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Inspiration

TARRA: A platform for women who create

A recent study by the Association of Collegiate Schools of Architecture showed that only 15% of licensed architects around the world are female, despite an even split of male to female students in architecture schools. Likewise, 2011’s A List...

Posted by: Kate Lewin
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Leaders

Prophet BRI reveals the most relevant brands to the UK in 2016

Global consultancy Prophet has launched its Brand Relevance Index (BRI), a ranking of the most relevant brands in consumers’ lives today. Surprisingly, post-Brexit, only two British brands were featured in the Top 20; department store John...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Recipe - Blue Dragon Recipe has been awarded the Blue Dragon account following a competitive 3-way pitch. Recipe will be lead creative agency as AB World Foods embarks on a re-launch of the oriental food brand. Recipe are working with AB World Foods...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Clemenger BBDO Melbourne - Mattel Australia Clemenger BBDO Melbourne has been appointed lead brand agency for Mattel Australia. Mattel is one of the world largest toy companies with Barbie, Hot Wheels and Fisher-Price some of its most famous product...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

RKCR/Y&R RKCR/Y&R has strengthened its management team further by appointing Priya Patel as Managing Director. Patel, who was previously Managing Partner at RKCR/Y&R, will continue to run a portfolio of client business, oversee the agency operations...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: UCL, Natwest and the London Design Biennale

Lambie-Nairn - University College London Lambie-Nairn has unveiled a new brand identity for UCL’s (University College London) new global Philanthropy and Engagement Campaign. The university is aiming to raise £600 million for cutting-edge...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Industry London-based global brand consultancy Industry has appointed Dominic Zammit as its first Head of Digital. Zammit will be responsible for Industry’s digital output, leading on strategy, content and delivery for clients across a range...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From EURO 2020 to Breadwinners

Y&R - UEFA EURO 2020 As the universal symbol of connection the bridge will be at the core of the UEFA EURO 2020 branding created by Young & Rubicam. The tournament will be celebrating its 60th anniversary and to mark this special edition, it will...

Posted by: Creativepool Editorial
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Industry

Creative Debates: Agencies only talk about innovation

This year, Creativepool is back at Spikes Asia; the region's oldest and most prestigious festival of creativity, which has now grown into a glorious three-day celebration of inspiration and creative achievement and an unrivalled platform from which...

Posted by: Creativepool
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Leaders

RKCR/Y&R launch first global campaign in 220 years for Lombard Odier

RKCR/Y&R has created the first major campaign for Lombard Odier, the 220-year-old Swiss bank. The “Rethink Everything” campaign, which spans print, digital, online, outdoor and social media, aims to challenge people’s preconceptions...

Posted by: Creativepool Editorial
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Industry

Creative Debates: Awards are just for egos

September is a busy month, and we’re back covering the events at Spikes Asia in Singapore. We are continuing the Creative Debates series after its lauded success in Cannes. Also, we have scheduled more Black Cab Interviews so please stay tuned!...

Posted by: Creativepool
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Leaders

Livity secures £1.5 million investment

Independent youth marketing agency Livity, whose clients include Google, Unilever, Barclays and Channel 4, is set to accelerate its growth ambitions and enhance its specialist agency offer, following an investment of up to £1.5 million from...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Operas, Addison Lee, and JFK

Base Design - Terminal 4 at JFK Airport Originally opened in 1957 and known as International Arrivals Building, Terminal 4 at JFK Airport in New York received a $1.4 billion redevelopment with its new building designed by Skidmore, Owings and...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

Leo Burnett - McDonald's McDonald’s has launched a dependably bold new TV spot from Leo Burnett promoting its Chicken Legend range. The spot features an incredibly intimidating Judo instructor at what appears to be a village hall and a man...

Posted by: Benjamin Hiorns
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Industry

Academy Class's next creative event for designers and developers

Academy Class, the UK’s finest new media training provider, is pleased to bring a plethora of experts to their annual event, specifically tailored to meet the needs of designers and developers. Taking place in one of London’s most...

