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Features

Creating Sustainable Brands: a Feature with Friends of the Earth

We’ve all witnessed the push to sustainability in the past decade. What were once talks in the realm of the ‘nice to have’ or some barely formed concerns about the health of our planet have now transformed into sheer fear for some...

Posted by: Antonino Lupo
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Inspiration

The Colour Trends you'll see everywhere in 2021

Here’s to a colourful year. The year of health panic is hopefully about to end, but it's quite possible that 2021 will still have room for the creative world to reflect on lockdown experiences. If you thought 2020 was quite chaotic in terms of...

Posted by: Antonino Lupo
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Inspiration

Best animations of 2020

The top 7 animated campaigns this year. If anything, 2020 has been a wonderful year for animation. With all of us stuck at home for most of the year, animators have had quite some more time on their hands and this was not a weak year for the craft...

Posted by: Antonino Lupo
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Inspiration

The beastly creative passion of Steve Sellick

It comes from Stephen Sellick's own fingertips that he is as passionate and fired up as he's ever been. Having started out as a freelance illustrator, Steve has now been in the industry for over 25 years, and he's seen plenty of changes in his own...

Posted by: Creativepool Editorial
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Inspiration

Creativity and Adaptation in Mihaly Sipos

Is there a magic formula to remain inspired and motivated? Every once in a while you do get that random bunch of online gurus trying to sell you the ULTIMATE SOLUTION TO REMAIN ENDLESSLY INSPIRED™, but creativity simply doesn't work that way....

Posted by: Creativepool Editorial
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Features

LGBTQ+ representation deserves more than a yearly nudge

Stonewall’s legacy lives on today. Peaceful marches of Gay Pride movements all around the world, from Europe to the US and beyond, echo the days of riots and violence which erupted at the dawn of the Seventies. The LGBTQ+ community has come a...

Posted by: Antonino Lupo
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How brands can find meaning from tougher times

When Boris referred to our current situation as ‘the biggest peacetime challenge’ it instantly made me wonder what brands did to ‘do their bit’ during World War II and other less peaceful economic times. While tastes and...

Posted by: James Thomlinson
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Features

Asterix and Obelix: the magic potion behind Albert Uderzo's success

Creative success is often about chasing dreams, determination, and just the right amount of luck. It is also about teaming up with people in line with your creative vibe; and sometimes, in the case of Asterix and Obelix co-creators Albert Uderzo and...

Posted by: Antonino Lupo
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Industry

Creativepool Annual Spotlight: Mother make us laugh and cry

Having begun life almost 30 years ago with just three incredibly creative individuals sat around a table, Mother has blossomed in the last few decades into one of the most beloved agencies not only in London but the creative world at large. Mother...

Posted by: Creativepool Editorial
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Inspiration

Member Spotlight: The bigger picture with Charis Tsevis

Charis Tsevis’ personality is as complex as his art. Having grown up in Athens, he’s developed a passion and appreciation for different cultures which has influenced the way he works. “I’m a dedicated scholar of gestalt...

Posted by: Creativepool Editorial
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Inspiration

Get to know the 12 brand archetypes

Think about your favourite stories. Did you ever notice that the characters within them fall into broad categories? The hard-drinking detective fuelled by cheap liquor... The femme fatale who always has a perfect put down to hand... The naïve...

Posted by: Woven Agency
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Industry

Creativepool Annual 2019 winners announced

The winners of the Creativepool Annual 2019 were announced last night at a celebratory event held at East London’s Banking Hall. Global industry figures and key members of the Creativepool network gathered at the exclusive venue to toast the...

Posted by: Creativepool
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Leaders

Greenpeace faces up to Nestlé's #PlasticMonster

Environmental group Greenpeace has revived its call for mega corporations to stop polluting the planet with single-use plastic by launching a new video aimed at food and drink brand Nestlé. In the social spot, Nestlé’s 'chief...

