Displaying 505 - 540 of 2206 results
How do you pull off an iconic ad feel with limited time and an ambitious idea? The people at production company Anattic will know more about that after crafting the splendid spot with Daniel Ricciardo below. To kick off a collaboration between the...
Posted by: Creativepool Editorial
"There is nothing new under the sun." This ancient expression from the Book of Ecclesiastes made it through to us to this day, and it is especially relevant to the world of creativity: there isn't really anything new and original, just remakes and...
Posted by: Creativepool Editorial
With ‘distance’ becoming the defining word of the COVID era, creative agencies had to find new ways of connecting - with clients and each other - and many turned to the gift that is social media to stay in touch. But how saturated has...
Posted by: Red Setter
Brand Team of the Year is an interesting category to score. Judges are exposed to a number of brilliant brands and their creative strategies, and like in the case of EVEN Creative Founder Dan Wilkinson, there will always be something amazing to learn...
Posted by: Creativepool Editorial
It's easy to conceive sustainability in its most tangible form - innovative packaging solutions, plastic waste, plant-based products and so on. But what about that email you just sent? What kind of impact does our digital footprint leave on the...
Posted by: Creativepool Editorial
We were quite surprised to read that Studio Noel's biggest challenge to its own development was... Michelle Noel, Creative Director. It takes some guts and definitely self-awareness to recognise your own limits, and Michelle did so quite beautifully...
Posted by: Creativepool Editorial
We can't help but love everything that Anastasia Beltyukova (aka Tribambuka) creates for the world to see. With a beautiful dreamlike style and wondrous little creatures populating her art, Anastasia is an incredibly talented illustrator with true...
Posted by: Creativepool Editorial
Early last year, Unilever doubled down on brand purpose and argued that investing more in purposeful communications is the smart thing to do for any brand. That was January 2020, and since then, a global pandemic has proven Unilever quite right, with...
Posted by: Antonino Lupo
The Covid-19 pandemic has seen a rise in popularity for brands who are more purpose-driven. The past year has shown us how important it is to have a purpose to which your customers can connect, one key message that can be described in one sentence...
Posted by: Creativepool Editorial
The folks at Rowdy Studio are certainly not new to being featured in the Annual awards. After having been shortlisted a few times, however, 2020 was the year in which the team managed to grab a Bronze prize, with a colourful and incredibly stylish...
Posted by: Creativepool Editorial
Despite being a relatively young brand, Ace & Tate has an incredibly strong and established identity which shines through each and every aspect of the brand. Currently operating in 10 markets with over 70 stores, the eye-wear brand balances...
Posted by: Creativepool Editorial
It is universally acknowledged that creativity thrives in constraints. The past year has been a great measure for that, showing the best and most innovative business leaders shining in a fierce game of 'Adapt or Die.' To celebrate all these...
Posted by: Creativepool Editorial
When it comes to pet food, there are arguably a handful of brands that sit at the top of the grand pantheon. Whiskers and Pedigree are perhaps the most immediately recognisable to even those who would never dream of letting a furry friend share their...
Posted by: Creativepool
There’s little doubt that the pandemic has fuelled the adoption of virtual experiences across the retail sector. From clothing to eyewear, furniture to beauty, there are few categories that haven’t ventured into AR, VR, 3D, Gaming,...
Posted by: Creativepool
Shutterstock is a name that has slowly but surely become almost as ubiquitous as Google and Wikipedia. The fact it's managed to do so in under 20 years is a testament to not only the flexibility of the platform, but the power of the brand. In our...
Posted by: Creativepool
It is often said that introverts have both an amazing and a terrible time in this industry. Amazing, because any corner of the creative sector can feel like a caring team and a loving family; terrible, precisely for the same reason. David Keens is...
Posted by: Creativepool Editorial
As the world focused on Covid, there were some unsung heroes still working behind the scene to raise awareness about the deadliest sickness of all. To raise awareness of people who are still going through cancer treatment in these difficult times,...
Posted by: Creativepool Editorial
The story of amp Global CMO Uli Reese would sound incredibly inspiring to any musician out there. Forged by the scorching flames of TV composition in Hollywood, Uli entered the industry as a music composer and has found his own way through the music...
