Displaying 73 - 108 of 449 results
Matt Woods, CEO and founder of influencer marketing agency AFK Digital explains the power, potential and reach of influencer marketing on Twitch. Twitch is known as a live-streaming platform for gamers, however its growth over the last number of...
Posted by: Creativepool Editorial
Mimicking nature in man-made product designs has led to some of the greatest and most enduring inventions or products that exist today. In the modern era especially, designers are open to ways they can work together with our environment- rather than...
Posted by: Matter Of Form
Two years ago, this forecast of upcoming events became irrelevant, almost overnight. Since then, we have adapted - and now, rejuvenation is on the rise. Comparatively, we may go less often, stay closer to home, and spend more time phoning it in...
Posted by: The Darnell Works Agency
Some 28% of consumers stop purchasing certain brands or products for ethical or sustainability-related concerns. To help that sink in, it’s nearly 1 in 3 consumers, and definitely more than a quarter. These findings by Deloitte shook the agency...
Posted by: Creativepool Editorial
Earth Day 2022 is this week, and as we all slowly return to the usual routine of our normal lives, it's undeniable we have been forever changed by a global pandemic to think about the world on a much larger scale. Talk to any creative professional...
Posted by: Creativepool Editorial
Virtue signalling is by no means a 21st century invention. For decades people have been popping their heads up above the pulpit to loudly add their voices to the genius of the crowd to make themselves look good. It’s good PR, frankly. But we...
Posted by: Benjamin Hiorns
The latest saucy campaign for Heinz pokes fun at the brand for launching a new range of pasta sauces in the UK, 150 years after they first entered the market. The campaign, devised by Wunderman Thompson Spain, launched with a full-page ad in The...
Posted by: Creativepool Editorial
The marketing industry is always evolving and, as a result, the average consumer expects more and more each year. Every day, a new idea is put through its paces to entice customers and encourage them to make a purchase. The brands that refuse to...
Posted by: Creativepool Editorial
It’s been almost a week now since Vladimir Putin did the unthinkable and plunged Ukraine into a war they didn’t ask for in a move that still feels like the megalomaniacal equivalent of throwing your toys out of the pram. It’s dark...
Posted by: Benjamin Hiorns
In this week’s #GettingTo Know we catch up with Scott Lakso, Executive Producer at the New York-based creative branding agency loyalkaspar. Scott is an eccentric and dynamic creative who sees his role as “cumulative rather than...
Posted by: Creativepool Editorial
Playing the long game is a concept that might be unfamiliar to ‘old-school’ marketers that were more bothered about getting results ASAP than building a long-lasting brand. But the consumers of 2022 have longer memories than their...
Posted by: Benjamin Hiorns
Corona hasn’t had the best couple of years when it comes to branding thanks to a certain virus. However, a new campaign, launched in time for Valentine’s Day 2022, could go some way towards repairing its status as a premium refreshing...
Posted by: Creativepool Editorial
In February 2020, digital design and technology agency Studio 24 was awarded the contract to redesign the website of the World Wide Web Consortium (W3C). For those unaware, this is the prestigious, international organisation founded by the inventor...
Posted by: Creativepool Editorial
There are lots of reasons to go freelance. You get to “be your own boss” and carve your own path in the world. Take days off whenever you feel like it and cherrypick your clients as and when it suits you. And you don’t have to...
Posted by: Benjamin Hiorns
In the last century, we've gone from telling stories using shadows, to the magic lantern projection, to full-colour motion pictures in perfect clarity. Today, we're able to film the same scene repeatedly without the worry of unpredictable weather...
Posted by: Creativepool Editorial
Louis Armstrong's What a Wonderful World is a recurring tune in creative work around the globe, and for good reason. It carries enormous poetic and symbolic power, which once again is masterfully demonstrated in the campaign by Hell Yeah! and Olio...
Posted by: Creativepool Editorial
WARNING: CONTAINS OFFENSIVE LANGUAGE* *Unless you don’t get offended by words like ‘fuck’. In which case, the warning should read: contains language. “Daddy, when are you going to teach me how to cut with a sharp knife and...
Posted by: Matt Batten
"People want tech to be helpful in their lives, but they see the futuristic tech as something unreachable today." It is with such simplicity that the team at PunchBBDO describes the premise and the idea behind their campaign for Ford Turkey, named...
