Displaying 361 - 396 of 638 results
DDB Hong Kong's app lets users craft jewellery with their heartbeat DDB Group Hong Kong is turning heart rate data, a mainstay of fitness analytics apps, into an opportunity to create a personalised gift that is quite literally from the heart....
Posted by: Creativepool Editorial
It was a few short years ago that Chris Milk and Aaron Koblin founded Vrse, their premier platform for Virtual Reality content creation which enables the technologies needed to create the most innovative and immersive forms of human storytelling. At...
Posted by: Kate Lewin
Whilst the public transport system in London is amongst the best in the world (anyone who says otherwise is obviously deluded or has obviously never been to New York), it can prove pretty pricey. Mastercard are betting on this with their latest...
Posted by: Benjamin Hiorns
Anyone who has been watching AMC's “Halt and Catch Fire,” which takes place during the computer boom of the mid 1980s (and if you haven't you really should be) will have noticed that online retail transactions between users are actually...
Posted by: Benjamin Hiorns
IPG Media Lab, the creative technology arm of IPG Mediabrands, in partnership with Thinknear, the location-based marketing platform, has announced the results of a quantitative media trial examining how location based audience targeting (LBA)...
Posted by: Creativepool Editorial
CHI&Partners Yan Elliott is joining CHI&Partners as Joint Executive Creative Director, alongside Micky Tudor. Elliott leaves Lucky Generals, where he was Creative Partner, and responsible for notable recent campaigns including the Radiocentre work...
Posted by: Creativepool Editorial
Absolut Vodka has appointed BBH London as lead global creative agency following a review. Sid Lee formerly held creative duties on the account and is believed not to have participated in the review. BBH London’s first effort will be an...
Posted by: Creativepool Editorial
180LA - Boost Mobile To address the fact that low-income and minority Americans typically face significantly more obstacles when it comes to casting their ballot this November, Boost Mobile, with the help from 180LA, is throwing its hat into the...
Posted by: Creativepool Editorial
Google France has unveiled the first episode of Curio-Cité, a series of films, immersive 360° VR video masterclasses and live events allowing people to jump head first into the world of urban exploration (colloquially known as “Urbex”) in...
Posted by: Creativepool Editorial
It was only a matter of time. Google have been dipping their increasingly gigantic toes into the ever-widening smartphone pool for years now, but it's only now, when the market is arguably at its peak, that the tech giants have finally decided to...
Posted by: Benjamin Hiorns
Saatchi & Saatchi and Toyota Disrupt TechCrunch with “The Impossible Quest” A bold new VR activation made its world debut recently at the TechCrunch Disrupt event. “The Impossible Quest” is a sensory overload VR event that...
Posted by: Creativepool Editorial
Duolingo has been enabling users to learn languages at the speed of their lives since 2011. Solving dead pockets of time with an addictive app and accompanying website which actively combat necessary but insufficient moments-such as waiting for an...
Posted by: Kate Lewin
What does it take to be a Founder of the next best tech company? Or the Director at a top agency? A sensational appetite for learning is definitely one of them. Inside the Mind is a new series of interviews where we jump into the heads of leaders &...
Posted by: Alexandra Schott
It's been more than a month now and the Pokémon Go fad seems to be largely dying out, at least in the UK. Whereas during the peak days on August you could expect to find hordes of children and adults alike gathered in most public places, hunched...
Posted by: Benjamin Hiorns
Many in adland shuddered at the idea of former romantic comedy stooge turned genuine Hollywood megastar Matthew McConaughey being named as Creative Director for the Wild Turkey Whisky brand. And with good reason. It's a move obviously made more for...
Posted by: Benjamin Hiorns
London Pokémon face deportation Pokémon citizens of the UK faced deportation this week in a flyer campaign by creatives to raise awareness for immigrants' rights in the wake of the UK's vote to leave the European Union. The flyers, which...
Posted by: Benjamin Hiorns
At the bus stop this morning on my way to work, 4 out of the 6 people waiting were on Pokemon GO. Crazy right, over 65% were playing it right there in that very spot and that particular time. - I’ve never experienced anything like this...
Posted by: Tom Sharman
The Share Centre, the retail stockbroker, has launched a new app to give people all the support, guidance and information they need to make investing easy. The new app, created by Rufus Leonard, provides information on the top risers and fallers in...