Posted by: Academy Class
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Leaders

Top 10 Account Wins of the Week

MEC - Nationwide MEC is looking poised to win Nationwide's estimated £38 million media planning and buying account. Havas Media has looked after Britain’s biggest building society since 2008 and pitched against Starcom and the7stars as...

Posted by: Creativepool Editorial
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Leaders

The Top 25: What is it, who made it & how to get involved

Over the weekend we launched an exciting new part of Creativepool, the Top 25 ranking system. This initiative is a way for hard working creatives to be rewarded for the tireless work they do within the community, but to also provide a great tool for...

Posted by: Creativepool
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Leaders

Honeycomb revolutionises video advertising distribution in the UK

Honeycomb, which officially launched in the UK this week, has been developed to make the video advertising delivery process simple and intuitive; taking assets from advertiser to broadcaster and publisher in a faster and more efficient way....

Posted by: Creativepool Editorial
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Leaders

Interbrand launches inaugural Breakthrough Brands Report 2016 at NYSE

Interbrand has launched the inaugural Interbrand Breakthrough Brands report, in partnership with Facebook, Ready Set Rocket, and the New York Stock Exchange (NYSE). The Interbrand Breakthrough Brands report, entitled “Future Growth,” is...

Posted by: Alexandra Schott
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Leaders

Your unconscious bias is showing, Kevin Roberts

Saatchi & Saatchi's Kevin Roberts exposed an unconscious bias with his controversial comments about gender diversity, but the debate is far from over, says the founder of Creative Equals. Kevin Roberts, Saatchi & Saatchi executive chairman and head...

Posted by: Creative Equals
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Leaders

Top 10 Account Wins of the Week

McCann London - Kew Foundation The Kew Foundation, the charitable arm of the world famous Royal Botanical Gardens Kew, has hired McCann London following a competitive pitch. The agency has been hired to support the charity’s fundraising...

Posted by: Creativepool Editorial
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Leaders

Havas Canada and the Future of Food

Havas Canada has published an article about the group's latest study: Eaters Digest: The Future of Food, analyzing the food industry as part of its Prosumer series of reports. The document investigates changes in the sector, industry trends, and the...

Posted by: Creativepool Editorial
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Leaders

Cheil London and wethepeople London launch Cheil Health

Cheil London has today announced the official launch of Cheil Health, a joint venture with the specialist healthcare agency wethepeople London. It will be dedicated to servicing global and local healthcare and pharmaceutical clients. Cheil Health...

Posted by: Creativepool Editorial
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Leaders

Post-Brexit Update: A Silver Lining

Consider this a devil's advocate piece, as I genuinely believe that the Brexit has been, for the most part, a tremendous blow to the UK's creative industries and the country in general, with spending forecasts set to fall this year and next in the...

Posted by: Benjamin Hiorns
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Leaders

BIMA Awards 2016 Shortlist Announced

We are delighted to announce the BIMA Awards 2016 shortlist. R/GA London leads the shortlist, with 12 nominations for work including McDonalds and Beats by Dr. Dre, followed closely by DigitasLBi across work for Mumsnet, AstraZeneca and The...

Posted by: BIMA
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Workshop

What makes a good UX designer?

UX in digital continues to be a fast growing area, for which we seem to be recruiting for more and more often. Being in the fortunate position to be reviewing CVs and incredibly talented UX people, it becomes apparent that their career paths vary...

Posted by: ADLIB
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Leaders

Rebrand Roundup: From the BBC to Brighton Pier

Pentagram - Mastercard The Mastercard logo is arguably one of the most recognisable emblems worldwide, but for the first time in 20 years, Mastercard has thrown caution to the wind by undergoing a thorough rebrand, completed by Pentagram partners...

Posted by: Benjamin Hiorns
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Leaders

Brexit sends the Design industry into crisis mode

Whilst you might all be more than a little sick at this point of hearing about how the Brexit has monumentally screwed us all over, one area we have yet to really touch on is the design industry, which has been thrown into genuine crisis in recent...

Posted by: Creativepool Editorial

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