Displaying 37 - 72 of 377 results
As the year starts to wind down and we take stock of what we achieved (or didn’t achieve) over the last 12 months, it’s only natural to start asking what we’d have done differently if we could do it all over again. Well, thankfully...
Posted by: Benjamin Hiorns
We’ve already looked back at the year that was 2023 and what a year it was. But what kind of magazine would we be if we didn’t also cast our sights on the next 12 months? Of course, there are a few trends you can expect to see pop up...
Posted by: Benjamin Hiorns
Haleon and The Wild by Jungle have launched the new VoltarolNaturals gel with ‘Release the Tension’, a campaign encouraging people to own those awkward situations where the discomfort of post-workout discomfort clashes with social tension...
Posted by: Creativepool Editorial
2023 has been a lot of things. It’s been a year that saw great divisions widen and a year that seemed to almost revel in chaos, but it was also a year in which creativity continued to shine, even as it stood on the precipice of potential...
Posted by: Benjamin Hiorns
It’s one of those ideas that you’re amazed nobody had before. Will Scougal, however, was the one to finally give it wings as the Founder and MD at Make My Day. The idea in question was using augmented reality to bring brands into...
Posted by: Creativepool Editorial
The symbiotic relationship between celebrities and brands is a time-honoured tradition that’s been going back hundreds of years. Indeed, as far back as the late 19th century, West End stage actress Lillie Langtry made a name for herself as the...
Posted by: Benjamin Hiorns
England and Chelsea footballer, Raheem Sterling, and industry icon and music video director, Carly Cussen, recently launched their own creative production agency - Playmaker Films. Sterling and Cussen have a track record of working together to...
Posted by: Creativepool Editorial
“Roko’s Basilisk” is a popular thought experiment. It proposes a hypothetical situation in which an all-knowing, all-powerful. An evil artificial intelligence comes into power in the future. It may want to destroy every human who...
Posted by: Think Design Manchester Ltd
This week, we caught up with Mark Baxter, Founder at Baggi, to discuss his young agency’s beginnings and optimistic future. How was your company born and where are you based? BAGGI were born in the middle of lockdown. It felt like the right...
Posted by: Creativepool Editorial
How did you get into the industry? I had watched Ready Player One and adored the movie. That got me looking into VFX, which then subsequently got me into studying Game Art Animation. After finishing my degree, I did a short term contract working on...
Posted by: Creativepool Editorial
At almost 15 minutes, The Call - a new work for the charity Switchboard LGBT+ - is not to your typical advert. It's a carefully balanced short that shows the breadth of support the charity offers, while tenderly touching upon the experiences faced by...
Posted by: Creativepool Editorial
TikTok is not a platform many turn to initially when discussing “forces for good” in social media. Even ignore all the shady links to the Chinese Communist Party, it’s a platform that has notoriously spurned on low confidence and...
Posted by: Benjamin Hiorns
Ben Ducker, Executive Creative Director at Journey Further, offers valuable insights for brands seeking to captivate audiences effectively and deliver powerful creative whilst managing tighter budgets and highlights the importance of data-driven...
Posted by: Creativepool Editorial
How did you get into the industry? I seem to have developed an eclectic skillset, and I’ve been switching back and fore between images and words my whole adult life. At 18 I chose words, bailing out of a foundation course in Art and Design for...
Posted by: Creativepool Editorial
Marketing is an ever-changing field, with new strategies and tactics emerging all the time, particularly in the lightspeed years following the pandemic. In today's highly competitive business landscape, traditional marketing techniques are no longer...
Posted by: Benjamin Hiorns
April Fools' Day has always been a day when brands get to flex their creative muscles and conjure up innovative new ways to trick their customers and convert belly laughs into clicks. This year was no exception, with brands across the globe taking to...
Posted by: Benjamin Hiorns
How did you get into the industry? As soon as I could hold a pencil I started drawing on every surface. All my studbook, walls of my parental home, tables… nothing was safe. I never wanted to do anything else. They were therefore happy when I...