Posted by: Creativepool Editorial
You can tell from the interview below that Joel Maguet, Head of Studio at Maverick Media, is a huge fan of stories and moving people with them. Joel has always been passionate about film and production, so when the time was right, choosing Film...
Posted by: Antonino Lupo
Nobody likes change. Somehow, it is how we as humans are coded from the onset. Change freightens us, making us defensive and sometimes even aggressive, in the attempt to preserve a status quo. For that reason, it is fascinating to see how the...
Posted by: Creativepool Editorial
It is always Pitch Season for a busy and established agency. It is an excellent occasion to gain some prospective clients, or even some leads to develop the future of the business. Whoever’s been in the game for long enough knows that brands...
Posted by: Antonino Lupo
Penny Verbe defines herself as a "Hacienda girl through and through," a hardworking woman born and raised in a working class background, who learned the value of hard work really early on in life. There are few things that can teach you how to...
Posted by: Creativepool Editorial
Sometimes kids are just wiser than us adults. They see things we don't see. They learn things we'll never learn. They grow up in ways we could never imagine. Because "when you're small, it's easier to think big." KiwiCo empowers children to think...
Posted by: Creativepool Editorial
We’ve seen a number of different social channels arrive to much fanfare in recent years. Some we forget fairly quickly (remember Vero?) and others we just can’t escape. TikTok is definitely one that looks here to stay, but what’s it...
Posted by: Red Setter
We’ve all witnessed the push to sustainability in the past decade. What were once talks in the realm of the ‘nice to have’ or some barely formed concerns about the health of our planet have now transformed into sheer fear for some...
Posted by: Antonino Lupo
A synaesthesia of colours, emotions and creativity, the work of We Launch below is clearly something worth of praise and admiration today. Born in 2010 from the caring hands of Founder & Creative Director Stuart Lang, We Launch has rapidly grown to...
Posted by: Creativepool Editorial
Creative Director David Joubert had his own share of successes and career experiences before landing at an independent agency in Sydney. Interestingly, the big advertising game could only interest him so much; it is that hunger and desire for growth,...
Posted by: Creativepool Editorial
Our planet is in danger. It is more imperative than ever today to help nature in any way we can. Reaching business leaders, politicians, old and new generations has never been so easy and, at the same time, so challenging for organisations all...
Posted by: Creativepool Editorial
Karen Burbano tries to find inspiration everywhere around her, especially in the stories of other successful graphic designers and artists from all around the world. A talented art director and designer, Karen has been living in London since 2015,...
Posted by: Creativepool Editorial
Any creative professional out there will mostly be able to tell exactly what made them the person they are. Alex Moulton, Chief Creative Officer at Trollbäck+Company, certainly isn't different. Alex is a focused and caring leader who puts an...
Posted by: Creativepool Editorial
There's brave and then there's bold. This short ad by Shift Engage and ALULA Animation Studios probably has a bit of both, with a pinch of genius here and there. It is a proven #fact that chickens cannot fly. Well, not in real life, they can't - but...
Posted by: Creativepool Editorial
How do you cut through the noise in the overly-technological age of social media? How do you aim to be different when the barriers of entry to production stand lower than ever? If all this sounds discouraging, you should clearly read the story of...
Posted by: Creativepool Editorial
How do you livestream the Perseverance Mars 2020 mission from NASA as it happens, to the big screens in Piccadilly Circus? If it sounds like a daunting task, rest assured that it is. According to Ocean Outdoor, such feat was never attempted before -...
Posted by: Creativepool Editorial
Taking a look at the pictures below and throughout the piece, you wouldn't even imagine that Christine Serchia had no idea what an art director was, as she started in her former role for Cubitts. Clearly, she's a keen and incredibly focused...
Posted by: Creativepool Editorial
Where to start with the past 12 months? The year 2020 AD has been... interesting to say the least. There isn't a single person, company, agencies or otherwise who can claim not to have been affected by Covid-19. And as we all wait for the vaccines...
Posted by: Creativepool Editorial
Whoever has been in the industry for a long time knows that there is no fixed way to perform tasks or achieve effective results. The story and creative process of Motion Graphics Designer Jonathan Chen demonstrate that quite well. No matter the kind...
Posted by: Creativepool Editorial