Leaders
The new Zara logo incited a mixed response from consumers as to its aesthetic appeal, with many fans demanding the brand revert back to its previous design.
But a closer look at the new logo suggests the brand is more in touch with its audience than...
Posted by: Creativepool Editorial
Despite the relative maturity of the concept of smart cities - a term for which definitions have existed for around 10 years - new research has revealed that only 23% of people have heard of them.
Posterscope’s OOH consumer survey the Smart in...
Posted by: Posterscope
Leaders
The solar powered cheese that could help power Africa and stop child labour
Solar power company YOLK has created a collection of products disguised as cheese in a bid to stop child labour by raising funds for children in east Africa. Featuring a...
Posted by: Creativepool Editorial
Leaders
Chermayeff & Geismar & Haviv - US Open
The US Open has rebranded to coincide with the tennis competition’s 50th anniversary, revealing a new logo by Chermayeff & Geismar & Haviv. One of the four Grand Slam tennis events that take place...
Posted by: Creativepool Editorial
Leaders
Flippy the robotic burger flipper takes first shift
A robot named Flippy is now flipping burgers in the kitchen of a California fast food restaurant called CaliBurger. Flippy uses thermal imaging, as well as 3D and camera vision to sense when to...
Posted by: Creativepool Editorial
Leaders
Elon Musk gets Hyperloop permit and tracks the Starman's space cruise
Tech pioneer Elon Musk has received written approval for some preliminary Hyperloop site preparation and excavation work in Washington DC. This means that a Boring Company-built...
Posted by: Creativepool Editorial
Leaders
Noise13 - Dovana
All woman-led San Francisco agency Noise13 has unveiled a cute, playful identity for Dovana, a “sophisticated” range of cannabis-infused caramel. The agency was approached by the “mom and pop duo,” who...
Posted by: Creativepool Editorial
Leaders
BBH London - Absolut
Blush easily? Absolut employees bare all to show it really is “the Vodka with Nothing to Hide” Absolut’s new film leads the way for transparency in the most revealing way possible. From each seed to every...
Posted by: Creativepool Editorial
Leaders
Kenyon Weston - The Coca-Cola Company (Diet Coke)
Diet Coke has been rebranded and given a bold new can design, which follows the drink suffering a drop in sales in the last year. The new look comes alongside a host of new flavours, which The...
Posted by: Creativepool Editorial
Leaders
krow Communications - Sky Vegas
Sky Vegas, the online casino, has appointed krow communications to handle its advertising account. krow won the business following a competitive pitch process that also involved BJL, Fallon, and iris. The previous...
Posted by: Creativepool Editorial
Leaders
Uber and NASA to launch flying taxis in LA by 2020
Uber has partnered with NASA to develop an on-demand electric aircraft taxi service, which is scheduled to begin flights in Los Angeles in three years time. Speaking at a Web Summit in Lisbon last...
Posted by: Creativepool Editorial