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Job Description: Copywriter

Creative copywriters are employed by agencies both permanently and on a freelance basis to develop advertising concepts. They mainly deliver the words and verbal content that accompanies the visual elements. Agency copywriters usually work in close...

Posted by: Creativepool
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Leaders

Top 10 Hires of the Week

Droga5 Droga5 has announced its new head of Data Strategy, Andrew Tully. His position is effective immediately, reporting into Global Chief Strategy Officer, Jonny Bauer. Tully will work across all accounts at Droga5. Prior to joining Droga5, Tully...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

TBWA\Group Singapore – NTUC TBWA\Group Singapore has been appointed as the strategic branding and creative partner for both NTUC Enterprise Co-operative Limited (“NTUC Enterprise”) and NTUC FairPrice Co-Operative (“NTUC FairPrice”). Ara...

Posted by: Creativepool Editorial
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Leaders

Have you ever considered remastering an old tattoo?

I don't have any tattoos. Nor have I even seriously considered it. I have nothing against them, in fact I actually harbour a smidgen of jealously towards those who are bold enough to brand their bodies, but there's something so unbearably permanent...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

GPY&R Melbourne GPY&R Melbourne has promoted Jake Barrow to the position of creative director. Barrow has been with the agency for four years and has lead multi award winning projects for Schweppes, Public Transport Victoria and the Australian...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

All Together Now Johnny Hornby’s The&Partnership, which includes CHI in the UK, launched a new content agency All Together Now late last year, headed by former NME editor Conor McNicholas. Now, just 7 months later, ATN has hired its first creative...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Mother - Atom Atom, the digital App based bank that’s set to launch later this year, has asked Mother, the world’s largest independent marketing agency to be their strategic creative partner. The partnership is the result of a...

Posted by: Creativepool Editorial
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Leaders

Meet Marcus Haney: The man who breaks into festivals for a living

This modern world has brought us a swathe of unusual job titles. Certainly our grandparents wouldn't have a clue what a Social Media Manager does, much less an SEO Executive. So how about a Professional Fence Jumper? This is how a man called Marcus...

Posted by: Magnus Shaw
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Leaders

Account Wins of the Week

Havas Media – Ubisoft Havas Media has been named as the media agency for video game publishers Ubisoft, with a contract spanning across 17 countries in Europe and Australia, which will incorporate Havas Media's full range of media, digital and...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

The Partners Brand consultancy The Partners, has appointed award-winning creative director Peter Henshaw as leader of creative for the agency’s Health Team. Peter will lead global relationships with Novo Nordisk, AstraZeneca, The International...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

72andSunny Amsterdam 72andSunny Amsterdam made another exciting announcement this week, appointing Stuart Harkness as its new Executive Creative Director, partnering with Carlo Cavallone. Formerly a Creative Director at Wieden + Kennedy London and...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Leo Burnett – Brooks Running Company Brooks Running Company, the US designers of famously superior running shoes and apparel, selected Leo Burnett as it's global creative agency of record this week, with the account to be led out of Leo Burnett's...

Posted by: Creativepool Editorial
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Leaders

Awards Roundup: Top 5 wins of the week

1. Baltic Regions Leading International Adversiting Festival Awards Announced Latvia’s Jūrmala was host to the Golden Hammer awards, cementing it’s reputation as the Baltic region’s leading international advertising festival....

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Gyro Gyro London has appointed David Harris as Executive Creative Director. Teamed with the strong leadership of Gyro London Managing Director Kate Howe, Harris will help to intensify gyro’s growing presence as a business-to-business...

Posted by: Creativepool Editorial
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Leaders

The Week In Advertising

Very - Can't Wait For Summer Quite a plush and expensive looking spot for Very, here. And a nice little twist at the end. It's just a shame the whole thing is focused on models with 'perfect' beach bodies, rather than the actual people likely to be...

Posted by: Magnus Shaw
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Leaders

Wonga rebrand spearheaded by StartJG

Following the introduction of new legislation for short term loans, annual losses of £37.3 million, and a festering reputation as a daylight robber, the loan company Wonga has rebranded and repositioned itself as a more “Responsible and...

Posted by: Creativepool Editorial
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Leaders

Qorvis MSLGROUP sweep up at Hermes Awards

Qorvis MSLGROUP, the Washington, D.C.-based unit of MSLGROUP, has been honoured at the 2015 Hermes Creative Awards with two nods for their outstanding advertising work. The awards is an international competition for creative professionals involved in...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Publicis London Publicis London has hired Phil Dowgierd as managing director of digital as part of its ongoing commitment to champion creative leadership and excellence within Publicis UK. Dowgierd joins from Tribal Worldwide Sydney where he was...

Posted by: Creativepool Editorial
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Leaders

Assemble: The first architecture studio is shortlisted for Turner Prize

The London-based collective Assemble has officially become the first architecture or design studio to be named on the shortlist for the highly coveted and world famous Turner Prize. Assemble is a direct action team of 18 young architects and...

