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Features

The Art of the Production Line at the Barbican

Travel has become a favourite theme of galleries recently. First we saw KK Outlet get cheeky with their Commute Nice, London show, and now the Barbican are mid-way through their show Station To Station: A 30 Day Happening. Having travelled through...

Posted by: Jade French
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Features

10 Tips For Running A Cheaper Creative Business

As Mr. Osborne will never tire of telling us, between now and May 7th, things are looking up. The economy, which at one point was about as healthy as a pigeon in a bus lane, is really picking up. But make no mistake, this is no time to be frivolous...

Posted by: Magnus Shaw
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Social Media

Revenues are up at Twitter - so where now for the social network?

Whenever financial commentators comment on the fiscal possibilities of social media, the focus falls of Facebook. Understandable, I suppose. A fifth of the world's population has an account and the whole platform seems permanently balanced between...

Posted by: Magnus Shaw
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Features

Is the 'New Age' just marketing gone bad?

Spaghetti hoops, luxury cars, whisky, compact discs, bleach - if you can think of it, somebody has advertised it. And that's fair enough. As long as it's legal, any producer of a service or product has the right to attempt to persuade us to buy it;...

Posted by: Magnus Shaw
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Technology

How to make yourself a billionaire with a failing social network.

How about this for a pitch. A new social network - only you pay for this one. For your money, you are guaranteed the opportunity to interact with celebrities, leading business people, sport stars and top technology people. Essentially, you're buying...

Posted by: Magnus Shaw
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News

Well done you! Why the Halifax campaign is so insulting.

Nobody likes being patronised. Even small infants boil with fury when some dough-faced adult leers into their pushchair and makes 'woo-woo' noises at them. Probably. I think being patronised takes us back to school, when we were bound by the...

Posted by: Magnus Shaw
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News

Up In Smoke. Is there any point in 'No Tobacco Day'?

It's 'No Tobacco Day 2014'. Hooray. It is often said there are too many 'days' dedicated to this that and the other. And I think this rather proves the point. Not because the World Health Organisation (who are behind the event) shouldn't have an...

Posted by: Magnus Shaw
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Advice

Where's the glamour? They said there'd be glamour!

As the footer of this column will tell you, I’m a copywriter. And a blogger. I also dabble in journalism and podcasting. These are all quite enjoyable and satisfying things - at least from time-to-time - and I’m pretty lucky to do them...

Posted by: Magnus Shaw
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News

Getting the message. Was WhatsApp really worth $19billion?

'Merry Christmas' - that's how it began. On 3 December 1992, Neil Papworth from Sema Group, used his PC to send this written seasonal greeting to the phone of a Vodaphone executive. By 2010, 6.1 trillion SMS text messages were sent annually. That is...

Posted by: Magnus Shaw
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News

Get happy. Is Arianna talking total Huff?

First, a bit of background. The Huffington Post is an online newspaper and it's rather successful. Actually it calls itself a 'news aggregator and blog' - but considering that is less clear than 'online newspaper', we'll stick with the latter. It was...

Posted by: Magnus Shaw
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News

The Loan Arrangers. Is It High Noon For Wonga And Friends?

At some point, perhaps four years ago, doorstep lending ('The Tallyman', as my grandmother would have termed it) suddenly became terribly old fashioned and parochial. Recession and financial misery inflated the market for non-bank lending at a...

Posted by: Magnus Shaw
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Features

Sorry, you're too creative.

by John Fountain. A few months back I was helping a friend review some CVs for a copywriting position. There was the usual mix of applicants and all of them from different writing backgrounds including b2b, pharmaceutical, PR, blogging, journalism,...

Posted by: Creativepool
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Features

Are creative people undervalued?

by John Fountain. Welcome to 2013 and to the same old furies. Have you seen the survey on industry salaries published last week in Creative Review? What gets my goat is the findings. Particularly with the question "Are you earning the right...

Posted by: Creativepool
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Features

The challenge facing Facebook in 2013.

by Magnus Shaw. Examine the figures and social media boggles the mind. Facebook boasts over one billion users - a seventh of the entire planet; Twitter has more than 100 million users. Even music-streaming app Spotify, carries 18 million...

Posted by: Creativepool
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Features

Taxing. What we can learn from the Starbucks fiasco.

by Magnus Shaw. There's only one thing that surprises me about the Starbucks saga, and it isn't their reluctance to pay tax. As large corporations are only really answerable to shareholders, that is to be expected. No, it's the fact they thought...

