Leaders
We’re a nation of coffee addicts. We’re also addicted to coffee brands. This has become apparent in the FMCG sector, where well-known coffee shop brands can be seen lining supermarket shelves as they continue to exert their dominance in...
Posted by: Creativepool Editorial
Leaders
Advertising icon Sir John Hegarty has expressed his feelings over Brexit by saying Britain’s decision to leave the European Union (EU) is “without question probably the most stupid thing the country has ever done.”
Hegarty, the...
Posted by: Ryan Watson
Leaders
There has been talk of the death of advertising as a new media landscape continues to evolve but is there any truth in the claiming that creativity’s best days are over?
Federico Garcia, ECD at Huge New York, defended its case at Connect...
Posted by: Creativepool Editorial
Leaders
I’m like one of those annoying reformed non-smokers who coughs, passively aggressively, as you spark up a social cigarette. I’m like the vegan who mocks you for eating Quorn, the new mum who tells my childless friends they haven’t...
Posted by: Amy Kean
Features
Simon Gill was promoted from chief creative officer at Isobar London to chief experience officer for the EMEA region this week. One of his first tasks will be to address delegates at Connect: London in a session on the opportunities surrounding...
Posted by: Ryan Watson
Leaders
Sherwood Forest by Cafeteria
Sherwood Forest in the UK has rebranded with new work from Sheffield-based design studio Cafeteria and Birmingham-based illustrator Tom Woolley.
The assets include new branding, website, print and advertising...
Posted by: Creativepool Editorial
Leaders
WCRS - Royal Marines Commandos
The Royal Navy has launched a new recruitment campaign for the UK’s world renowned amphibious force, the Royal Marines Commandos. The campaign gives new meaning to the Royal Marines’ long running line...
Posted by: Creativepool Editorial
Leaders
Pearlfisher London - Little Moons
Pearlfisher London has created a new brand identity and packaging for Little Moons - artisan producers of premium gelato mochi ice-cream. A new identity and packaging design were needed to unify the two ranges -...
Posted by: Creativepool Editorial
Leaders
Recipe - Birdseye
Birds Eye is building on its #Solidaritea campaign, championing parenting and putting an end to “parent shaming.” The new campaign showing solidarity with parents is breaking in the run up to Father’s Day on June...
Posted by: Creativepool Editorial
Leaders
The paper that could bring the bee population back from the brink
A glucose-rich paper touted as an “energy drink for bees” could help prevent the endangered insects dying of exhaustion as they search for flowers. The aptly named...
Posted by: Creativepool Editorial
Leaders
Barclaycard (in-house)
Barclaycard is launching an integrated marketing campaign with help from The Muppets to show customers how they can get more from their live entertainment experience. The multi-channel campaign for the new show-stopping...
Posted by: Creativepool Editorial
Leaders
NotOnSunday - Scouts UK
Scouts UK has a new visual identity that looks to make the organisation accessible to people from minority backgrounds and be seen as “cool again” by children and adults alike. The Scout Association was founded in...
Posted by: Creativepool Editorial