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Leaders

BBC headquarters gains new identity

The former iconic BBC headquarters in London's White City are set to be transformed into a mixed-use development, which will comprise a new Soho House club and a hotel, as well as 950 luxury apartments and numerous offices, shops and restaurants. The...

Posted by: Creativepool Editorial
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Leaders

Major managerial shake up at Ogilvy & Mather India

Yesterday, a new management structure was announced for Ogilvy & Mather India, which will be effective from the 1st of March. Amongst other moves, the restructuring will see Kunal Jeswani promoted to CEO and Hufrish Birdy to CFO. According to Ogilvy...

Posted by: Creativepool Editorial
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Inspiration

At last, somebody has created the perfect copywriter's website.

Think back about fifteen years or so, and you'll probably see yourself slowly (very slowly) browsing the internet on your dial-up connection, looking at websites and thinking 'I've gotta get myself one of those'. If you're a designer or art director,...

Posted by: Magnus Shaw
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Leaders

Lean Mean Mob takeover M&C Saatchi

Last year, M&C Saatchi bought the digital agency Lean Mean Fighting Machine for an estimated £10 million as part of an ongoing effort to help establish itself in London. It would appear, however, that the move was actually part of a larger...

Posted by: Creativepool Editorial
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Leaders

Business Roundup

Havas Media Group Atlas, Facebook's ad serving and measurement platform, recently signed a partnership deal with the Havas Media Group, a global deal that will focus heavily on the US and Western Europe. The partnership will see Havas offering Atlas...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

BBDO Abbe Hale joined BBDO this week as global business director across the network's Fonterra accounts. She will be based out of Singapore and will report to Jean-Paul Burge, president of BBDO Southeast Asia and CEO of BBDO Singapore. She joins...

Posted by: Creativepool Editorial
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Leaders

Danny Trejo reveals his feminine side

Mars recently gave Americans a taste of the brand new 30-second Snickers commercial that will be airing during the highly coveted first quarter period of this year's Super Bowl. The spot is a parodic riff on the classic sitcom The Brady Bunch, only...

Posted by: Creativepool Editorial
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Leaders

NatWest and M&C Saatchi play musical chairs

In a new fully integrated campaign from M&C Saatchi, NatWest use the metaphor of the classic party game, musical chairs, to promote the bank's decision to end introductory teaser rates on savings accounts and credit cards. The campaign will run...

Posted by: Creativepool Editorial
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Leaders

Fitness First turn Blue Monday Red

Fitness First is the world's largest privately owned health club group with over 540 clubs worldwide and over 1 million members in 21 countries. In London alone there are over 40 clubs, each stocked with state-of-the art gym equipment, and staffed by...

Posted by: Creativepool Editorial
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Leaders

M&C Saatchi takes Tel Aviv

It was announced recently that the global advertising network M&C Saatchi has expanded its Middle Eastern portfolio by acquiring a majority stake in the Tel Aviv, Israel-based agency, Ben-Natan Golan. The new agency will be called simply “M&C...

Posted by: Creativepool Editorial
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Leaders

The Honey Monster comes of age

The Honey Monster was really starting to show his age when the official Sugar Puffs mascot was benched back in 2010, but it would appear he's due a comeback in his autumn years. Having originally been created by the advertising legend John Webster...

Posted by: Benjamin Hiorns
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Leaders

Top Hires of the Week

Arnold Worldwide Global creative agency Arnold Worldwide announced recently the appointment of Jim Elliott to the new role of global chief creative officer, a role under which he will drive Arnold's creative product across the network from the...

Posted by: Creativepool Editorial
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Leaders

Andy Murray makes his mark

Following in the footsteps of world number 2 tennis star Roger Federer and his ubiquitous “RF”, our very own Andy Murray now has his very own logo, which will no doubt become one of the most popular tattoos at this year's Wimbledon. The...

Posted by: Benjamin Hiorns
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Leaders

Royal Mail step through the looking glass

To celebrate the 150th anniversary of Lewis Carroll's classic children's story, Royal Mail has launched a set of Alice in Wonderland stamps from designer Jason Godfrey (of Godfrey Design fame) and illustrator Grahame Bakersmith. There are ten stamps...

Posted by: Creativepool Editorial
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Leaders

White Lodge collaborate with James Long x River Island at LFW

White Lodge, the award-winning creative direction and production house for the fashion, luxury and lifestyle industries, recently announced that Dutch director Menno Fokma has been added to their growing roster of clients and unveiled the first piece...

Posted by: Creativepool Editorial
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Leaders

BHF and Alphabetical heart a good GIF

The British Heart Foundation (BHF) recently hired the creative graphic design studio Alphabetical to design a new “Self-care” pack to help teenagers manage their heart conditions. The “Transition Pack” is aimed towards 12-19...

Posted by: Creativepool Editorial
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Leaders

Behind the scenes with the latest celebrity cat Malcolm

In its first TV campaign for Young's Seafood since winning the account last Summer, Quiet Storm has hired Shakespeare in Love and Shrek star Rupert Everett to voice a fish-obsessed cat called Malcolm. The multi-million pound campaign hopes to...

Posted by: Creativepool Editorial
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Leaders

Havas Media leads a life of luxury

Havas Media Group recently announced the global launch of it's Italy-based LuxHub, a consulting business specialising in luxury brands. The new global unit is to be headed up by current Havas Media Group Italy CEO, and luxury fashion expert, Isabelle...

