Displaying 1 - 36 of 400 results
by Magnus Shaw. If you're going to be rumbled loading beefburgers with something other than beef, try to ensure it's not horse. Oats would be better. Or sweets. But, not cat or hamster - and definitely not horse. As Tesco has discovered, people...
Posted by: Creativepool
As an official sponsor of International Women’s Day 2017, (Wednesday, 8 March) Western Union is launching a powerful campaign, created by mcgarrybowen, that celebrates the role of education in helping girls reach their goals. The campaign will...
Posted by: Creativepool Editorial
In an era of pervasive machine learning, Generative AI has captured public fascination with accessible tools like Stable Diffusion and Chat GPT, enabling users to effortlessly craft realistic creative content. However, these tools can also...
Posted by: Benjamin Hiorns
Keith Foggan, founder of creative social agency System, shares his thoughts on the rise of surrealist marketing. What drives these campaigns? Is it simply fitting for this era of escapism, or does it speak to a larger issue that brands are struggling...
Posted by: Creativepool Editorial
How did you get into the industry? I studied and qualified as a Graphic Designer where I worked for many years. During this time, I found a passion for 3D animation which I then self-taught myself and began introducing this into my job and...
Posted by: Creativepool Editorial
Anxious about artificial intelligence changing everything? Not us... Not much. After a year of experimentation and embracing the new, it's time to celebrate the debut of our first real-world-client-commissioned-AI film for The IVF Network which came...
Posted by: We Are Tilt
When we enjoy our work, and it's a part of who we are, it's harder to be mindful of sneaky burnout gremlins. So how can we make sure we look after our mental health when our creative minds never take a break? Creativity isn’t just a job we...
Posted by: We Are Tilt
We’ve got in-house copywriters. Why would we need a journalist to write our PR stories? It’s a question numerous clients have asked us, often at the start of our relationship, and one we’re always happy to answer. When creating copy for owned...
Posted by: Red Setter
Brand expression agency Taxi Studio has collaborated with Mars Wrigley’s much-loved confectionery brand Celebrations to deliver one of the most significant rebrands in its 25-year history. The revitalised identity works to cement Celebrations...
Posted by: Creativepool Editorial
Heathrow Airport’s Christmas brand ad for 2022 is a typically heart-warming story about that special feeling of being with your loved ones over the festive season. The first work with St. Luke’s as lead strategic creative agency, the...
Posted by: Creativepool Editorial
Some of the biggest, most recognisable brands across the world owe their success to the fact that they’ve nailed their global marketing strategy. Brands like Airbnb and Coca-Cola are known for their almost universal messages, whether...
Posted by: Creativepool Editorial
Ida Hay is aSwedish/Norwegian illustrator and visual designer based in British Columbia, Canada who started drawing as soon as she was old enough to hold a pen. She has always been colour sensitive, already as a young child her family noticed her...
Posted by: Creativepool Editorial
Strange times provoke strange thoughts - not helped when the news is a constant barrage of mixed messages about how we’re all going to be doing economically in the next few years - and what’s bothering me is what kind of an economy are we...
Posted by: Richard
The written word is a funny thing. It’s something `almost all of us have a basic understanding of and use every day to reply to emails, forward distracting memes to our co-workers and message our significant others about dinner. But how often...
Posted by: Creativepool Editorial
Drama takes the saddle in another heart-racing campaign for Royal Ascot. The ad, created by Isobel's Tom Dyson and Lance Boreham, takes the form of a 60-second film reminiscent of a Bond-esque movie trailer or a high-stakes Netflix drama. Directed...
Posted by: Creativepool Editorial
Performance metrics for digital advertising have transformed our industry. Transparent, targeted, and accountable campaigns are more impactful than ever. The challenge to brands is wading through the variety of digital advertising options. Choose...
Posted by: Creativepool Editorial
People have been underestimating video games for as long as I can recall. As a child, one of my fondest memories was unboxing my Sega Master System on Christmas morning 1991 and gaming is a hobby that has now carried me comfortably through 30...
Posted by: Benjamin Hiorns
In the last century, we've gone from telling stories using shadows, to the magic lantern projection, to full-colour motion pictures in perfect clarity. Today, we're able to film the same scene repeatedly without the worry of unpredictable weather...
