrate the next generation of trailblazing in-house creative team leaders across the UK. 2021 sees more opportunities for those working within an in-house creative team to hear from...
Posted by: Inside Out Awards™
Workshop
A guide to freelance music composition rates, with tips and advice from experienced professionals in the industry
Musicians and composers set the mood of the stories we love and cherish the most in our hearts. Without musicians, horror films would...
Posted by: Antonino Lupo
Industry
When digital took over the world and the first Kindle was released, some publishers shuddered and panicked as they saw printed paper declining like never before. A few were forced to cease operations. The smallest book shops still struggle to...
Posted by: Creativepool Editorial
Inspiration
For the last few years I’ve immersed myself in the lives of great artists, writers, performers and musicians. I’ve read memoirs and biographies; listened to radio programmes and podcasts; watched documentaries and biopics. Over time...
Posted by: Richard Holman
Industry
There is one magical place in Chipping Barnet, England, where caring nurses, doctors and volunteers work relentlessly to make every little moment count for families of children with life-threatening conditions.
Even in a year like 2020, Noah's Ark...
Posted by: Creativepool Editorial
Inspiration
From lovecraftian creatures to the insurmountable forces of nature, Stijn Windig certainly loves capturing ideas and crystalising them into a beautiful work of art.
As a concept artist with indisputable talent, Stijn has the honour and burden to...
Posted by: Creativepool Editorial
Leaders
We've had Graphic Design Trends, Web Design Trends, Animation Trends and even Colour Trends for this groovy and newborn 2021. Truth is that there's plenty to be excited about for the next 12 months, despite of what these bleak beginnings may seem to...
Posted by: Creativepool Editorial
Leaders
Resilience, hard work and an endless passion for design. These the ingredients that brought Vocabulary Director of Experience & Product Ana Nicolau to become who she is today - an accomplished leader and established woman in the creative...
Posted by: Creativepool Editorial
Inspiration
Poor photographers. Them and video makers were possibly among the most hit creatives in 2020, forced to stay indoors and having to live with loads of unpleasant consequences of this social-distancing situation.
But we know creatives, don’t we?...
Posted by: Antonino Lupo
Leaders
"We are design." This is the statement by which every member of the team at Greco Design lives. Where products, people, projects and content converge; where ideals connect and ideas come true. A great power. And with a great power...
Gustavo Greco...
Posted by: Creativepool Editorial
Inspiration
In one way or another, freelance designer and creative Hiten Thaker has been in the creative industry for the best part of 20 years. A highly focused and entrepreneurial professional, Hiten has worked for a plethora of high-profile clients and you...
Posted by: Creativepool Editorial
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