Displaying 1 - 36 of 600 results
by Magnus Shaw I hope you enjoyed your Bank Holiday, thunder storms and all. I did some light shopping on Sunday, such is my hectic rock and roll lifestyle. My good lady wife and I wanted to make a couple of specific purchases: some reading glasses...
Posted by: Creativepool
Is the well intentioned brand-championing of our individuality actually working to reinforce outdated beauty ideals? Flawsome is intended to be a powerful statement of self-acceptance. In the recent Diesel, 'Go with the flaw campaign', we see a...
Posted by: ECHO
by Magnus Shaw. There's only one thing that surprises me about the Starbucks saga, and it isn't their reluctance to pay tax. As large corporations are only really answerable to shareholders, that is to be expected. No, it's the fact they thought...
Posted by: Creativepool
by Ashley Morrison There are a great many perks to being a freelancer (if you’re regularly employed, obviously). A lot of variety, regular change of scene if you work on site for multiple clients, working days to suit your personal schedule,...
Posted by: Creativepool
by Magnus Shaw "Like all forms of design, visual design is about problem solving, not about personal preference or unsupported opinion." Bob Baxley It's funny. Art directors and copywriters work so closely together, for so much of the time, and...
Posted by: Creativepool
If you ask most typical teenagers “what they want to be when they grow up” in 2022, the majority are probably going to want to be an influencer. On the surface, who could blame them? Who doesn’t want to influence culture and shape...
Posted by: Benjamin Hiorns
How do you establish a collaboration-friendly infrastructure in your team, especially in these corona times? Among the many things the pandemic has done for us, losing team meetings and face-to-face interactions was a hard blow to all of us, and few...
Posted by: Creativepool Editorial
There is a fine line separating sympathy and blunt exploitation, which means it takes as little as a misinterpreted image to fall on the wrong side of a conversation. COVID-19 is proving to be an ‘unprecedented time’ and a...
Posted by: Antonino Lupo
If someone told us in February that society would pretty much stop in a month, we’d have called 999 on him. And yet, here we are. Learning new habits every day, revolutionising our rhythms, even taking advantage of this lockdown to either...
Posted by: Antonino Lupo
Wellness tourism is now worth an estimated £491bn globally, and it’s growing more than twice as fast as general tourism. Is it Gwyneth Paltrow and her Goop empire? But what are the reasons behind its booming popularity? Is it Gwyneth...
Posted by: Matter Of Form
While agencies are understandably focusing on the wellbeing of their younger workers, stress affects all of us. When asked to give an insight into how we approach mental health at Southpaw, our CEO Tom Poynter argued that senior industry staff are at...
Posted by: Southpaw
One of the essential element of any successful business is well-trained employees. Skills, training, experience and knowledge are always in high demand. Efficiency and safety are the names of the game and the more productive an employee is, the...
Posted by: Liam Smith
Do you actively think about how your visitors come to you? If you’re still relying on erratic websites and referral traffic, the mercy of social media algorithms, and Google - where over 50% of today’s searches result in zero clicks - you...
Posted by: Creativepool Editorial
Anyone looking for a new website or to redesign an existing one will have likely at some point been confused by the terms "web development" and "web design." Even if you thought you had an idea what they were about, the lines can become so blurred...
Posted by: Cefar
Despite common perception, organisation and creativity don’t have to be mutually exclusive. But in creative agencies – where teams juggle multiple clients with constantly changing demands – forward planning and prioritisation can seem...
Posted by: Creativepool Editorial
2018 was the year of the side hustle. Perhaps you were genuinely inspired to expand your experience, get that idea off the ground, desperate to earn a second wage: we all had our motivations. I found my own side hustle, but my motivation was...
Posted by: Southpaw
I’ve always been fascinated with the power of propaganda. Last week marked the 80th anniversary of the outbreak of the Second World War and, of the many impacts it had on the world, it’s effect on advertising is the one I encounter every...
Posted by: Rob Pratt
Something struck me as I watched the Doom Eternal showcase during Bethesda’s E3 conference. For a gritty game about violently blowing up demons, Doom Eternal is incredibly vibrant and bursting with colour. Even compared to the previous Doom...
Posted by: Rob Pratt
Most of us are guilty of (and feel guilty about) comparing ourselves and lives to what we see on social media. The stream of beautiful people, places and things can sometimes feel relentless, with everyday consumers and influencers alike feeling the...