Posted by: Creativepool Editorial
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Inspiration

Why brands are striking a chord with emotive campaigns this Christmas

This November - just like every November in recent years - the nation waited in anticipation for their favourite Christmas ad to officially usher in the beginning of the festive season. Below, Greg Clark, MD of Sheffield-based creative agency,...

Posted by: Über Agency
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Industry

'Nothing Beats a Londoner' redefined social media at Cannes Lions

USUALLY when you try something for the first time, there’s a blueprint to work from; a past precedent, background or experience to guide you along the way. We the jury of the inaugural Social & Influence category at Cannes Lions had no such...

Posted by: Lorette Nettar
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Leaders

Super Bowl Ads 2018

Whilst traditional TV advertising has long been superseded by digital as the most relevant and important medium for marketers and agencies alike, adland always resets itself for one night in February. One night where ad spend is at an annual high and...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Cookies & Partners - Greenpeace Cookies & Partners has won the pitch for Greenpeace - the most important independent environmental organisation - to create their Christmas communication campaign to recruit new regular donors. The central message is...

Posted by: Creativepool Editorial
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Leaders

UK banning sale of petrol and diesel cars in 2040

The UK is looking set to join France in banning the sale of all diesel and petrol vehicles from 2040. The ban forms part of the UK Plan for Tackling Roadside Nitrogen Dioxide Concentrations, the government's £3 billion vision for improving the...

Posted by: Creativepool Editorial
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Leaders

Spongebob Squarepants turns eco activist in new Greenpeace campaign

Don’t Panic Partners has created a new campaign for Greenpeace, in the wake of consortium of oil companies including BP and Total being weeks away from getting permission to drill for oil close to the barely explored Amazon Reef. SpongeBob...

Posted by: Creativepool Editorial
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Inspiration

Creativepool City Guides: Kiev

As a result of two, bloody revolutions, Russian tensions, and a never-ending series of crises, many of us overlook Kiev as a creative destination. But amongst the bloodshed and upheaval, a peaceful, creative core has emerged at the heart of the...

Posted by: Kate Lewin
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Features

Interviews on AI: Connecting Automation and Intelligence

Alongside my recent pieces, Tech Trends: AI in 2017 and Creative Opinions on AI, I also conducted a series of interviews with some varied and insightful industry figures about their own experiences, hopes, thoughts, feelings and fears regarding the...

Posted by: Benjamin Hiorns
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Leaders

The President Trump Inauguration: Laughing Through the Tears

With Donald J. Trump set to claim the mantle of “World's Most Powerful Man” this afternoon, I thought it was about time to start laughing through the tears. So, instead of pontificating on the dark days ahead when the real estate tycoon,...

Posted by: Benjamin Hiorns
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Leaders

Rise of the Machines: Examining the robotic landscape in 2016

OK I'll level with you, that headline is more than a little clickbaity, as we're still decades away from an actual, potential robotic uprising. The last few years have seen a marked increase, however, in the use of robotics in not only manufacturing,...

Posted by: Benjamin Hiorns
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Leaders

We Believers design edible beer packaging to save marine life

I love beer. I love almost everything about it. I love it's eclectic nature, the community behind it, the fact you can have more than a few without dissolving into a raving loon, and the hoppy, bitter taste that lingers in your mouth just long enough...

Posted by: Benjamin Hiorns
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Leaders

ColensoBBDO fight Cyber Censorship with Amnesty International

Last Saturday (March 12) was World Day Against Cyber Censorship, and in a unique partnership to mark the occasion, Amnesty International and AdBlock combined to deliver 156,789,119 impressions of messages by prominent privacy and free speech...

Posted by: Creativepool Editorial
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Leaders

The Week in Design

Price Philip Designers Prize set to return in 2016 The Prince Philip Designers Prize, which was run by the Design Council from 1959 to 2011, is set to return next year. The annual prize will now be run by the Chartered Society of Designers, which...

Posted by: Benjamin Hiorns

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