Displaying 1 - 36 of 223 results
by Ashley Morrison. There are many reasons why, according to a recent poll by Forbes, 74% of people would consider changing jobs. One would like to think that this is just because they want to move onwards and upwards in pursuit of an ever-more...
Posted by: Creativepool
Tell us a bit about your role! Is there a “typical” day? You know, before I jumped ship to the corporate side, a former colleague of mine who'd moved between the studio and corporate worlds gave me a heads-up: it'd be quite a shock. And...
Posted by: Creativepool Editorial
Creativity is typically viewed as a softer skill. Consequently, it’s rarely valued in business as much as it ought to be. When budgets are planned and operations strategised, finance and technology are favoured, with creative roles habitually...
Posted by: Dawn Creative
Hallmark Luxury Care Homes, the family-owned group of 22 care homes in England and Wales, relaunches with an all-new brand positioning and identity created by The Corner London. The work sees a complete overhaul of Hallmark’s brand strategy,...
Posted by: Creativepool Editorial
Gabrielle Ludzker is not just any CEO. The current head honcho at customer experience agency RAPP has spent her career breaking away from the traditional corporate CEO stereotype. and leads to inspire rule breakers. Gabby is an inspirational rule...
Posted by: Benjamin Hiorns
The creatives industries are often seen as a young person’s game, where fresh ideas and innovative approaches are valued over experience and wisdom. However, this perception overlooks the benefits of having a diverse range of ages in production...
Posted by: Benjamin Hiorns
Diversity is more than just a buzzword to be wheeled out every time you need to prove how “progressive” you are and it’s time all creatives sat up and took note. The clarion call has been ringing out for years now but from film and...
Posted by: Benjamin Hiorns
Written by the Strategy team at Waste Creative. Marvel, DC, Star Wars, Barbie, Lego… we watch their movies and shows, read their comics, collect their merch and in many cases, play their video games. They’re the epitome of something called...
Posted by: Teodora Miscov
What better way to celebrate the “most depressing day of the year” than by pontificating over the collective demise of the creative industries? I jest, of course, but there is a surprising amount of doom mongers out there who would have...
Posted by: Benjamin Hiorns
2023 will hardly be remembered as a banner year for may of us as the cost-of-living crisis started digging deeper and the political spectrum on both sides of the atlantic started to devolve into a cynical and hateful mess. For creatives from all...
Posted by: Benjamin Hiorns
2023 has been a lot of things. It’s been a year that saw great divisions widen and a year that seemed to almost revel in chaos, but it was also a year in which creativity continued to shine, even as it stood on the precipice of potential...
Posted by: Benjamin Hiorns
Keith Foggan, Founder of social agency System, on what 2024 has in store for us across social media and digital marketing. Although many people think that influencer marketing is a relatively new phenomenon, borne out of the social media boom,...
Posted by: Benjamin Hiorns
In the rapidly evolving landscape of digital marketing, a new study by Picnic, in collaboration with YouGov, has brought to light a critical aspect often overlooked in advertising strategies: the user experience. This research, encompassing a broad...
Posted by: Benjamin Hiorns
This summer, San Francisco-based creative agency Partners in Crime worked with Freepik (previously Freepik Company) to evolve the name, logo, tone of voice, colour palette, typography, iconography for the image bank website. To learn more, we spoke...
Posted by: Creativepool Editorial
How did you get into the industry? My journey into this exciting industry began as a freelance Storyboard artist for an advertising agency. Armed with a degree in Advertising and Marketing, I was eager to make my mark. Back in 1996, online...
Posted by: Creativepool Editorial
Economic uncertainties and technological advancements are changing the face of business operations across Britain and the rest of the world, with marketing professionals at the epicentre of these shifts. Recent research from SurveyMonkey has...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? I’m the ECD at Stanley St. We’re a fully integrated agency, so no two days are really ever the same. One day I’m out shooting a brand ad with our internal...
Posted by: Creativepool Editorial
How did you get into the industry? I have always been interested in popular culture. Starting with comics, magazines, films, music etc I was good at art in school and started designing (fictional) album covers at an early age at school. In...