Posted by: Creativepool Editorial
As someone who hasn’t set foot inside an exhibition hall since my dad took me to the London Motor Show in Earls Court in 1995, I was intrigued to see what my visit to this year’s Mobile World Congress (MWC) at the Fira de Barcelona would...
Posted by: Matt Box
In this month's top reads our CEO, Anant Sharma, looks at passwords rendered from brainwaves, the rise of no-frills brands and a national obsession with KitKats... Gosh. What a summer. What great weather. So lovely to see everyone so bloody...
Posted by: Matter Of Form
The Cannes Lions is quite comfortably the brightest spot in the creative calendar. With a heritage stretching back more than half a century and a reputation as the place to be in June if you're anyone or anything in advertising, the festival is a...
Posted by: Benjamin Hiorns
The famous advertising agency McCann Erickson's founding motto is 'Truth Well Told'. I've always admired this as much more than a simple corporate strapline, but as a guiding principle for all creative marketing and advertising ventures. I was...
Posted by: Magnus Shaw
by Andrew Greenhalgh. In an article (Marketing, March 6th 2013) about the latest Andrex campaign which asks whether or not the nation “scrunches or folds” their loo roll, a rather prudsih Nigel Roberts writes, "Who honestly thought that...
Posted by: Creativepool
by John Fountain. Here's something that I read this during the week and it impressed me so much that I thought I'd share it with you. Lord Smith, former Secretary of State for Culture, Media and Sport pointed out that - with 1% of the world's...
Posted by: Creativepool
by Jessica Hazel. Every proud parent's fridge is covered in as many sugar-paper masterpieces as can possibly be blue-tacked onto it. The only problem with this is that they get increasingly dog-eared with each slam of the kitchen door and eventually...
Posted by: Creativepool
by John Fountain. There's an art director that I know who has a pretty impressive portfolio. Plenty of big-name clients, some beautifully designed work and one or two pieces that have appeared in awards annuals. When she shows her work I'm sure that...
Posted by: Creativepool
by Magnus Shaw. If you're going to be rumbled loading beefburgers with something other than beef, try to ensure it's not horse. Oats would be better. Or sweets. But, not cat or hamster - and definitely not horse. As Tesco has discovered, people...
Posted by: Creativepool
by Magnus Shaw. First a clarification. One would think from the chatter across news outlets and social media that the HMV retail chain is in the process of locking the doors and boarding up its stores. It's isn't, but the news is not good. The...
Posted by: Creativepool
by Ashley Morrison. A few weeks ago, I was approached by a prospective client, who asked whether I'd be interested in doing some work for them. Specifically (or not, as it turned out) they needed me to write a brochure. I assumed they wanted a quote...
Posted by: Creativepool
by John Fountain. A few months back I was helping a friend review some CVs for a copywriting position. There was the usual mix of applicants and all of them from different writing backgrounds including b2b, pharmaceutical, PR, blogging, journalism,...
Posted by: Creativepool
by Magnus Shaw. It doesn't matter if Sky TV project their logo onto the moon for three months. If Tesco book Al Pacino to front their 2013 campaign, it will make no difference. Should Galaxy build a scale model of the Hoover Dam from solid milk...
Posted by: Creativepool
by Jessica Hazel. Jonathan Gabb is a South-London based artist who has just opened a new show today showcasing his rather uncanny knack for creating the worlds first 3D paintings. Made from PVA glue and acrylic paint, these fragile constructions...
Posted by: Creativepool
by Magnus Shaw. I'm well aware of my tendency to be a grouch. Blame it on old age, blame it on a personality flaw, blame it on the boogie - whatever the reason, I absolute concede the point. When I find something unsatisfactory, foolish or flawed,...
Posted by: Creativepool
by John Fountain. Welcome to 2013 and to the same old furies. Have you seen the survey on industry salaries published last week in Creative Review? What gets my goat is the findings. Particularly with the question "Are you earning the right...
Posted by: Creativepool
by Magnus Shaw. Last year I wrote a piece about Professor Stephen Hawking and his remarkable, personal brand. Now the professor has lent his profile to Go Compare for the next instalment of their 'Saving The Nation' campaign. This may well be very...
Posted by: Creativepool