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Features

Sailing close to the wind. Did Kayak's ad deserve to be banned?

by Magnus Shaw. Perhaps surprisingly, I've only ever worked on a couple of campaigns which have attracted public complaints. One was a press piece for a now defunct cable TV network. At the time, it was the only service carrying the Disney Channel...

Posted by: Creativepool
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Workshop

Opinions - Doing bird. Should Twitter be policed?

by Magnus Shaw In the early hours of this morning Dorset police arrested a 17-year-old boy. It's alleged he sent a tweet to Olympic diver Tom Daly which read "You let your dad down I hope you know that." Daly had finished fourth in the Men's...

Posted by: Creativepool
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Inspiration

Fighting fire with Candour | #CompanySpotlight

This week, we’re shining our company spotlight on the London-based Documentary Production company, Candour. We spoke with Co-founder and producer Zachary Crawley on the studio’s humble beginnings and its current status as a defiantly...

Posted by: Creativepool Editorial
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Features

To rebrand Twitter needs to know its tribe | #FutureMonth

“We have permanently suspended the account due to the risk of further incitement of violence.” Bang. Politically liberal users on Twitter surged by 24% as news broke of Trump’s permanent ban from the platform in January...

Posted by: Creativepool Editorial
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Industry

Drawing a hard line under sexual harassment | #CannesLions2022

Sexual harassment is the kind of thing that, by all rights, should have been weeded out of existence decades ago. As a species, I’d like to think we’ve evolved enough socially since the “boys club” days of the 1960s to be able...

Posted by: Benjamin Hiorns
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Inspiration

The LA team using creativity to combat Russian propaganda 

What do you see when you look at the image above? The face of the most hated man in the world? Or a subtle protest against censorship? Maybe both. Of all the dirty tricks currently being pulled by Adolf Putin, the blatant and violent censorship of...

Posted by: Benjamin Hiorns
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Inspiration

SWEAR IN YOUR F***ING ADS

WARNING: CONTAINS OFFENSIVE LANGUAGE* *Unless you don’t get offended by words like ‘fuck’. In which case, the warning should read: contains language. “Daddy, when are you going to teach me how to cut with a sharp knife and...

Posted by: Matt Batten
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Workshop

A quick guide to getting mental health right in your ad campaigns

In the UK, mental health problems affect approximately 25% of the population every year. That is nearly 17 million people every single year. If it is true that advertising can be a driver for positive change, like all things creativity, it is our...

Posted by: Antonino Lupo
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Leaders

How brands can survive in the age of cancel culture

Among the many fascinating terms originating from Gen Z and millennials, Cancel Culture is certainly an interesting one. It connects brands and influencers with the direct consequences of their actions, paving the way for an age of brand reputation...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: Homosexuals are Still Revolting

If your first reaction to the headline above was of pure shock amidst some confusion, clearly Martin Firrell and Clear Channel have done an amazing job. ‘Still Revolting’ is a OOH project featuring three artworks by public artist Martin...

Posted by: Creativepool Editorial
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Leaders

Rewriting the rules of advertising

As a general rule, people don’t like rules. Especially when it’s a rule telling them not to do something. It’s our natural instinct to push the red button and rebel. Could this explain the negative reaction to the new rule against...

Posted by: Proximity London
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Workshop

Top 10 tips for new designers

A year or so ago I was invited to do a talk at Shillington. I wasn't sure what to say and wanted to make sure it was actually useful, rather than just showing some pretty pictures. So, I had a think about what would've been useful to me when I first...

Posted by: Mark Richardson
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Leaders

Waitrose issues apology over 'racist' Easter packaging

UK reatailer Waitrose has issued an apology after receiving customer complaints about a trio of chocolate ducklings being sold in its stores. The set of ducks included three types of chocolate that were labelled as crispy, fluffy and ugly, with the...

Posted by: Creativepool Editorial
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Leaders

Let’s pretend - Social influencers turn virtual

Activists, trendsetters, mummy bloggers, Youtubers, pet influencers, unboxers and Instagrammers. Everywhere you look on social media there is someone trying to steer your choice for your next purchase, be it a snack, trainers or a new car. But what...

