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Features

How a hip hotel failed spectacularly

I'm not a hipster. That particular role is denied to me thanks to my great age, and my inability to grow a thick bushy beard. But that doesn't mean I can't have a little taste of the hipster world. So last weekend, I headed for the achingly...

Posted by: Magnus Shaw
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Features

CP Loves... Pregnant, sleeping, Russian couples (by Jana Romanova)

by Jessica Hazel. The time in your life when all your friends start having babies can be a disconcerting one and people react to it in different ways. You can panic and marry the next person to smile at you on the tube, panic and run away to Goa,...

Posted by: Creativepool
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Inspiration

#Trends. Furniture design - Even Brad Pitt is having a go.

by Creativepool. Brad Pitt already has a taste for the creative industry with his collaborative architecture work with the likes of Frank Gehry and Rem Koolhaas. Gehry was enlisted as one of the designers in his Make It Right Foundation, in an...

Posted by: Creativepool
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Features

Getting to Know... Shnoosee Bailey, ECD & Managing Partner at HeyHuman

Imagination is a tough and cheeky beast to tame. Sometimes it works, sometimes it doesn't, sometimes it works just enough to get you annoyed for not coming up with a full-rounded idea. In other cases, it starts really early-on - with a tree looking...

Posted by: Creativepool Editorial
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Features

#KindnessMatters – 6 inspiring works on Mental Health awareness

Kindness matters. A simple act of kindness can boost both your mental health and the one of others, creating community and demonstrating support to those around you. Kindness is also the theme of this year's Mental Health Awareness Week, hosted by...

Posted by: Antonino Lupo
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Features

Don't believe your Impostor Syndrome

We are creatives. We create, we imagine, we envision, we develop, we inspire. We also have a ton of problems, and most of them are because of our self-esteem. Too much, too little, it doesn't really matter - being creative is a life contract, as we...

Posted by: Antonino Lupo
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Features

Member Spotlight: Jilipollo and the Art of a Visual Storyteller

It just makes sense that Jilipollo (also known as Javier Medellin Puyou) is an excellent storyteller. You can tell that by the answer below: dragged by love in a country that was not his, trying to succeed as an illustrator but still not quite making...

Posted by: Creativepool Editorial
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Inspiration

On Circles, Blocks and the Art of the Pitch

If you’re a professional creative then you’ll know that having a great idea is, unfortunately, only part of the process. If you want to see your idea made real then you have to be able to sell it. And yet, very often, almost all of...

Posted by: Richard Holman
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Features

Member Spotlight: Loving Art with Ken Eakins

Freelance video editor Ken Eakins isn't someone who would dabble in formalities and beat around the bush. Born a journalist, grown in film and television, Ken has worked with clients in the likes of BBC, while also cultivating a passion for art in...

Posted by: Creativepool Editorial
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Features

Behind the Idea: finding simplicity in Guinness Night Football

Expanding the reach of a brand to a new segment of audience can be a tricky challenge to overcome, as it is arguably easy to make false steps and set yourself off to an unpleasant start. It is also just as easy to overshoot and aim for too much...

Posted by: Creativepool Editorial
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Features

Taking on Tomorrow

The ever-evolving digital landscape, and consumers’ increasingly high expectations from brands to deliver connected digital experiences, have forever changed the way businesses present themselves and communicate with audiences. With...

Posted by: Creativepool Editorial
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Features

#StayHome: You don't need to go outside to craft amazing work

Creatives are already finding the strength to make amazing work from home. It doesn't happen every day to see a global pandemic take people off the streets. Readers and gamers have long awaited this moment to unsheathe their anti-apocalypse barbed...

Posted by: Antonino Lupo
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Features

Happy Birthday YouTube: Why the platform is still relevant 15 years on

Valentine’s Day aside, the 14th February 2020 marked a very special occasion in the calendar. YouTube turned fifteen years old. That’s right, the original video-sharing platform is no longer a tweenager and has moved into the complex...

Posted by: Mary Keane Dawson
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Features

Member Spotlight - Growing gracefully with Woven’s Mark Bower

Mark Bower has watched 'digital marketing' come of age over the last 20 years and admits it's been a wild ride. A lot has happened. But he’s convinced we are, even now, just getting started. This week, in the midst of a global meltdown, we...

Posted by: Creativepool Editorial
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Features

How can brands adapt to change in the luxury sector?

