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Leaders

International Women's Day 2017 in Advertising

This year, there has been decidedly more attention cast on International Women's Day, which is important, as, even in these enlightened times, many women across the world are still being made to feel as if they are somehow 'less than' their male...

Posted by: Benjamin Hiorns
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Leaders

Dispatch: A better world through creativity at Design Indaba Festival

A cast of the world’s best creative minds shared inimitable inspiration, new perspectives and universal solutions through an uplifting selection of activations, live performances, music and exhibitions at Design Indaba Festival last week. The...

Posted by: Kate Lewin
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Leaders

Top 10 Hires of the Week

Edelman Deportivo Edelman UK is looking to Stockholm to accelerate its creative ambitions consolidating its capabilities under the Edelman Deportivo banner. Stockholm based Deportivo was described by Contagious in January 2017 as the “best and...

Posted by: Creativepool Editorial
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Leaders

ASA ban Juice Garden promotion for claiming drink “cures disease”

The Advertising Standards Authority (ASA) has banned a menu promotion from health food cafe and online retailer Juice Garden for implying that one of its products prevented, treated or cured disease. The company, which is based in my Birmingham and...

Posted by: Creativepool Editorial
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Leaders

La La Land was robbed at the Oscars according to Social Media

Global media agency Carat analysed consumer sentiment around the Oscars on social media to determine the ‘audience votes’ ahead of the big announcement made on 26th February, when the underdog “Moonlight” walked away with the Best Picture...

Posted by: Creativepool Editorial
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Inspiration

Creativepool City Guides: Glasgow

Dubbed the 'hippest place in Britain' by The Times, Glasgow is in the midst of a creative coming-of-age as the de-industrialised cityscape gives way to a subtle but steady innovatory transformation. But whilst it may have been overlooked in...

Posted by: Kate Lewin
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Leaders

Campaign for shocking David Bowie memorial in Brixton

A crowdfunding campaign to bring a lightning-bolt statue in memory of the sadly departed David Bowie to London is aiming to raise just under £1 million in 28 days. The campaign, which launched on the Crowdfunder website last week, was organised by a...

Posted by: Creativepool Editorial
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Leaders

New York Times Oscars ad from Droga5 pisses off Trump

Advertising makes people angry sometimes. I get it. Those Go Compare spots and that notoriously broad moneysupermarket dance-off campaign could surely send even the most mild-mannered viewer into a fit of unbridled rage given the right circumstances....

Posted by: Benjamin Hiorns
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Leaders

Creative Opinions on The Oscars 2017: A Social Media Monopoly?

The Oscars are, whilst almost as large a televisual draw as that 'other' big event in February, largely free from the burden of expectation when it comes to advertising. The fact is that nobody really talks about the ad breaks of the Academy Awards,...

Posted by: Benjamin Hiorns
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Leaders

Margot Robbie is the new face of Nissan

Wolf of Wall Street and Suicide Squad actor Margot Robbie has been revealed as the new face of Nissan's electric and zero emission cars in a staged midnight race around the glamorous streets of Monaco. Robbie tested the Nissan BladeGlider (which can...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Various Agencies - BBC The BBC has announced its new graphic design services roster for 2017, naming five consultancies including Studio Output and Mother London. The consultancies were selected from 11 tender applications in total, and will be...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Above+Beyond (See Header) Above+Beyond begins 2017 with three new hires across its Strategy and Design teams, to work across the agency’s client base including Amazon, Betway, Meantime Brewing Company and Unilever. Toby Steinberg comes to...

Posted by: Creativepool Editorial
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Leaders

Should we adopt Digital Minimalism?

You may have seen the video of Simon Sinek explaining the Millennial Question. If not you should check it out now. His insight into the Millennial generation’s addiction to the dopamine-releasing effects of smartphone and computer usage is an...

Posted by: Kate Lewin
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Leaders

Top 10 Ads of the Week

Sell! Sell! - Racing Post Sell! Sell! has teamed up with Gas & Electric director Tom King, and Yellow Boat Music to create a brand new campaign for Racing Post. The quirky spots highlight the formidable expertise behind the brand that is the...

Posted by: Creativepool Editorial
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Leaders

Semple and Kapoor continue Colour War with Cherry-Scented Darkness

Whilst we sit on the precipice of a possible global cataclysm, it's comforting to know that people are still finding time to vent their spleens over comparatively petty matters in creative ways. On that note, artist Stuart Semple has revealed his...

