Displaying 37 - 72 of 1204 results
MySpace is an astonishing use of new technology, which links people to one another, and allows them to share news, views, photos and comments. It is extraordinarily popular, particularly with younger people, and is growing every day. This makes it...
Posted by: Magnus Shaw
'Solve a problem.' That's what they teach you at advertising school - and it's not a bad lesson. If one can identify, spotlight and fix a problem a consumer is enduring, then you really have a selling point. Really it's the 'What's in it for me?'...
Posted by: Magnus Shaw
I don't know whether it's because I'm a writer, but when I watch a movie, the script and screenplay always take my attention. A great concept with a terrible script can really spoil things; likewise a thumping good screenplay can lift an average...
Posted by: Magnus Shaw
Creativepoolers in the fortunate position of holding down a fulltime staff job will be familiar with the warm glow of the monthly payslip. Sure, you'd probably like the net total to be larger, but at least your earnings show up on a predictable...
Posted by: Magnus Shaw
by Magnus Shaw. If you've always been keen to see the very cornerstone of capitalism; a seething hub of avarice and a perfect mechanism for prising people's hard earned cash from their pockets, Las Vegas is for you. I've just returned from a...
Posted by: Creativepool
I once worked with an Art Director who had just arrived in the UK from a stint at Leo Burnett in Venezuela. As well as alarming tales of armed guards outside his office, he told me this: when pitching, it was usual practice for the agencies involved...
Posted by: Creativepool
In early 2021, millions of ordinary people across the US started buying shares in the declining video game store GameStop - investing tens or even hundreds of thousands of dollars. Their investments were ridiculed by financial experts, but the...
Posted by: Creativepool Editorial
In the rapidly evolving landscape of digital marketing, a new study by Picnic, in collaboration with YouGov, has brought to light a critical aspect often overlooked in advertising strategies: the user experience. This research, encompassing a broad...
Posted by: Benjamin Hiorns
If you’re a creative currently in the midst of an existential crisis; you’re not alone. On paper there should be nothing to worry about. After all, creativity is subjective and reactionary, while AI is objective and purely logical. Never...
Posted by: Benjamin Hiorns
Fintech brand Wise launched its rebrand in partnership with London-based branding agency Ragged Edge earlier this year. The identity is built from the single creative idea: The World’s Money, reflecting Wise’s vision to change the system,...
Posted by: Creativepool Editorial
With a background in art, design and advertising, James Callahan is one of the Owners and Directors of FutureDeluxe; an experimental creative agency driven by visual research, art & technology. Futuredeluxe are based in London and Los Angeles....
Posted by: Creativepool Editorial
All entrepreneurs, more or less local business owners and young startup creators want to understand how to do corporate social media marketing. Because thanks to this combination of ideas, contents, strategies and interactions you can obtain concrete...
Posted by: Si3 Digital
There are lots of reasons to go freelance. You get to “be your own boss” and carve your own path in the world. Take days off whenever you feel like it and cherrypick your clients as and when it suits you. And you don’t have to...
Posted by: Benjamin Hiorns
Virtually every advertiser and marketer working with online campaigns is affected by ad fraud, in one form or another. And yet, most advertisers will think that ad fraud does not affect them at all. There are a number of dangerous misconceptions...
Posted by: Creativepool Editorial
There’s been a whole lot of change within the music industry over the past 10 years it’s almost hard to keep up. With the addition of music streaming services and numerous distribution channels, artists have been able to market themselves...
Posted by: Bopper
How much money do you make as an Art Director in the advertising industry? This video is a simple aggregation of research, mostly made up of that sweet, fun statistical salary data from Glassdoor.com, Salary.com, and Payscale.com. If you're curious,...
Posted by: Kevin Forister
Whether you own a small business just starting out, are a large one looking to cut costs or a freelancer on a budget, there is one common crucial factor in succeeding or going under - and that’s saving on overhead. This can be an...
Posted by:
Transforming a business into a more environmentally sound operation is becoming a prevalent trend across all industries today. Embracing sustainable, renewable energy sources is crucial in helping our planet in the fight against disastrous climate...
