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Displaying 73 - 108 of 144 results

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Leaders

Rebrand Roundup: Operas, Addison Lee, and JFK

Base Design - Terminal 4 at JFK Airport Originally opened in 1957 and known as International Arrivals Building, Terminal 4 at JFK Airport in New York received a $1.4 billion redevelopment with its new building designed by Skidmore, Owings and...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Superdream Steve Price, a well-known name and highly respected personality on the Midlands creative scene for more than 30 years, has been appointed as creative director at Bromsgrove-based marketing and communications agency Superdream. Formerly...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

McCann London - Kew Foundation The Kew Foundation, the charitable arm of the world famous Royal Botanical Gardens Kew, has hired McCann London following a competitive pitch. The agency has been hired to support the charity’s fundraising...

Posted by: Creativepool Editorial
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Leaders

#TechTuesday: More Pokémon, a self-driving bus and a talking T. Rex

The Week in Pokémon We already reported last week on the rather nifty Pokédrone, but in the wake of Pokémon Go's phenomenal success, there have been many more products announced to capitalise on the game's current ubiquity. Nintendo's...

Posted by: Creativepool Editorial
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Leaders

Catch put some Cats on a Plane for Thomas Cook

Everyone knows that cats are essentially the gatekeepers of the internet, and as long as they continue to be cute, cuddly and prone to fits of random insanity, agencies and brands alike will continue to utilise their charms in all manner of inventive...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From Ascot to CBBC

The Clearing - Ascot Ascot has been rebranded by The Clearing, which has sought to make the racecourse a destination brand in a bid to stop regular race meetings being overshadowed by flagship event Royal Ascot. Although Ascot attracts high profile...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

VML – Wendy's The Wendy's fast food has announced named VML as its creative agency of record. The Kansas City-headquartered firm will expand its role from Wendy's digital agency of record to full creative development. Kurt Kane, Wendy's Chief...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From KFC to Budweiser

Wolff Olins - Enel Wolff Olins has created a bold new brand identity for electricity and gas company Enel, which aims to mimic the idea of moving energy. To convey this message, each letter in the new logo includes a cursor that echoes a light bulb...

Posted by: Creativepool Editorial
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Leaders

The Latest Highlights & Trends in Tech

Make your own BB8! How to make your own BB8 With some generic household materials, a few spare bits of electronic gear and a decent amount of spare time you can build your own phone-controlled BB8 droid for around $120. Angelo Casimiro breaks down...

Posted by: Creativepool Editorial
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Leaders

JCDecaux launches London-based digital creative hub

Outdoor advertising company JCDecaux has announced the launch of its London based digital creative hub “JCDecaux Dynamic,” with the appointment of BBH’s Alex Matthews and Rick Burgess as MD and CTO respectively. JCDecaux Dynamic...

Posted by: Creativepool Editorial
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Leaders

TFL and Barber & Osgerby unveil final Crossrail designs

The interior designs for London’s new Crossrail trains from design duo Barber & Osgerby, have been unveiled by the Mayor of London and Transport for London. Barber & Osgerby have acted as design consultants for the interiors, working alongside...

Posted by: Creativepool Editorial
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Leaders

J.Walter Thompson bring China's Yangtze River to Gatwick

J.Walter Thompson London and HSBC have brought one of the world’s longest rivers to the sky by creating an ambitious and unique soundscape in Gatwick Airport’s new Sky Bridge. “A Living River” is the world’s longest and...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: JWT

Turning YouTube's black bars into ad space for nonprofits When videos recorded vertically are posted to YouTube, two black bars appear on each side, to frame the action. Knowing the relevance of this channel’s audience (with an average of four...

Posted by: Creativepool Editorial
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Leaders

The Week in Tech

The Retro VGS brings retro gaming into the modern age Even though we live in an age where modern games are genuinely beginning to approach photo realism, the retro gaming market has never been more popular. Whether this is down to simple nostalgia,...

Posted by: Benjamin Hiorns
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Leaders

Top Ads of the Week

Foster’s make a Good Call on Brad and Dan’s replacement Having officially sent the popular Australian agony aunts Brad and Dan packing in their last campaign, Foster’s finally introduced its new brand campaign by Adam&EveDDB...

Posted by: Benjamin Hiorns
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Leaders

Top 5 Account Wins of the Week

Core – RSVP The Australian dating site RSVP has appointed advertising agency Core as its agency of record following a three-way competitive creative pitch. Despite increased competition from free and paid services, more than half of Australians...