Posted by: Benjamin Hiorns
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Leaders

Design Vs Trump: Nazi Logos and Border Walls from IKEA and Katy Perry

You're all probably just as sick as hearing about Easy D (does anybody know what that really meant yet?) and his constant fear mongering, divisive hate speak and general incompetency. Historically, however, when in times of great political and...

Posted by: Benjamin Hiorns
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Leaders

#TechTuesday: Commercial Flying Cars and other stories

Dyson opens first research and development centre outside UK Dyson has opened a new Technology Centre in Singapore, its first research and development site outside of the UK. The £330 million investment will see 1,300 staff from the centre...

Posted by: Creativepool Editorial
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Leaders

How the Internet of Things is making the world a better place

When Ericsson’s former CEO, Hans Vestburg, said in a 2010 presentation that the world would have 50 billion connected devices by 2020 (you can find a great list of the best 50 here), we all kinda knew The Internet of Things was headed somewhere...

Posted by: Kate Lewin
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Leaders

Top 10 Account Wins of the Week

Publicis Media - Molson Coors Molson Coors, one of the UK’s biggest brewers, has announced Publicis Media as their new media agency for the United States and United Kingdom. Molson Coors launched an RFP last Autumn to assess media agency...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Saatchi & Saatchi London Saatchi & Saatchi London has made two key management changes, promoting Richard Huntington, currently Chief Strategy Officer, to the role of Chairman and Sam Hawkey, currently a Managing Partner, to Managing Director. The...

Posted by: Creativepool Editorial
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Inspiration

How brands are using: Live video

Lest we forget, video content is king, and live streaming is the shiny pearl on top of the crown. With Facebook Live and Instagram Live’s emergences last year, brands discovered unprecedented, cost effective ways to engage with existing...

Posted by: Kate Lewin
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Leaders

Morag Myerscough brings some colour to Sheffield Children’s Hospital

Morag Myerscough has redesigned a series of rooms and wards within the Sheffield Children’s Hospital, transforming them into “uplifting” and colourful spaces, which are typical of her inimitable style. The British designer had to...

Posted by: Creativepool Editorial
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Leaders

Peter Saville had a hand in new CALVIN KLEIN logo

Calvin Klein's new creative director Raf Simons recently unveiled an updated logo for the iconic American fashion label and has revealed that he enlisted the help of British graphic design legend Peter Saville. The Belgian fashion designer, who left...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Carling, Maplin, Wales and other stories

BrandOpus - Carling Carling has unveiled a brand refresh from global brand design agency BrandOpus, which will be introduced across its full range. The modern, striking design introduces a bold, single minded consistency across the entire Carling...

Posted by: Creativepool Editorial
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Leaders

TMW Unlimited launches integrated arm TMW Interactive

TMW Unlimited has combined its Technology, Email, Business Analysis, User Experience and Project Management teams to form one integrated division called TMW Interactive. The new unit, sitting within the main agency, provides a silo-free approach to...

Posted by: Creativepool Editorial
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Leaders

Super Bowl 51: Every Ad We Have So Far

The New England Patriots will clash with the Atlanta Falcons at Super Bowl 51 this coming Sunday, February 5th, but we're not interested in any of that. No. We're only interested in what happens between the plays. As is usually the case, brands are...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

Selmore - ASN Bank Did you ever give any thought to the fact you've never switched banks in your life? I know I haven't. In fact, I've been with the Halifax for almost 20 years and I'm not even sure why. It turns out that I'm not alone according to...

Posted by: Benjamin Hiorns
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Leaders

Coen Brothers direct Peter Fonda in Wild Super Bowl spot for Mercedes

The Coen Brothers (Joel and Ethan to their mother) are arguably amongst the only true modern auteurs in American cinema, so the news that they were to direct an ad spot for Mercedes Benz to air during the Super Bowl came as something of a shock to...

Posted by: Benjamin Hiorns
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Leaders

GS&P build a Virtual Space Hotel for Cisco in VR

Goodby Silverstein & Partners (GS&P) have introduced a new ad campaign for Cisco dubbed the “Space Hotel.” The new campaign, featuring a 360 video virtual tour and product demo documentary, illustrates how Cisco Spark’s bold...

Posted by: Creativepool Editorial

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