Posted by: Creativepool Editorial
Marketing is as susceptible as any discipline to fads and fashions. Whether it’s new buzzwords, calls to action or messaging approaches - or, as we’re currently seeing, brand collaborations. Gucci was one of the first - if not the very...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? The VaynerMedia model is built for the speed of culture so there’s always a lot going on. I wouldn’t say there’s a “typical day” but most days involve...
Posted by: Creativepool Editorial
How you feel about February 14th is going to depend on a few important factors, including your relationship status and general levels of cynicism. For advertisers, however, it represents the second holy grail of the month (the first being The Super...
Posted by: Benjamin Hiorns
Gillian McCurdy, Head of School of Digital Marketing and Narinder Singh, Senior Lecturer in Digital Marketing at Arden University discuss the long-term changes to marketing in the post pandemic world. Here, they outline how the huge jump in digital...
Posted by: Creativepool Editorial
With the Super Bowl less than a week away, System1, the leading ad effectiveness agency, explores what we can expect from the big event this year in terms of the all-important (and increasingly expensive) ad slots. The Super Bowl is TV...
Posted by: Creativepool Editorial
Aiesha Duncan is a designer and recent University graduate currently work as Digital Learning Co-Ordinator at the V&A Dundee Museum. Her experience includes web-development, UI/UX design and video/photography of conceptual work and products for a...
Posted by: Creativepool Editorial
Only a fool would state that they know with absolute certainty what the landscape in adland will look like in six months’ time. We are living through a time of almost unparalleled unpredictability but one overarching and undeniable trend that...
Posted by: Benjamin Hiorns
For this week’s company spotlight, we focus on The Frameworks, an independent design consultancy and frequent Creativepool contributors. We caught up with James Trowman, Partner and General Manager, to discuss the origins, challenges and future...
Posted by: Creativepool Editorial
Sexual wellness brand Durex, launched its decidedly cheeky #FitMatters campaign last year to educate people on the importance of using a correctly fitting condom. The campaign, created by VaynerMedia EMEA, was released after Durex’s own...
Posted by: Creativepool Editorial
Al Gillies is a creative that doesn’t try to pigeonhole himself. Indeed, he describes himself not only as a photographer but as a content manager and even radio presenter. His photography work itself is just as eclectic as his skillset....
Posted by: Creativepool Editorial
Sometimes, the world needs to be seen in two dimensions to underline just how absurd and surprisingly simple everything really is at its core. This is particularly true in today’s perpetual clown world existence. So, this week we thought...
Posted by: Creativepool Editorial
Motion graphics design, also known as just motion design or "MoGraph" if you’re of a certain persuasion, can be considered a major growth area of graphic design. Improvements in technology and software combined with a massive increase in the...
Posted by: Creativepool Editorial
Some of the biggest, most recognisable brands across the world owe their success to the fact that they’ve nailed their global marketing strategy. Brands like Airbnb and Coca-Cola are known for their almost universal messages, whether...
Posted by: Creativepool Editorial
Natasha Kinaru is a Film Director, Screenwriter, Producer and Editor who got her start in oil paintings and drawings before finding her true calling as a director. Today, we discuss how and why she transitioned from the slow and meditative world of...
Posted by: Creativepool Editorial
As the holiday season creeps up on us once more, the country braces itself for another round of Christmas adverts, from the humorous to the heart-wrenching. But which brands have got the festive formula down and have helped cement themselves as...
Posted by: Creativepool Editorial
Virtual production has arrived with a bang. Big name producers - most famously for The Mandalorian - are filming with huge state-of-the-art LED walls as virtual backdrops, instead of going out on location. But you don't have to be Disney to create...
Posted by: We Are Tilt
TV is a huge part of everyday life, with iconic British soaps like Coronation Street and Eastenders still going strong today. Alongside these shows, certain British adverts have made a lasting impression on viewers. We all have memories of particular...
Posted by: Creativepool Editorial
As far as musical equipment goes, Teenage Engineering are very much in a field of their own. Where competitors such as Behringer and Korg aim to cut costs wherever possible and deliver something affordable and practical, TE are all about that...
Posted by: Benjamin Hiorns
“Mental health” has become something of a buzzword in recent years and I honestly have conflicted feelings about it. I’ve struggled with my on mental health throughout my adult life and I know for a fact that most of my friends and...
Posted by: Benjamin Hiorns