Posted by: Creativepool Editorial
The easiest way to impress the Gaviscon brand? Show that you can 'get' them and what they do. For years positioned as leaders in the UK health sector, Gaviscon still has plenty of opportunities to pursue more growth and it won't be afraid of doing so...
Posted by: Creativepool Editorial
There’s been an ever increasing sense of unease around the industry in the past few weeks, as a number of retailers announced that supplies have been slow to come, and there is a labour and stock shortage in the UK expected to last until...
Posted by: Antonino Lupo
The Annual 2021 winners have been revealed over summer, with some of the most exciting companies in the history of Creativepool. Who are these amazing teams and why do they represent the best of the best in the realm of creativity? Delightfully...
Posted by: Creativepool Editorial
Giacomo Leopardi was an Italian philosopher, poet, writer and philologist from the early Nineteenth Century. His poetry is as evocative as it is tangible, imbued with the pessimism and existential dread of its author. Leopardi is one of the most...
Posted by: Antonino Lupo
When just starting out, it’s normal for most freelancers to jump from one project to another. At this early stage of your freelance business, your retainers are few and far in between - if any - and your earnings are just as inconsistent. Often...
Posted by: Antonino Lupo
Traditionally, the Army has been mostly regarded as an environment where only men could find their place. Yet, there's an argument that the very nature of the Army makes everything equal; based on that, there's no reason why women shouldn't feel like...
Posted by: Creativepool Editorial
In the UK, mental health problems affect approximately 25% of the population every year. That is nearly 17 million people every single year. If it is true that advertising can be a driver for positive change, like all things creativity, it is our...
Posted by: Antonino Lupo
The Annual 2021 winners have been announced, and not without a few pleasant surprises. One of them was the introduction of a Grand Prix, a project which was able to secure a perfect score (10/10) out of all the judges on the Advertising: TV...
Posted by: Creativepool Editorial
Whiskas has always been a popular brand for cat owners and lovers. In an attempt to cement its reputation as the brand that truly understand cats, Whiskas turned to AMV BBDO to design a new, purrrfectly unique spot with the iconic Whiskas cat as the...
Posted by: Creativepool Editorial
Illustrator Dima Kashtalyan is a believer in the beauty of uniqueness and the power of making a difference through art. Having started out his career as a graffiti and mural artist, Dima's style is beautifully detailed and evocative, just as you...
Posted by: Creativepool Editorial
Did you know that, whether your next client’s business is relevant to gamers or not, it doesn’t really matter anymore? Surely if you want to create a fully-fledged integrated campaign to target a gaming audience, you should probably...
Posted by: Antonino Lupo
As technology progresses, the push for immersion and for a blended reality with our everyday screens is what will define most of the future trends in the advertising industry (and beyond). It started with VR and AR; now it's moving onto...
Posted by: Creativepool Editorial
Never have we found so many extraordinary offerings to showcase in a Global Creative Calendar edition. Wherever you are, you will recognize many of the social engagements returning to pop culture's center stage. Historically, we have hit the road to...
Posted by: The Darnell Works Agency
Some creative professionals enjoy chaos - they embrace it, in fact. Quite proudly, this is what Freelance 3D Artist BrokenDoodle admits about their own style and creative process. BrokenDoodle is "a bit of a gearhead" and clearly excited about...
Posted by: Creativepool Editorial
Henry Ford believed that “failure is simply the opportunity to begin again, this time more intelligently.” Yes, that Henry Ford. The man we all know from history for being incredibly successful in the car business had actually failed...
Posted by: Antonino Lupo
To date, discussions about the ‘cookieless future’ have mostly looked at the issue from a technology and data perspective. The decision by the world’s major web browsers to no longer support third-party cookies - including...
Posted by: Dentsu Creative UK
You are having a stroll on the main high street, on your way to your favourite park in town. A few steps away from the main gates, you see a man running towards you. He looks scared. Click here to dodge him. Click here to stop him. You dodge the...
Posted by: Antonino Lupo
With the consumer world increasingly moving online, brands are being faced with the challenge of developing top-notch platforms to replace otherwise clunky and dated experiences. Long gone are the days of stiff, counter-intuitive and painful User...
Posted by: Antonino Lupo