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Inspiration

Brand Case Studies: Fritz-Kola

How do you take on two of the world’s biggest corporations and win? Well you start by saying "it can be done better". At least, that’s what Mirco Wolf and Lorenz Hampl told each other as they sat in their kitchen one day, eating a frozen...

Posted by: Kate Lewin
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Leaders

Global tech game changers confirmed to headline @ Business Rocks 2016!

The hub for tech innovators to congregate and shakeup the European Startup scene… Business Rocks, taking place 21 – 22 April 2016, Manchester Central, UK, today announced its inspiring, thought provoking keynote speaker line up at the UK’s...

Posted by: Business Rocks
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Leaders

Shaping the Landscape: Technology Trends in 2016

In a supplemental piece to my weekly tech roundup from yesterday, I'll be looking forward and examining the trends that look set to take the tech world by storm this year. In many ways, whilst it was a fine year indeed, 2015 didn’t see many...

Posted by: Benjamin Hiorns
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Leaders

The Latest Highlights and Trends in Tech

First off the bat, let me take this opportunity to wish all my fellow Creativepoolers a happy and prosperous new year! 2015 was certainly an exciting one in the tech world, but with a 2016 looking to herald the dawn of mainstream virtual reality, the...

Posted by: Benjamin Hiorns
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Leaders

The Top Technology Stories of 2015

January: Google lets users design their own phones Internet kingpins Google unveiled a new prototype this year for their modular smartphone, which will allow users to swap out components and essentially design their own phones. The phone will work...

Posted by: Creativepool Editorial
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Get the chance to be crowned the Best of 2015

2015 has been fierce. Creativity has been challenged by new realities, new mediums, new conversations, and a new Internet of Things. If you're an individual or agency that has your finger on this pulse then we would like to recognise you as...

Posted by: Creativepool
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Leaders

Top 10 Hires of the Week

The Mars Agency The Mars Agency has begun its 2016 fiscal year with the promotion of Darren Keen from Managing Director, Europe to Chief Executive Officer, Europe. For 43 years the agency has operated under one Global CEO, and the addition of CEO,...

Posted by: Creativepool Editorial
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Leaders

Be Original This Christmas: Mixing it up with MassiveMusic and Visualise

Our good friends at MassiveMusic have created a rather unique online activation that brings a liberal dose of festive cheer to pretty much any song imaginable (as long as it's available on YouTube). The musical agency's Amsterdam office has launched...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Frequency540 Independent digital marketing agency Frequency540 (FQ540) has hired award-winning creative talent Suzanne Michaels to oversee its creative department. Michaels will be responsible for driving the creative vision for all of...

Posted by: Creativepool Editorial
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Leaders

Dot One converts DNA into graphic prints and textiles

Iona Inglesby has launched a company that converts DNA data into unique graphic prints and patterned textiles. Inglesby's Dot One takes its name from the 0.1% of each person's DNA that differs from that of other human beings. Apparently we share 50%...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Taylor James Taylor James has announced the addition of Jason Guerrero as Creative Director, Marie De Leon as Head of Production, and Jacques Tege as Senior Technical Director. All will be based in New York and will report to Taylor James New York...

Posted by: Creativepool Editorial
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Leaders

The latest highlights & trends in Tech

This device will stop hackers at the front door Start-up company Dojo Labs has created a connected device designed to scan your home and protect against malware, viruses and cyber attacks. The US-based team of security experts and hackers felt that...

Posted by: Creativepool Editorial
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Leaders

Technology, Great Minds and The Natural History Museum

The Director of London's Natural History Museum, Sir Michael Dixon, has spoken out about the importance of the impact technology can have on visitor experience. Speaking in the museum's Darwin Centre as a part of London School of Business and...

Posted by: Magnus Shaw
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Leaders

JWT Brazil and Coca-Cola build a bridge for Santa Claus

Despite being something of a notorious scrooge amongst my friends and family, I'm still a sucker for a well executed Christmas campaign, and when it comes to well executed Christmas campaigns, Coca-Cola might very well be the kings. Indeed, it's...

Posted by: Benjamin Hiorns
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Leaders

The Latest Highlights & Trends in Tech

B29 and the Royal James Bond garage Ever wanted to be James Bond, only without the espionage, fist fights and gun play? Well then you better either be a very handsome, established british actor (or actress?) in their late 30's, or be a member of the...

Posted by: Benjamin Hiorns
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Leaders

Tune in to the 360 Live Stream for BIMA's Digital Day

We've partnered with Streaming Tank, our live streaming partners and BIMA to make this year's Digital Day on 17th November extra special. Not only will Ogilvy's Group UK Vice Chairman, Rory Sutherland, kick off Digital Day with one of his legendary...

Posted by: Visualise
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Inspiration

Tech, mindfulness and creativity

In a culture which increasingly focuses on pushing forwards and always being connected; mindfulness is big news. Unless you’ve been living in cave for the last couple of years (and not because you were on a zen retreat), it’s been...

