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Displaying 73 - 108 of 117 results

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Leaders

Prophet BRI reveals the most relevant brands to the UK in 2016

Global consultancy Prophet has launched its Brand Relevance Index (BRI), a ranking of the most relevant brands in consumers’ lives today. Surprisingly, post-Brexit, only two British brands were featured in the Top 20; department store John...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Southpaw Following a successful run of pitch wins, Southpaw has made a trio of new senior appointments in the past month, to help drive the next phase of their business strategy and growth plans. Joining the agency as a Senior Creative, Barney...

Posted by: Creativepool Editorial
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Leaders

#TechTuesday: Pokémon drones, spokeless bikes & mini games consoles

The TRNDlabs Pokédrone As one of the first tech brands to jump on the back of the Pokémon Go craze, TRNDlabs has customised its miniature drone so that Pokémon Go players can access Pokémon in difficult places and avoid walking...

Posted by: Benjamin Hiorns
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What is Pokémon GO & how to get it right now

If you're even remotely interested in the wonderful world of Pokémon (and why wouldn't you be?) then you're probably aware of the mega-hyped Pokémon Go smartphone game, which essentially uses AR technology to allow fans to catch...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Account Wins of the Week

Things Unlimited - Aussie Bodies Things Unlimited, the social first marketing agency owned by Creston Unlimited, has picked up the UK launch of Australia’s number one Lo Carb active nutrition brand Aussie Bodies. The agency won the business...

Posted by: Creativepool Editorial
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Leaders

#TechTuesday: Elon Musk, Odd Matter Studio & an Alphabet of Light

Elon Musk sends a Dragon to Mars This week, SpaceX, the aerospace manufacturer founded by Tesla CEO Elon Musk, announced its plans to send unmanned Dragon spacecrafts to Mars by 2018. These initial missions will reportedly inform them of the...

Posted by: Benjamin Hiorns
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Leaders

The Latest Highlights & Trends in Tech

The Golden Nintendo As a self-confessed and unashamed nerd with a mean nostalgic streak, I have noticed of late that retro gaming is no longer the affordable pursuit it once was. It depends largely on whether or not you're a player or a collector of...

Posted by: Benjamin Hiorns
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Leaders

The Latest Highlights & Trends in Tech

Exploring New Realities The New Revolution at Six Flags As a fan of both roller coasters and VR, this news really excited me, and had me semi-considering booking an immediate flight to LA. This is the rather boldly named “New...

Posted by: Benjamin Hiorns
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Leaders

Top Ten Hires of the Week

Grey Group James R. Heekin III, Chairman and CEO of the Grey Group, has announced the promotion of Michael Houston, to Global President of Grey. Houston served most recently as CEO of Grey North America. In his expanded new worldwide leadership...

Posted by: Creativepool Editorial
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Leaders

Top Ads of the Week: Super Bowl Special

The Super Bowl isn't just the biggest day of the year for the NFL, it's by and large the biggest day of the year for ad land too, as countless millions from across the globe tune in to watch armies of heavily armoured blokes bash seven shades out of...

Posted by: Benjamin Hiorns
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Leaders

CES 2016: The Highlights

Last week, the tech world relocated en masse to Las Vegas for the annual Consumer Technology Association expo (or CES), which this year (as one would expect given recent trends) was heavily focused on VR and everything VR related. However, what with...

Posted by: Benjamin Hiorns
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Leaders

The Latest Highlights and Trends in Tech

First off the bat, let me take this opportunity to wish all my fellow Creativepoolers a happy and prosperous new year! 2015 was certainly an exciting one in the tech world, but with a 2016 looking to herald the dawn of mainstream virtual reality, the...

Posted by: Benjamin Hiorns
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Leaders

The Latest Highlights and Trends in Tech

Nintendo confirm their Quality of Life initiative is not dead yet After much speculation to the former, Nintendo president and CEO Tatsumi Kimishima confirmed this week that the company's Quality of Life initiative is still in the works. Kimishima...

Posted by: Benjamin Hiorns
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Leaders

The Latest Highlights & Trends in Tech

The burglar alarm finally steps into the smartphone age Dan Conlon, the founder of the tech firm that bears his name, have created a new home alarm overhauled for the internet age. Next year the Cocoon by Conlon will be launched for £299. A...

Posted by: Creativepool Editorial
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Leaders

The Latest Highlights & Trends in Tech

Adidas and the 3D printed shoe 3D printing has taken off in a way many (myself included) never really expected, and the latest major brand to get on board with the technology is sportswear heavyweights Adidas, who have developed a concept for a 3D...