As luxury consumers' behaviour changes from 'having' to 'being', experiences are being increasingly valued as much as products. Brands can capitalise on this by creating experiences that are the sweet spot between brand aspiration and brand vision....

Posted by: Imagination
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Features

How to create and activate an effective brand strategy

This blog looks at how a good brand strategy can help you change the way people think, feel and act. But you have to embed it across the whole customer and employee experience, not just the brand expression. Branding is, and always has been, about...

Posted by: Creativepool Editorial
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Careers

3 golden rules for being a better freelance partner

Freelancers (like you) are increasingly becoming an integral part of the modern business environment. Technology and collaboration tools allow people to work from anywhere and communicate with anyone, at any time, all over the world. And online...

Posted by: OpenText Hightail
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Inspiration

Stanford the Flying Pig: Up, Up and Away!

Liz Carlston had written a book. She wanted to self-publish it on Amazon but needed to make her book different from everybody else’s. Children’s books all look the same nowadays: arty-farty and scratchy. Loose creations that look more...

Posted by: Creativepool Editorial
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Trends

VR and 360 content can help in times of audience isolation

It can be tough out there! Current issues surrounding the worldwide COVID-19 crisis can bring certain industries some unwanted challenges. For meetings & events this is obviously a challenge, while those who need to promote more physical aspects of...

Posted by: Theatro360
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Trends

Behind the Idea: Spamming your boss for equality

9 out of 10 men believe that men and women should take time out to care for their family, whereas only 2% of parents take this up. The Shared Parental Leave policy introduced by the Government is complicated and often only offers men statutory pay,...

Posted by: Benjamin Hiorns
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Inspiration

Member spotlight - The bleak beauty behind Ken Gerhardt's lens

As the 2nd ranked photographer on Creativepool with over 40 years of experience, Ken Gerhardt certainly knows more than most about the art of photography. In recent years, he’s rediscovered his love for black and white film, feeling that the...

Posted by: Creativepool Editorial
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Features

Creativepool Annual Spotlight 2020: Mark Richardson of Superfried

Freelancing is one thing but being a one-man design studio is another entirely. Enter Mark Richardson; the man who founded Superfried in a London bedroom back in 2007. Now based in the centre of Manchester, Mark has managed to build up an incredible...

Posted by: Creativepool Editorial
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Careers

Creative insights: Oliver Lyu on a career in stock music 

Shutterstock isn’t just the internet’s go-to repository of stock images, it’s also home to thousands of stock music tracks that offer a more affordable solution for filmmakers who might not have the funds to licence Taylor Swift...

Posted by: Benjamin Hiorns
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Features

Getting to know: The ‘wonky mind’ of Simon Callender

Simon Callender isn’t just Creative Planning Director at Initials, he’s also a keen motorcycle enthusiast with an Amazon series under his belt! But we’re not here to talk to him about that today, we’re here to talk all things...

Posted by: Creativepool Editorial
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Trends

From Museumification to Mash-ups: Five experiential trends for 2020

Surrounded by pizza museums, themed mini-golf, and interactive paintings, you'd be forgiven for thinking that we'd awoken to some kind of cartoon nightmare. But no, this is the experience economy in 2020. Experiential activations are both physical...

Posted by: Luc Benyon
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Technology

CES 2020: Our Top Tech Picks

Let’s talk tech. From parallel reality to living laboratories, we saw some mind-blowing innovation at CES 2020. Scroll down to see what piqued our interest. Quibi present Turnstyle: Vertical Streaming We aren’t the first to admit that...

Posted by: The Flash Pack
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Features

Exhibiting: Bucking the Digital Trend

Exhibiting events have been around for over 160 years. Believe it or not, it was London’s very own Hyde Park that housed the very first trade show: The Great Exhibition. The reason for these type of events? To get all of the best products in...

Posted by: Benjamin Hiorns
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Features

The unique creative culture of Royal Tunbridge Wells

As the agency prepares to turn 50 next year, Southpaw's MD Tom Poynter highlights the creative culture of one of England's best-loved spa towns. Situated in the heart of ‘The Garden of England’, this spa town takes its name from the...

Posted by: Southpaw
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Advertising

Almost Famous: Shining the spotlight on celebrity relations

Just how far does the apple fall from the tree? Does Sibling rivalry multiply in the face of fame? Barnaby Slater interviews family members of famous figures in new podcast series Almost Famous. You probably haven’t heard of Barnaby Slater....

Posted by: Big Buoy

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