Posted by: Kate Lewin
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Leaders

Top 5 Ads of the Week: Christmas Special

It's that time of year again when brands start milking our emotional connection to Christmas, so here I'll be looking at a few of the more interesting Christmas-themed ads to debut in recent weeks. I won't be featuring the annual John Lewis spot from...

Posted by: Benjamin Hiorns
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Leaders

Royal Mail gets biblical this Christmas

Winter's silver lining is dawning on us once again, and brands are wasting no time getting in on the action, not least Royal Mail, who are arguably as vital a part of the UK Christmas season as lukewarm mulled wine and tangled lights. Every November...

Posted by: Creativepool Editorial
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Leaders

Lord Alan Sugar at FOM15 On Advertising

Though he might be more famous as an icy television personality these days thanks to his annual appearance on BBC One's The Apprentice as a stereotypical curmudgeon doling out advice to an increasingly infuriating batch of guileless narcissists...

Posted by: Creativepool Editorial
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Leaders

Berlin Dispatch: Ciclope International Festival of Craft

For the last two years Berlin has been the home of CICLOPE Festival, the only international event fully dedicated to the craft of moving image. Since moving to the heart of Berlin’s über cool Mitte district in 2012, it has become THE place...

Posted by: Kate Lewin
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Leaders

The Latest Highlights & Trends in Tech

The first VR musical instrument is backed by Abbey Road A virtual reality musical instrument has been developed that can potentially mimic thousands of instruments through a unique (and really rather clever) 3D sensor. The design of the boldly named...

Posted by: Creativepool Editorial
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Leaders

Boys & Girls launch an anti-bullying wristband

Amidst the high-octane networking and big deal making at the Dublin Web Summit 2015, some of the youngest tech entrepreneurs at the event (five, 11 year olds; Katelyn, Chloe, Ben, Nadine and Daniel) from St. Audoen’s School, in the heart of The...

Posted by: Creativepool Editorial
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Leaders

WPP adds the Essence of digital advertising to its roster

As has been strongly rumoured, it’s been confirmed this week that WPP is buying a majority stake in Essence Digital, described by the company themselves as a leading global digital agency and the world’s biggest independent buyer of...

Posted by: Creativepool Editorial
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Leaders

The Latest Highlights & Trends in Tech

Computing goes horizontal Altwork, a US design company, is set to release an adaptable office chair that lets users sit, stand or lie down while using their computers. The concept is aimed at high-intensity users, meaning people who spend at least...

Posted by: Creativepool Editorial
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Leaders

Crossing Borders: How business stumbled over design

We live in the age of design. We've seen Accenture buy design firm Fjord, making the international consulting firm the latest member of the club of multifaceted companies that are integrating studios. Accenture isn't doing its design savvy moves...

Posted by: Harry Elonen
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Leaders

Our top Halloween highlights for branded content

Halloween is big business in ad land, more so now than ever before, so every brand and agency under the sun is taking advantage of the seasonal madness by bringing a (temporary) spooky edge to their creative advertising work. Here I'll be examining a...

Posted by: Benjamin Hiorns
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Leaders

How companies convey reliability through their online presence

One of the key things that customers or clients search for in companies is that they can be relied on. Whether this is to provide them with food products, a new mortgage or simply to ensure that they deliver on their promises it is important that...

Posted by: Creativepool Editorial
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Leaders

London's first Food Tech Hackathon with Jamie Oliver

Hackathons traditionally conjure up images of (male) tech brains surrounded by empty pizza boxes, beer cans, caffeine and questionable personal hygiene choices. But last weekend, London’s first ever Food Tech Hackathon blew the cobwebs out of this...

Posted by: Kate Lewin
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Leaders

Retargeting Demystified: Get out of my face(book)!

Contrary to what Google thinks, I am not interested in dating Christians. No offence to Christians, of course - just that I’m married. So I’m getting a little annoyed that when I log on to various websites, I get more or less harangued...

Posted by: Ashley Morrison
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Leaders

Method designs head-mounted display for surgeons

With all the technological advancements being thrust upon the world of entertainment, it's only natural (and fair) that these advancements are also being used to benefit us in ways beyond keeping ourselves occupied in the hours between sleep and...

Posted by: Benjamin Hiorns
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Leaders

The Latest Highlights & Trends in Tech

The burglar alarm finally steps into the smartphone age Dan Conlon, the founder of the tech firm that bears his name, have created a new home alarm overhauled for the internet age. Next year the Cocoon by Conlon will be launched for £299. A...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Leo Burnett India Leo Burnett India has appointed Sachin Das Burma as Group Executive Creative Director at its Delhi office. Sachin comes to the team having built his credentials across several marquee brands. Sachin joins from Draft FCB Ulka where...

Posted by: Creativepool Editorial
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Industry

DeepDive: Wielding Innovation

Creativepool’s inaugural DEEPDIVE event saw Michael Tomes assembling together industry leaders to delve into the issues surrounding the sometimes precarious balance of creativity, technology and innovation within the world of...

Posted by: Creativepool

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