Posted by: Creativepool Editorial
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Leaders

London Design Festival 2015 reveals gigantic installations

The London Design Festival recently unveiled it's installation plans for the 2015 festival, which will run between the 19th and the 27th of September this year. David Adjaye, Alex Chinneck and Mischer Traxler are among the esteemed designers set...

Posted by: Creativepool Editorial
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Leaders

Virgin Atlantic go all out for new LA Clubhouse

Virgin Atlantic recently unveiled a rather glorious new Clubhouse lounge at Los Angeles International Airport, which set them back a cool £2.5 million. The project was undertaken alongside the US practice Slade Architecture, with local and...

Posted by: Creativepool Editorial
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Leaders

Hires of the Week

18 Feet & Rising 18 Feet & Rising bolsters its management line up by bringing in Brad Fairhead as partner, with a remit to further build 18 Feet & Rising’s work in the more progressive areas of communications. Fairhead has 20 years experience...

Posted by: Creativepool Editorial
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Leaders

Game of Thrones boosts Irish Tourism

Game of Thrones has arguably become the pop culture touchstone of the last few years. Indeed, it's probably easier to list your friends and family members that don't watch the hit HBO show, than those that do. Such is a monumental success of the epic...

Posted by: Benjamin Hiorns
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Leaders

A New Agency Tool for Creating Better Proposals - Faster

First sentences are difficult. As they go, that one wasn’t particularly memorable. I went to journalism school where they drummed it into you that if it was longer than 25 words and didn’t summarise the story in a compelling way,...

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Leaders

Hires of the Week

Odysseus Arms Independent ad agency Odysseus Arms welcomed Eric Dunn to the newly created role of Managing Director this week. He will be responsible for expanding the operation, refining client services and steering digital architecture. Dunn is a...

Posted by: Creativepool Editorial
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Leaders

EasyJet highlight digital innovation in new campaign

Whilst it began life back in the mid-90's as an easy punchline, thanks largely to the larger than life public persona of its founder Stelios Haji-loannou, EasyJet has evolved in the ensuing 20 years to become Europe's leading airline. It's also...

Posted by: Benjamin Hiorns
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Leaders

Whatever happens, I urge you NOT to read this blog post

I'm serious. Quit while you're ahead. Or rather, quit while you're not as far behind as you will be if you keep reading. Apart from its arguable entertainment value, it will not enrich your life, make you cleverer, funnier or wealthier. Or even feel...

Posted by: Ashley Morrison
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Leaders

Holiday Inn teams up with IDEO to bring in SmartTech

Holiday Inn's Express chain of affordable hotels is undergoing an exhaustive redesign. The brand has been working with IDEO and Forpeople to develop brand new interior designs for its hotels that use “Smart technology” to make guests'...

Posted by: Creativepool Editorial
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Inspiration

The Paddington Trail: please look out for this bear, thank you...

by Ashley Morrison This Friday sees the eagerly anticipated release of the Paddington movie. I'm a colossal fan of the marmalade sandwich-loving young gentleman bear - and not only of the original five-minute animated episodes narrated by Michael...

Posted by: Ashley Morrison
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Workshop

The marketing opportunities most airports are missing

10. Travelators You know travelators, those flattened escalators that serve as moving pavements. Well, it’s not unusual to find static print ads along their route, but I’m suggesting the actual moving steps would be ideal ambient media....

Posted by: Magnus Shaw
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Leaders

Singapore, a new age of creativity

An hour or two at Singapore airport on a stop over to Indonesia or Oceania is often the closest that people ever get to visiting Singapore. Their loss. One of the only pieces of trivia people know about Singapore is that chewing gum is illegal, but...

Posted by: bluemarlin
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Leaders

JWT & KitKat want to get rid of Gordon

JWT Amsterdam have launched a new integrated campaign for Nestle's KitKat chocolate brand, which aims to promote the new KitKat Double Chunky Caramel through “The first-ever nationwide break.” The campaign, which is entitled “Give...

Posted by: Benjamin Hiorns
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Leaders

A New Name to 80-Year History Of Financial Stability

Formerly GE Capital Retail Finance, Synchrony Financial, is one of the premier consumer financial services companies in the United States and is the largest provider of private label credit cards since its begining in 1932. Yesterday, Synchrony...

Posted by: Creativepool

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