Posted by: ifour
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Leaders

Sexualised shaving ad banned by ASA

In these supposedly enlightened times, it's rare for an ad to provoke a significant moral outcry, at least to the extent that it gets pulled from existence. It happened earlier this year, of course, with the woeful ad that saw Kendall Jenner solve a...

Posted by: Benjamin Hiorns
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Leaders

Super Bowl 51: Ad land gets political. Or does it?

The 2017 Super Bowl came and went last night, with the New England Patriots coming back from the brink of defeat to score their fifth Super Bowl title. The real drama, however, appeared to be happening between the plays. Whilst Lady Gaga's half time...

Posted by: Benjamin Hiorns
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Workshop

Is social media ruining your career prospects?

'If you don't have anything nice to say, don't say anything at all' - or so the saying goes. Of course, in the age of social media, the chances of anyone saying nothing at all is very slim indeed. One only has to scan the average street for...

Posted by: Magnus Shaw
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Leaders

Gourmet Burger Kitchen release apology for anti-vegetarian campaign

Full disclosure here; I'm not a vegetarian and have no intention of ever becoming a vegetarian. Now that doesn't mean I am unfamiliar or unsympathetic with the plight of the average vegetarian, but it does mean that some of you might assume that this...

Posted by: Benjamin Hiorns
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Leaders

Retargeting Demystified: Get out of my face(book)!

Contrary to what Google thinks, I am not interested in dating Christians. No offence to Christians, of course - just that I’m married. So I’m getting a little annoyed that when I log on to various websites, I get more or less harangued...

Posted by: Ashley Morrison
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Leaders

Has Call of Duty taken its latest Twitter stunt too far?

Publicity stunts are far from an explicitly modern phenomenon, but have become more commonplace recently thanks to the immediacy of social media. With brands falling over one another to outdo each other at every step though, is it possible for them...

Posted by: Benjamin Hiorns
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Leaders

Olivia Colman lends her voice to an important TFL campaign

Transport for London, the Metropolitan Police Service, British Transport Police, City of London Police and M&C Saatchi have teamed up for a new campaign that encourages people to report any unwanted sexual behaviour (USB) they experience on public...

Posted by: Creativepool Editorial
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Leaders

When reality TV meets recruitment

I don't know about you, but I'm getting a bit bored of reality TV shows. If we're not biting our fingernails during Masterchef just because the soufflé hasn't risen and Mr Big Food Critic is poking at it disapprovingly, then we're waiting for...

Posted by: Ashley Morrison
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Leaders

Charlie Hebdo cover unites millions against religious fascism

By now you will almost certainly have seen the front cover of today's landmark edition of Charlie Hebdo. Indeed, it might even be your Facebook profile picture by this point. But whilst the image in question might seem a little tame given the events...

Posted by: Benjamin Hiorns
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Leaders

What does working with John Hurt have to do with copywriting?

John Hurt, Sir Neville Marriner and I walked into a bar... No, that isn't the opening of a joke; it actually happened on Saturday. (Yes, it really did.) Luckily, there was no rerun of any alien-bursting-out-of-the-stomach scene. Always a bonus. So,...

Posted by: Ashley Morrison
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Leaders

Mind your language. Why Spotify has nothing to fear from the ASA.

I've written before on the clumsiness and general lack of bite of the ASA (Advertising Standards Authority) and this week sees them back in action, in hot pursuit of Spotify. It seems the music streaming site recently threw out an email to selected...

Posted by: Magnus Shaw
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Leaders

The heads up. Why Facebook has lifted its ban on decapitation videos.

In my late teens, a video was doing the rounds. It was called 'Faces Of Death' and I don't think it was an official release - more a much-copied bootleg. Essentially it was a compilation of clips showing people meeting their deaths in accidents. A...

Posted by: Magnus Shaw
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Leaders

Not 4U? How seventeen people put Channel 4 in OFCOM's bad books.

Channel 4 is in trouble with Ofcom. Not for a programme or an advertisement, but the juxtaposition of the two. The broadcasting regulator says the station broke their code on 26th December 2012 when they ran a commercial which gave the impression it...

Posted by: Magnus Shaw

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