Posted by: Benjamin Hiorns
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Leaders

The Latest Highlights in Tech

Apple file a patent for the Smart Ring In a week that saw the iPhone 6S sell 13 million units in just three days during its launch weekend (compared to 10 million for the iPhone 6 last year), Apple has also filed a patent for a “Smart...

Posted by: Benjamin Hiorns
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Leaders

Leo Burnett open up a digital greenhouse

Leo Burnett Chicago has announced the launch of Greenhouse, a production practice responsible for creating high-quality, but quick-turnaround content for digital channels. The theory is that by streamlining capabilities, Greenhouse will allow the...

Posted by: Creativepool Editorial
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Leaders

The Week in Tech

The Retro VGS brings retro gaming into the modern age Even though we live in an age where modern games are genuinely beginning to approach photo realism, the retro gaming market has never been more popular. Whether this is down to simple nostalgia,...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

Digitas LBi DigitasLBi, has announced Alvaro Cabrera as chief strategy officer for North America. In his new role, Alvaro will report to Tony Weisman, CEO of DigitasLBi North America. As CSO, Alvaro will work closely with CCO Ronald Ng, and global...

Posted by: Creativepool Editorial
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Leaders

Experience Bronze Age VR at the British Museum

Between the 8th and the 9th of August, visitors to the British Museum will be invited to step a virtual foot inside a 4,000-year-old Bronze Age roundhouse with the launch of the London museum’s first ever virtual reality weekend. By teaming up...

Posted by: Creativepool Editorial
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Leaders

The Week in Tech

Windows 10 hits home The internet was awash with praise this weekend after Windows 10 began quietly slipping into the inboxes of eager Windows 7 and 8.1 users across the world. Some of the highly mooted features include the ability to stream Xbox...

Posted by: Benjamin Hiorns
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Leaders

The Week in Tech

Digital tattoos and telepathy Anyone who has ever played through the classic sci-fi adventure game Deus Ex probably left the experience with one of two thoughts: “When dealing with biomechanical augmentation, at what point do we truly begin to...

Posted by: Benjamin Hiorns
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Inspiration

The Colonie Editor Bob Ackerman Cuts Pytka’s New McDonald’s Spot

The Colonie editor, Bob Ackerman, and renowned director, Joe Pytka, recently paired up to create a dramatic spot for McDonald’s, out of Burrell Communications. Driven by realistic, gritty, cinematic style footage, the :60 commercial, entitled,...

Posted by: Robl + Sutta
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Leaders

The Week in Tech

Nvidia enter the console wars Whilst Sony's Playstation 4 and Microsoft's Xbox One might be sitting pretty as the best selling games consoles on the market, there is always room for a little healthy competition. Nintendo's Wii U arguably fulfils a...

Posted by: Creativepool Editorial
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Leaders

Weekend Hire Roundup

Last week was a big one when it came to exciting hires and promotions in ad world, and the weekend offered up a bevy of extra announcements, the lion's share of which we'll be examining below (Also see HERE for news on the latest hires over at DDB...

Posted by: Creativepool Editorial
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Leaders

Everything you need to know about Windows 10

As a Mac user (I went Mac and never went back around the tail end of 2006), I honestly had very little interest in Microsoft's Windows 10 event, which took place yesterday (January 21), and I wasn't the only one. The announcement alone left people...

Posted by: Benjamin Hiorns
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Leaders

CES 2015 Roundup

Last week saw the great, the good and anyone else even remotely involved in the world of electronics descending upon the Convention Centre in Las Vegas for the 2015 International Consumer Electronics Show. I already covered a few of the more...

Posted by: Benjamin Hiorns
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Leaders

The gamers nightmare before (and after) Christmas

If you unwrapped and unboxed a brand spanking new Playstation 4 or Xbox One console on Christmas morning, only to be met with a barrage of error messages and broken dreams, you were certainly not the only one. Indeed, both Sony's Playstation Network...

Posted by: Benjamin Hiorns
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Leaders

Sir Clive Sinclair reinvents gaming's past

Though many reading this will perhaps be too young to remember the days of pre-Nintendo gaming, there are those amongst us who still remember the glory days of the ZX Spectrum. The Spectrum was Sir Clive Sinclair's answer to the rapidly booming video...

Posted by: Benjamin Hiorns
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Leaders

Colourful mascots to rock Rio in 2016

The mascots for the Rio 2016 Olympic and Paralympic Games were recently unveiled in Brazil, and according to a statement accompanying images of the colourful critters, the Games organising committee hopes they'll bring an “Explosion of...

Posted by: Benjamin Hiorns

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