Posted by: Creativepool Editorial
This week, we’re talking to Milton Lebron, Co-founder & Executive Creative Director at Might & Matter, a relatively young agency based in Miami, Florida that are looking to establish meaningful connections that go beyond mere...
Posted by: Creativepool Editorial
Ian Wharton served as part of the creative leadership for design and innovation agencies in WPP and Publicis Groupe. He is the Founder of health technology startup Aide Health, an advisor at Justified Studio, the author of Spark for the Fire: How...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? There is no typical day, but there is a fairly common structure. It kicks off walking Bobby (our puppy) round our local park, while answering a handful of early emails, sending a...
Posted by: Creativepool Editorial
In the increasingly fast-paced world of the creative industries, the relentless pursuit of innovation and success generally takes centre stage. However, amidst all the demands, pressures, and deadlines, it is essential to prioritise the wellbeing of...
Posted by: Benjamin Hiorns
You have just 2 weeks left to enter Annual 2023! If you haven't had a chance to look over the categories on the submission form, nomination form or managed to download the entry pack, you might not have noticed that we have a number of free...
Posted by: Creativepool
In 2018, Richard Stanton and Toby Strangewood had a working hypothesis for a new agency. They wanted to build a marketing communication agency purposely designed for the unique needs of businesses going through critical periods of change. 5 years...
Posted by: Creativepool Editorial
Nonprofit design advocacy organisation, Where are the Black Designers? Recently announced a 12-month partnership with global creative digital product studio, ustwo. Together, the partners aim to create equity through service, and drive tangible...
Posted by: Creativepool Editorial
If you’re running an awards program, you have a unique opportunity to create a truly memorable experience for your judges. By providing value to your judges, you not only ensure the success of your awards experience but also hopefully cultivate...
Posted by: Benjamin Hiorns
Customer service is the face of a brand. The ease and speed of communications and how customers are spoken to and treated by advisors, helps them decide whether that company values their loyalty and repeat business. When customers have a negative...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? The VaynerMedia model is built for the speed of culture so there’s always a lot going on. I wouldn’t say there’s a “typical day” but most days involve...
Posted by: Creativepool Editorial
As creative filmmakers and video producers expand both their imaginations and their budgets for impressive technology and design, skilled motion graphics designers are essential. Motion graphics designers, sometimes just called motion designers,...
Posted by: Creativepool Editorial
There is increasing pressure on the retail sector during the peak holiday season, commencing with Singles Day and Black Friday in November and ending with the January sales. With the busiest time of the year for planning holiday marketing campaigns...
Posted by: Creativepool Editorial
In fashion, money talks. Indeed, there is literally millions to be made if you know the right people or are somebody’s son or daughter. But for the rest of us starting out in a fashion career from the very bottom with no real guidelines to...
Posted by: Creativepool Editorial
People use a new year as a fresh start, evaluating the past year with introspection and making goals for a better year ahead. Work-related new year’s resolutions for freelancers and business owners are created in this process. While many...
Posted by: Creativepool Editorial
Colour psychology is defined as the study of hues as a determinant of human behaviour. In simpler terms, colours can have a deep and sometimes subconscious impact on our thoughts, actions, and habits. While this concept can be applied to many aspects...
Posted by: Creativepool Editorial
Aimee Luther is Managing Director at The Liberty Guild, an invitation-only curated association of “the finest communication practitioners in the world.” In this week’s getting to know, we talk to Aimee about her career so far, the...
Posted by: Creativepool Editorial
Ask most marketing experts and they’ll tell you we are currently living through “the age of data” and given the facts and figures, it’s tough to argue. The global big data and business analytics market was valued at 169...
Posted by: Benjamin Hiorns
Was there ever really any doubt about who would be taking home the keys to number 10 this afternoon? No. The ink has been drying slowly for the last month on the Liz Truss bid for ministerial supremacy so the hundreds of news pieces that...
Posted by: Benjamin Hiorns