Posted by: Creativepool
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Features

Why creative jobs aren't always a bowl of cherries.

by Magnus Shaw. I work as a copywriter and blogger. I also do something I call consultancy - advising people on their writing, marketing or branding, really. Sometimes, I produce or present radio programmes too. These are all very enjoyable and...

Posted by: Creativepool
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Features

#Trends. Love to hate Damien Hirst.

by Jessica Hazel. Damien Hirst is one of Britain's richest people. In 1992 his pickled shark entitled 'The Physical Impossibility Of Death In The Mind Of Someone Living' was commissioned by Charles Saatchi for £50,000 and then sold in 2005 for...

Posted by: Creativepool
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Advice

Opinion - The will to live. How complacency is ruining retail.

by Magnus Shaw I hope you enjoyed your Bank Holiday, thunder storms and all. I did some light shopping on Sunday, such is my hectic rock and roll lifestyle. My good lady wife and I wanted to make a couple of specific purchases: some reading glasses...

Posted by: Creativepool
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Advice

Opinions - Mange tout, Rodney, mange tout

by Ashley Morrison Hello from the Cote d'Azur, playground of the rich and famous and home to the wealthiest of the wealthy. Monaco itself boasts the world's highest GDP per capita (for that, read everyone earns shed loads) and, as a by-product,...

Posted by: Creativepool
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Advice

Opinions - Carr trouble. Why bad news needn't be taxing.

by Magnus Shaw Jimmy Carr is recording an episode of the sweary panel show 'Eight Out Of Ten Cats' tonight. A week ago, that news would be no more intriguing than discovering your train has a filthy lavatory. But a week is a long time in a troubled...

Posted by: Creativepool
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Advice

Opinions - What's your day rate?

by John Fountain Ever wondered if you're being paid the market rate for all the long hours you work? Well if you are working every hour God sends then maybe it's time you put your prices up. Today I'm going to have a look at typical day rates for...

Posted by: Creativepool
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Inspiration

Land of the free. Has charging for things become taboo?

HM Government and Tesco must have thought they'd found the Holy Grail. In an era of high unemployment and a conspicuous absence of career opportunities, the idea that the jobless could somehow be coerced into working for the ubiquitous supermarket...

Posted by: Creativepool
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Inspiration

Thanks but no thanks - the rejection letter from hell.

The Great Depression aside, there has rarely been a worse time to apply for a job. And yet for anyone leaving college or school, or simply attempting to recover from the cruelty of redundancy, it has never been more essential. So with high hopes and...

Posted by: Creativepool
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Features

On the ridiculous ...

As things currently stand, wealthy business men are far more likely to face a mob brandishing flaming torches than the accolade 'national treasure'. Even Alan Sugar is, at best, a rather grouchy figure of fun. But if there's one glaring exception,...

Posted by: Creativepool
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Features

Fulfilment failure - the best way to waste a budget.

What's the best way to waste an advertising budget? Perhaps hiring Wayne Rooney would do the trick. Maybe booking loads of space in the breaks in '72 Degrees North' would squander that cash pretty effectively. How about a 48 sheet poster campaign at...

Posted by: Creativepool
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Features

Feathering the nest

Would you like to own Twitter? I'm not selling it or anything, so don't reach for your cheque book just yet. But if you were richer than golden syrup, I'm guessing you might be tempted. Only, here's a note of caution Twitter has yet to make a penny...

Posted by: Creativepool
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Features

Ten Japanese TV ads Hollywood's stars wouldn't want you to see

It would be slightly mean to accuse Hollywood's finest actors of greed - but only slightly. You see, not content with the multi-million dollar fees for the movies in which they appear, they flock to a highly lucrative trade in advertising cameos. And...

Posted by: Magnus Shaw
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Social Media

Teenagers are bored with Facebook. But why is that such bad news?

MySpace is an astonishing use of new technology, which links people to one another, and allows them to share news, views, photos and comments. It is extraordinarily popular, particularly with younger people, and is growing every day. This makes it...

Posted by: Magnus Shaw
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Inspiration

'Let's Go Home'. Those inexcusable movie cliches named and shamed.

I don't know whether it's because I'm a writer, but when I watch a movie, the script and screenplay always take my attention. A great concept with a terrible script can really spoil things; likewise a thumping good screenplay can lift an average...

Posted by: Magnus Shaw

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