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Features

How to hire a great multimedia designer

Whereas graphic designers operate solely with stationary media and animators literally like to keep things moving, multimedia designers need to effectively be masters of both trades. Multimedia designing combines different media formats to send...

Posted by: Creativepool Editorial
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Features

Nostalgia Marketing: The Effectiveness of Relating Your Brand to the Past

Marketing is at its most effective when a brand can make an emotional connection with its audience - and what better way than to connect through the memories of our childhoods. From the slushy machine at the cinema to retro music and our favourite...

Posted by: Creativepool Editorial
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Industry

How to hire a great 3D visualiser

Regardless of what type of business you run, there has never been a greater need for top 3D artists. 3D models and renders are vital to an incredibly wide range of different business areas and without a 3D visualiser to lay the foundations for the...

Posted by: Creativepool Editorial
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Workshop

How to hire a great UX designer

Making our products and services as easy and natural to use as possible is often easier said than done. In many cases there are hundreds of moving parts and wheels within wheels to negotiate and condense into a cohesive and organic user experience....

Posted by: Creativepool Editorial
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Workshop

How to hire a great web designer

Creating a website is a big deal - it’s putting a piece of yourself or your business online, in the hope of growing your audience. We all want to be sure that our sites create the best first impression possible - especially since data has shown...

Posted by: Creativepool Editorial
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Workshop

Why all the best brands are barrier-free | #YearInReview

Accessibility is often the lens through which people consider inclusive design. But the best brands understand that inclusive design is a much broader concept that embraces how they can connect as many people as possible through innovation. Of...

Posted by: Creativepool Editorial
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Workshop

How to hire a great packaging designer

When browsing the shelves at a local supermarket, what’s the first thing you generally notice about a product? Maybe the colourful box it comes in or the informative plastic wrapping? The right packaging can boost any product’s appeal and...

Posted by: Benjamin Hiorns
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Inspiration

How to Turn Rejection into Opportunity in the Creative Industry

Image by upklyak on Freepik Walt Disney relocated to Los Angeles in the early 1920s to try his hand at acting after his first cartoon venture failed. Walt also failed in this endeavour, but he did produce Oswald the Lucky Rabbit, in what would...

Posted by: YDJ Media
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Leaders

The fusion fashion of designer Kelly Oozageer | #MemberSpotlight

Born and raised in Croydon, Kelly Oozageer is a graduate of the London College of Fashion that founded her own brand while studying and launched after graduating. Today, Cassine is a thriving fashion label that has been featured in exhibitions, shows...

Posted by: Creativepool Editorial
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Workshop

How to hire a great motion graphics designer

The profession of motion graphics design is relatively new on the design front. Technology-enabled design professions are growing. And there are so many different types of designers out there, it’s tricky to keep them all straight! There are...

Posted by: Creativepool Editorial
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Leaders

Exploring the inspiring world of Jaeyou Chung | #GettingToKnow

Jaeyou Chung, Associate Designer at COLLINS, is a multidisciplinary designer who gained experience interning for brand design agency Otherward before becoming a graphic designer for brand experience marketing and design partner Plus X. Now at...

Posted by: Creativepool Editorial
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Workshop

How much should I charge as a freelance branding designer?

In a rapidly competitive environment, every brand looks to set themselves apart. They want to create an unmistakable image to achieve the highest possible brand recognition among consumers. A branding designer or brand manager is responsible not...

Posted by: Creativepool Editorial
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Workshop

How to hire a great content manager

Content is king. This is an adage we’re probably all sick of by now, but it still rings true in many ways. What is the internet without content, after all? This is why content managers remain one of the most important individuals for many...

Posted by: Creativepool Editorial
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Industry

Why cloud-based tech will help SMEs prepare for a recession

As the United Kingdom enters a recession, SMEs need to look into putting systems into place that get them through the recession. Damian Hanson, Co-Founder & Director of CircleLoop, a business focused on communication systems, explores why cloud-based...

Posted by: Creativepool Editorial
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Workshop

How much should I charge as a freelance copy editor?

“To write is human, to edit is divine.” These are the words of Stephen King, arguably one of the most successful novelists of all time and he certainly has a point. The best copy editors, after all, exist to sharpen the edges, make sense...

Posted by: Creativepool Editorial
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Features

4 top tips for a successful creative job interview

Most people think they have interview preparation perfected, but you’d be surprised by how many people overlook basic elements, and some simple improvements, which can be key to your success. We’ve gathered the top 4 tips to make your...

Posted by: Hanover
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Leaders

From oppressed immigrant to streaming CEO - #GettingToKnow Dan Goman

Dan Goman is the founder and CEO of Ateliere Creative Technologies, a pioneering technological force that’s transforming the post-production and OTT industries with ground-breaking innovations, from digital supply chain solutions to unique,...

Posted by: Creativepool Editorial
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Features

WHEN IDEAS KILL

The average brand spends millions of dollars on marketing every year. For the big global brands, it's billions. "Half my advertising spend is wasted; the trouble is, I don't know which half" - US retail magnate John Wanamaker (1838-1922). These...

Posted by: Matt Batten
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Features

Luxury that lasts: Six tenets for timelessness

From business models to branding, ideas of luxury are shifting rapidly. Keeping up with tech, anticipating sector developments and being part of cultural conversations are only a handful of essentials for luxury brands who wish to sustain the...

Posted by: Matter Of Form
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Industry

Annual 2022 FAQ: The Top 10 “Most” Asked Questions, Answered!

Annual 2022 final deadline is on the 26th May 2022. To help you get your final submissions in order we have collected the 10 'Most' Asked Questions about The Annual below. 1. How do I submit my work? It all starts on your Creativepool profile....

Posted by: Creativepool
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Features

The Green Claims Code in a nutshell | #SustainabilityMonth

Some 28% of consumers stop purchasing certain brands or products for ethical or sustainability-related concerns. To help that sink in, it’s nearly 1 in 3 consumers, and definitely more than a quarter. These findings by Deloitte shook the agency...

Posted by: Creativepool Editorial
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Workshop

5 smart ways to use social media to grow your business in 2022

The role of social media in marketing is usually underestimated only by those who have never dealt regularly with blogs or business pages. Simply put, if you are the owner of any new commercial organisation or you do anything that can generate...

Posted by: Creativepool Partner
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Inspiration

Next generation marketing: how to play in the Metaverse

A new digital era is on the horizon as the metaverse evolves from sci-fi concept into reality. While online channels have been the driving force of connectivity between businesses and consumers over the past couple of years, many are now...

Posted by: Creativepool Editorial
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Inspiration

What is slow marketing and why is it fast becoming such a big deal?

Playing the long game is a concept that might be unfamiliar to ‘old-school’ marketers that were more bothered about getting results ASAP than building a long-lasting brand. But the consumers of 2022 have longer memories than their...

Posted by: Benjamin Hiorns

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