Posted by: Creativepool Editorial
AKQA AKQA this week announced the promotion of Carlos Matias to International Design Director, effective immediately. In his new role, Carlos will oversee the design and branding practices across AKQA’s offices in the US and Europe. He will be...
Posted by: Creativepool Editorial
Getty Images has announced the launch of an immersive new website experience with an emphasis on engagement and an easy consumer-centric navigation. Designed with fans of great imagery in mind, this new website and mobile experience is aimed at the...
Posted by: Creativepool Editorial
BMB has launched a huge £2 million campaign for Rubicon's brand new product, Rubicon Spring. Rubicon Spring is the love child of sparkling spring water and fruit juice, shaking up the water category and containing a svelte 15 calories. The...
Posted by: Creativepool Editorial
BMB - Hilton Hotels The BMB agency has been appointed by Hilton Worldwide to lead its social and content strategy across the EMEA region. The agency was appointed to the £9 million account without a pitch and has been tasked with assessing,...
Posted by: Creativepool Editorial
Until quite recently, Matthew McConaughey was seem as more of a punchline than a legitimate actor. A series of poor career decisions led to the formerly well-regarded actor being side-lined as a slack-jawed, indifferent rom-com schlub to act as the...
Posted by: Benjamin Hiorns
Throughout the upcoming Rio Olympics, DFS will be promoting their official Team GB partnership by celebrating the hard work that goes into getting to the top of your game. The campaign is based around a new brand film, created by krow communications,...
Posted by: Creativepool Editorial
Gaming is no longer the solitary pursuit of children, perpetual loners and hairy palmed basement dwellers. In fact, it's become such an accepted mainstream hobby that the gaming industry is now worth more and generates more income than the film and...
Posted by: Benjamin Hiorns
In light of Cadillac’s Dare Greatly campaign messaging, the brand’s latest NYC HQ, was unlikely ever to be accused of demurity. Taking their #dontyoudare challenge to heart, Cadillac House is an impressive 12,000 square-foot flagship...
Posted by: Kate Lewin
The Week in Pokémon We already reported last week on the rather nifty Pokédrone, but in the wake of Pokémon Go's phenomenal success, there have been many more products announced to capitalise on the game's current ubiquity. Nintendo's...
Posted by: Creativepool Editorial
Heathrow has launched its first ever television campaign to celebrate 70 years of flight at the airport. “First Flight” is set to David Bowie’s little-known but lovely “When I Live My Dream,” and tells the story of the...
Posted by: Creativepool Editorial
In case you saw that headline and assumed we were talking about those terrifying 7-year-old weightlifters. Please think again. This is about real strength and real courage. This week, WCRS are launching the World’s Strongest Boys, a new brand...
Posted by: Creativepool Editorial
As a young buck, I was all about Roald Dahl, and of all the great author's beloved children's books, The BFG was my favourite. Dahl perfectly managed to capture that impossible middle-ground between sheer terror and war fuzziness, and this same...
Posted by: Benjamin Hiorns
Your name on your coffee makes your order feel more personal, but what if, in the few moments it took to make your cappuccino, a coffee shop found out everything about you and wrote that on your cup too? That’s exactly what happens in a new...
Posted by: Creativepool Editorial
RKCR/Y&R has launched this year’s campaign for the BBC’s coverage of the Rio 2016 Olympic Games in August, with a campaign that aims to excite, inform and inspire ahead of this year’s spectacle. The work will also be coupled with...
Posted by: Creativepool Editorial
If you're even remotely interested in the wonderful world of Pokémon (and why wouldn't you be?) then you're probably aware of the mega-hyped Pokémon Go smartphone game, which essentially uses AR technology to allow fans to catch...
Posted by: Benjamin Hiorns
After the horror and dismay of the Orlando nightclub shootings on June 12 2016, LGBTQ communities around the world needed a show of strength and solidarity in the face of unmeritable evil. A key role in this recovery fell on London. Pride in London...
Posted by: Kate Lewin
Copenhagen creates the Breathalyzela Over the last decade or so, the monumentally annoying Vuvuzela has become an icon of football fandom. Now for the UEFA Euros, Carlsberg is bringing back the hated horn for a good cause. To help fans celebrate...
Posted by: Creativepool Editorial
The connected home robot that could make you more healthy A home robot has been invented that can help consumers take care of their health needs by providing them with medical advice and dispensing medicine. Pillo can hold up to four weeks’...
Posted by: Benjamin Hiorns