Posted by: Creativepool Editorial
Tofoo is "Like Nothing Else". That much is clear from the brilliant 30-second ad crafted by Who Wot Why, in which the uniqueness of the meat-free brand enters the spotlight. An action-packed spot that truly speaks for Tofoo's quirkiness, the ad...
Posted by: Creativepool Editorial
You are having a stroll on the main high street, on your way to your favourite park in town. A few steps away from the main gates, you see a man running towards you. He looks scared. Click here to dodge him. Click here to stop him. You dodge the...
Posted by: Antonino Lupo
It’s no secret that female creatives have been overlooked, under employed and under utilised in the film, music, and media industries for decades. Even with the onslaught of rising female creators and content being driven towards the female...
Posted by: Bopper
Whoever has been in the industry for a long time knows that there is no fixed way to perform tasks or achieve effective results. The story and creative process of Motion Graphics Designer Jonathan Chen demonstrate that quite well. No matter the kind...
Posted by: Creativepool Editorial
With a good portion of the world working from home or in lockdown, one can guess the events industry isn't doing too well right now. But you would be wrong to assume that the industry hasn't been working behind the scenes to envision new solutions,...
Posted by: Creativepool Editorial
In one way or another, freelance designer and creative Hiten Thaker has been in the creative industry for the best part of 20 years. A highly focused and entrepreneurial professional, Hiten has worked for a plethora of high-profile clients and you...
Posted by: Creativepool Editorial
If there is one key takeout that you could gain by Nigel Harniman, it is the delightfully provocatory advice (which we love) to not become a prostitute to the business. It's quite easy to get lost in a race to the bottom and only reason in terms of...
Posted by: Creativepool Editorial
Ultra Brand Studio is a new creative shop launched under lockdown by ex-AKQA creatives Alistair Schoonmaker, Matt Bennett and Will Battersby. These guys were the brains behind Nike’s most awarded ad “Rise” and already under...
Posted by: Creativepool Editorial
Indigo Design Award is thrilled to announce our shortlisted 2020 design winners in all areas from Best Graphic Design to Games and Discovery of the Year. We spent the past year scouring the globe for the best in visual design from jaw-dropping...
Posted by: Indigo Design Award
A new spot from Publicis Brasil pays homage to Formula 1 legend Ayrton Senna while communicating the power he had to bring the country together. “They say when it is the flag of some, it is not the flag of others. But in his hands it was the...
Posted by: Creativepool Editorial
Valtteri Bottas may have won the 2019 Japanese Grand Prix at Suzuka yesterday but the prize for the coolest ad to promote the event goes to Digitas UK and Honda. The high-octane animation is a collaboration with Mainframe and a sequel to the Powered...
Posted by: Creativepool Editorial
The team at in-game advertising platform Bidstack spent last week in Cologne for Europe’s biggest gaming event - Gamescom. Here, its CMO, Simon Gosling, offers a comprehensive look at some of the key things they took away from this year’s...
Posted by: Creativepool Editorial
“I’ve been freelancing since 1989 and have shot globally for most automotive brands from Rolls Royce to Renault, Bentley to Buick, Cadillac to Kia,” says Nigel Harniman, reflecting on 30 years of photography. “More recently,...
Posted by: Creativepool Editorial
YouGov research shows that as much as a third of people don’t apply sun cream in the UK. Despite spending time in gardens and parks, as soon as the sun comes out, they tend not to take the same care as they do abroad. A recent campaign through...
Posted by: Creativepool Editorial
If you're a fan of video game art, then you're in the right place. Today’s innovations and improvements in game art design and development have been shaped by the first steps that were taken in the past. Today, video games are considered more...
Posted by: Dream Farm Studios
Everyone knows that preparing and filing your annual Self Assessment return is stressful. Between grappling with HMRC’s rules, putting together your evidence of income and allowances and racing against the 31st January deadline, it can feel like an...
Posted by: Crunch
Ford parks WPP, names BBDO Car manufacturer Ford has selected Omnicom’s BBDO Worldwide as its new lead creative agency after 75 years with WPP. Wieden+Kennedy was also involved in the pitch which launched in April and the agency has taken a...
Posted by: Creativepool Editorial
Mother - MoneySuperMarket MoneySuperMarket is back on our TV screens this week, as two Sindy dolls save money on their household bills and break out of “Sindyville,” in a humorous homage to “Thelma & Louise.” The 60-second...
Posted by: Creativepool Editorial