Posted by: Creativepool Editorial
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Job Description: Advertising Account Executive

Advertising Account Executives are usually employed by advertising agencies. Over two-thirds of advertising staff are based in London, but there are employers in cities across the country. Agencies vary in size. Almost half employ fewer than 20...

Posted by: Creativepool
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Job Description: Advertising Account Planner

Advertising account planners set the communication strategy for advertising campaigns. They establish the goals and objectives, target audience, message and tone in which the campaign should be delivered. Planners define how a particular strategy...

Posted by: Creativepool
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Leaders

Top 10 Hires of the Week

TBWA\Chiat\Day LA TBWA\Chiat\Day LA has announced Renato Fernandez as Worldwide Creative Director at the agency, with responsibility for the Gatorade brand. Previously Creative Director for Gatorade in the U.S., Renato's promotion extends his role...

Posted by: Creativepool Editorial
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Leaders

British Airways Names SapientNitro As Global Digital Agency

British Airways has announced that SapientNitro, part of Publicis.Sapient, has been appointed the airline’s global digital agency for its creative technology and social media activities. SapientNitro will support the in-house team with BA.com,...

Posted by: Publicis Sapient
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Leaders

Account Wins of the Week

Publicis Worldwide Publicis Worldwide has announced the acquisition of Vivid Brand, adding to its portfolio of agencies within the Publicis Worldwide network in the UK. Vivid Brand is a strategic and creative shopper marketing agency, connecting...

Posted by: Creativepool Editorial
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Workshop

5 Reasons Why You Should Write a Blog

Five. That’s a nice number. In fact, it’s the number of the week; and not just because I can’t think of ten reasons why you should write a blog (or even six reasons). Admittedly, it’s often said that people think in threes (so...

Posted by: Ashley Morrison
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Leaders

Adidas take Marc Jacobs to court

Adidas has accused world-famous fashion designer Marc Jacobs of designing a “Confusingly similar imitation” of its now iconic three-stripe motif. The sports brand filed a suit against the American designer's Marc Jacobs International company last...

Posted by: Creativepool Editorial
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Leaders

Hires of the Week

TBWA\Chiat\Day New York This week, TBWA\Chiat\Day New York appointed former Saatchi & Saatchi NY EVP Rodes Ponzer as Global Brand Leader on the Accenture account. The agency has also hired three new Group Account Directors: Carrie Lipper to lead the...

Posted by: Creativepool Editorial
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Leaders

The Week In Advertising

McCain - Real Tea Times With this new work and strapline, McCain are obviously determined to put their brands at the heart of British mealtimes - particularly their chips. This may not play well with health and nutrition campaigners, but will...

Posted by: Magnus Shaw
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Leaders

Detriot studio launches mobile DJ Mothership

I don't understand DJs. Or more accurately, I don't understand the idea of the DJ as a modern-day rockstar. The fact that glorified button-pushers such as David Guetta and Calvin Harris can command hundreds of thousands of pounds to essentially press...

Posted by: Benjamin Hiorns
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Leaders

Hires of the Week: Part 2

Jack Morton Worldwide Jack Morton Worldwide has appointed Keith Chamarette as the new director of digital at its London office. Chamarette has over 17 years of experience in digital, with time served at agencies such as Positive Digital, Publicis...

Posted by: Creativepool Editorial
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Leaders

Grolsch are celebrating a BIG birthday

I have a particular affinity for Grolsch. I'm not normally a lager drinker; it all tends to taste the same to me, and the gas is a by-product of heavy consumption that I could quite frankly do without. For that reason, I've always been a cask ale...

Posted by: Benjamin Hiorns
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Leaders

Publicis make an Epic acquisition

Last week, the Publicis Groupe made yet another acquisition in South Africa in the form of Epic Communications, the country’s leading independent integrated strategic communications agency. The acquisition follows those of BrandsRock (Saatchi &...

Posted by: Creativepool Editorial
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Leaders

Hires of the Week

Razorfish London Razorfish London has named Jim Mason as executive director of strategy & insight. Mason joins the London team from the Razorfish Atlanta office, and will be formally leading the practice which unites strategy, insights, planning,...

Posted by: Creativepool Editorial
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Leaders

Idean heads for the hills

Global experience design agency Idean, has announced the opening of a new studio in West Hollywood, Los Angeles, which will be led by newly appointed head of studio & creative director, Andreas Neumann. Neumann brings to the agency extensive...

Posted by: Creativepool Editorial
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Leaders

What does it take to be an icon?

Here at Ubiquitous we like to talk about icons; we truly believe that the black cab is an icon and we go so far as to say so in our strapline, iconsonicons. But what is it we mean by this? What is it that makes something iconic and therefore worthy...

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