Posted by: Creativepool Editorial
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Leaders

Havas acquire award-winning German agency

It was announced recently that The Havas Group has acquired the award-winning German agency, Bird & Schulte Advertising, a leading health and wellness communications agency which offers a full spectrum of services including advertising, digital...

Posted by: Creativepool Editorial
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Leaders

The Black Cab Interviews present Will Awdry

Will Awdry, Creative Director at Big Fish, previously at Ogilvy & Mather, talks with Creativepool founder, Michael Tomes. Find out what a Creative Director does, how important is a good idea and the dark arts of pitching. Along with five other...

Posted by: Creativepool
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Leaders

Could you fit a city in a suitcase?

In a stunning new animated short from Jelly London's A+C Studios for the travel management organisation Key Travel, an entire city comes to life inside a suitcase. The work, which was created with design communications agency Stream, aims to...

Posted by: Creativepool Editorial
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Leaders

David Mitchell & John Hurt save choking babies

In a new film created by BBH, London's St John Ambulance has hired an enviable roll call of comedians and veteran actors to voice characters in an animated short that bears more than a passing resemblance to the classic Disney film, Toy Story. The...

Posted by: Creativepool Editorial
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Leaders

Morrisons unveils Flexible new store format

Supermarket chain Morrisons is testing out a brand new bespoke store format at its branches in Surrey, Gateshead and Milton Keynes. The “Format Flex” design has been created by the M Worldwide retail brand design consultancy, with help...

Posted by: Creativepool Editorial
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Leaders

Adidas re-define the Superstar for 45th birthday

Adidas has kicked off a year-long campaign to promote its Originals line in a big way, with a star-studded spot that aims to challenge the very notion of what it means to be a superstar. The renewed marketing push (one of the largest ever for the...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

TBWA\Chiat\Day New York TBWA\Chiat\Day New York has found its new CEO in the form of Rob Schwartz, who move into the (newly created) position from his previous role as global creative president for TBWA Worldwide. He will take charge of all...

Posted by: Creativepool Editorial
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Leaders

Richmond International take to the seas in style

The Richmond International design consultancy has created the interior designs for the gigantic P&O cruise ship Britannia, marking the first time one consultancy has taken care of every single interior design duty for a cruise ship, from the cabins...

Posted by: Creativepool Editorial
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Leaders

Domino's take a slice out of Hollyoaks

It was announced yesterday that the global pizza chain Domino's will be sponsoring the popular Channel 4 soap Hollyoaks beginning Monday the 21st of January, taking over from the show's current sponsor VO5. The multimillion pound, two-year deal, will...

Posted by: Creativepool Editorial
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Leaders

Behind the scenes with jelly illustrator Mimi Leung

Ever wondered what inspires the jelly talent? What drives them? What a typical day is like? Well here at jelly London we went behind the scenes with illustrator Mimi Leung to find out just how she creates her crazy and colourful work. 1. Tell us how...

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Leaders

When Stop Motion met 3D Printing

Whilst 3D printing technology is a relatively modern concept, stop motion animation has been around for decades. Who would have thought then, that the two would fit together so effortlessly? Of course, when you look at it logistically, it's obvious...

Posted by: Creativepool Editorial
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Leaders

Aston Kutcher dumps pizza for gum

Two and a Half Men star and stoner icon, Ashton Kutcher, appears in a new advertising campaign from CLM BBDO & Energy BBDO for Extra, the UK's most popular brand of chewing gum. The £15 million marketing campaign will run throughout 2015,...

Posted by: Creativepool Editorial
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Leaders

Get royally minted this year

To celebrate the dawning of a new year, the Royal Mint has unveiled three brand new coin designs. The new designs are for the £2 and 50p coins, and commemorate the First and Second World Wars and the signing of the Magna Carta, which took place...

Posted by: Creativepool Editorial
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Leaders

Monday love is contagious at Reed

The UK's largest commercial job board, Reed.co.uk, recently launched its latest advertising campaign, once again based on the character of James Reed, played by comedian and actor, Rufus Jones. The campaign, which officially launched over the weekend...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

WPP WPP has appointed Roberto Quarta to its board (starting in January), and are planning to have him step into the role of chairman next summer. The current chairman of Smith & Nephew and IMI will succeed former US ambassador to the UK Philip...

Posted by: Creativepool Editorial
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Leaders

Business Roundup

Mediacom Confectionary giant Mars awarded its global media planning account to WPP's Mediacom earlier this week after a consolidation review. The company, which has a global annual spending estimated at $1.5 billion, has, until now, been handled by...

Posted by: Creativepool Editorial
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Leaders

Prince Charles introduces us to the future

Yesterday, Nexus Interactive Arts (NIA) unveiled its new “Futureville” interactive installation at the London Science Museum, with none other than the Prince of Wales himself, Prince Charles, on hand to introduce visitors to the new...

Posted by: Creativepool Editorial
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Leaders

GTR rebrands with new “Seamless” identity

Govia Thameslink Railway (GTR), the biggest rail franchise in Britain, recently rolled out a new brand identity by SomeOne to bring the whole company in line with the recently rebranded South Eastern network. The train operating company, which also...

Posted by: Creativepool Editorial

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