Posted by:
We’re spending an extraordinary - and ever-increasing - amount of time playing mobile games. Our smartphones and tablets, packed with addictive apps, entice us to spend on average 3 hours a day playing games - a figure which rocketed 57% from...
Posted by: Pentasia UK
Anyone who has ever said, or even intimated that the London ad scene isn’t competitive should have their illusions shattered by a football tournament due to take place later this afternoon. 26 agencies and 182 players are competing in an...
Posted by: Creativepool Editorial
Virgin Money Giving has released a video targeting next year’s London Marathon runners, which captures (and captions) the extraordinary (and surprisingly diverse) range of strained, but amusing faces runners pull as they approach the finish...
Posted by: Creativepool Editorial
Two hundred posters appeared on the London Underground this week, all of which have been purchased by female entrepreneurs and woman-led start-ups in the UK. It's all part of the “Buy a Poster and Build a Business” campaign, which...
Posted by: Creativepool Editorial
Don’t you just hate it when they take something pure, and put sponsored ads all over it? Not that Instagram is the purest social media platform; it has been co-opted readily by A-List celebrities who just want to rebel against Anna...
Posted by: Jade French
by Magnus Shaw. In this age of fitness fanaticism and dire public transport, it's not unusual to see people arriving at the office on a bicycle. How they find the stamina, I can’t begin to guess, but I don’t think they take the Lance...
Posted by: Creativepool
After 11 year's of running The Annual we've picked up a few key pointers on how to craft a winning awards entry. Below is the Top 10 tips from ourselves, previous judges and winners on how to create the perfect submission. 1. Tell A Story An...
Posted by: Creativepool
Tell us a bit about your role! Is there a “typical” day? As a founder, there is never a typical day. My role has evolved as the business has grown over the past 10 years. I love having variety in my day, but I find most of my time is...
Posted by: Creativepool Editorial
If the recent Willy Wonka spectacle taught us anything it’s that relying too heavily on AI for anything at this point is a fool’s errand. However, while there are significant drawbacks to using too much AI in a creative capacity, when it...
Posted by: Benjamin Hiorns
For over a year now we’ve been waxing lyrical on this site about the creative potential of AI, but we’ve also never shied away from highlighting the potential pitfalls. One of those pitfalls was underlines quite spectacularly this week...
Posted by: Benjamin Hiorns
How did you get into the industry? I was living the dream of being an indie filmmaker in New York-in other words, struggling to pay the rent and eating a lot of iffy cheeseburgers-when a friend hooked me up with a gig at a SoHo ad agency....
Posted by: Creativepool Editorial
Amy Still is Founder & CEO at Whisk. With over 15 years of experience in digital and social-first advertising, she’s witnessed the shift from mass broadcast platforms to niche community-driven spaces, where people seek more authentic and...
Posted by: Creativepool Editorial
The UK’s most trusted savings site has announced the first step in its wider growth strategy for 2024, a new visual identity by Naked Ideas. The bolder look is designed to connect with consumers on a deeper level, putting the brand and the...
Posted by: Creativepool Editorial
In the world of finance, binary options trading has emerged as a popular, albeit controversial, investment method. At its core, binary options trading involves predicting whether an asset's price will rise or fall within a specified time frame....
Posted by: Creativepool Partner
This week, we spoke to Dave Allen, Founder of “independent purpose-driven transformation consultancy, Brandpie. How was your company born and where are you based? Brandpie was conceived in the summer of 2008 and launched in December 2008....
Posted by: Creativepool Editorial
In its latest work for Richard Curtis’ Make My Money Matter Campaign, Lucky Generals helps turn Academy-Award winner Olivia Colman into ‘Oblivia Coalmine’, a latex-wearing, potty-mouthed CEO of a fossil fuel company financed by UK...
Posted by: Creativepool Editorial
Today, we’re talking to Yannick Wahler, CFO of MagnWall, a retail and expo design expert agency with a patented and globally unique technology. How was your company born and where are you based? We are based in Weinstadt, Germany, a beautiful...
Posted by: Creativepool Editorial
For today’s Company Spotlight, we’re talking to Dave Dunlop, Partner and Chief Design Officer at Else, an award-winning strategic design consultancy that helps businesses create innovative and effective products and services. How was...
Posted by: Creativepool Editorial