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Features

The Revamp of Classical Animation: is 2D really the cool factor?

The Coke Ad looks cool, uh? The new Coke campaign, featuring a lively dog and its not-so-lively owner is a celebration of the most Disneyesque style of animation (with an hint of the golden-age of Dreamworks too) by the amazing guys at Psyop. In...

Posted by: Nucco Brain Studio
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Technology

Bazillion reach outside their comfort zone

The boldly named 3D animation and VFX studio Bazillion Pictures, is being reborn, with owner and creative director Jeff Beith embarking on a campaign to introduce its creative services to a wider audience. The studio is based out of a facility in...

Posted by: Creativepool Editorial
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Advice

An insider's guide to the 3D animation pipeline

The process of creating a 3D animation is much more complex than most people think. The number of steps to produce a 3D animated video can vary a great deal, depending on the animation studio involved and the scale of the project itself. But...

Posted by: Dream Farm Studios
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Design

Nice Biscuits Bolsters Business with Brand New Animation Studio

Nice Biscuits has continued its 2016 expansion plans by strengthening its animation offering with a merger between its London HQ and Lumiere Studios new Essex-based CG studio. After working closely together for the past two years, Lumiere are set to...

Posted by: Creativepool Editorial
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Bazillion Pictures Showcases Its ‘Strong Roots’ In Animation

‘Strong roots. Endless possibilities’ is the central message of Woodruff Sweitzer’s award-winning broadcast campaign for Boone County National Bank (BCNB). Bazillion Pictures’ fresh style and compelling visual storytelling...

Posted by: Bazillion Pictures
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Advertising

Animation meets live action in McDonald’s Christmas spot

Fast food chain McDonald’s has unveiled its Christmas campaign for 2019, which is based on a young girl with a big imagination and tells the story of Archie the Reindeer. Created by Leo Burnett London, Passion Animation and Outsider, the film...

Posted by: Creativepool Editorial
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Features

Information Animation from Nucco Brain

Member Agency and storytelling studio Nucco Brain created an animation-led internal comms campaign for John Lewis, to educate partners about a new pension scheme. We spoke to Managing Director, Stefano Morrone, about how the agency approached the...

Posted by: Nucco Brain Studio
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Trends

Linda Dong made an animation using only Keynote... and it's great

Think you have skills on your Apple Mac? Think again. UI designer Linda Dong has won. This cool little animation was made on Apple Keynote. Yup. We wish we could put something like this together, but alas we're stuck with are simple fade-to-black...

Posted by: Creativepool Editorial
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Features

Learn animation at jelly’s Motion Academy

This May, jelly London will be launching a series of exciting, interactive animation workshops aimed to inspire, educate and motivate the next generation of producers. Motion Academy will take place at jelly's HQ in the heart of Fitzrovia, giving...

Posted by: Jelly London
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Inspiration

3D and animation

From our October Newsletter comes a grest selection of Creativepool freelancers. Steve Jenkinson 3d animations, illustration, and video "I produce 3d animations, illustration, and video for a wide variety of clients. I am Mac based and use...

Posted by: Creativepool
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Features

Platform for success: A history of video game art

If you're a fan of video game art, then you're in the right place. Today’s innovations and improvements in game art design and development have been shaped by the first steps that were taken in the past. Today, video games are considered more...

Posted by: Dream Farm Studios
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Advertising

Top 10 Hires of the Week

CHI&Partners CHI&Partners has hired Dave Bedwood, creative founder of Lean Mean Fighting Machine, as a Creative Partner – bringing him on board to help build on the agency’s reputation as a leader in integrated, innovative creativity. Starting...

Posted by: Creativepool Editorial
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Advertising

Top 10 Ads of the Week: Hodor holds the door at KFC and other stories

BBH - KFC With the new series of Game Of Thrones just a couple of weeks away, MindsEye director Ben Taylor steps forward to help you relive one of the most heartbreaking scenes from the show. Working through BBH London, the spot sees Hodor (played...

Posted by: Creativepool Editorial
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Advertising

Top 10 Hires of the Week

KHWS KHWS, the Brand Commerce agency, has appointed Gary Brooks as its Creative Director to strategically develop the agency’s proposition and support its ambitious growth targets. Brooks brings over 20 years of varied industry experience to...

Posted by: Creativepool Editorial
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Inspiration

Trailblazers: Mastering 3D artistry with Peter Nowacki

Peter Nowacki spent five years working as the lead 3D artist at Warsaw-based CGI production studio, ArsThanea, before deciding to go it alone, securing clients such as HBO Asia, Oppo, Facebook, Microsoft and few more in the process. With the world of...

Posted by: Kate Lewin
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Advertising

Berlin Dispatch: This year's winners at The CICLOPE Festival of Craft

Unlike advertising festivals, CICLOPE Festival focuses on the art of execution, rather than of the ideas. Whether it’s a TV commercial, a mobile app or an interactive installation, CICLOPE believes a the finished result is as important as the...

Posted by: Kate Lewin
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Advertising

Top 10 Hires of the Week

MEC Wavemaker MEC Wavemaker has boosted its senior team with a series of promotions, including Ben Bradley as its new Head of Sports & Entertainment Partnerships. Bradley, previously a Business Director, will now lead Sport and Entertainment...

Posted by: Creativepool Editorial
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Design

Creative Breakdown: Johnny Kelly's five beautiful Apple Health films

Johnny Kelly, a director and animator working for Nexus Productions, has created five beautiful films for Apple Health promoting Apple’s new app released this September. Each film highlights a different aspect of health; eating, sleeping,...

Posted by: Creativepool Editorial
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Events

Academy Class's next creative event for designers and developers

Academy Class, the UK’s finest new media training provider, is pleased to bring a plethora of experts to their annual event, specifically tailored to meet the needs of designers and developers. Taking place in one of London’s most...

Posted by: Academy Class
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Advertising

Berlin Dispatch: Ciclope International Festival of Craft

For the last two years Berlin has been the home of CICLOPE Festival, the only international event fully dedicated to the craft of moving image. Since moving to the heart of Berlin’s über cool Mitte district in 2012, it has become THE place...

Posted by: Kate Lewin
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Features

British Airways go 3D for latest advertising campaign

Commissioned by BBH, Jelly London worked with Mr. Kaplin to create a “high-end 3D animation” for British Airways’ latest online and social campaign. The campaign focusses on BA’s “On Business” rewards scheme, a...

Posted by: Jelly London
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Advertising

The Award Roundup (Sans Cannes)

Bazillion Pictures sweep the ADDYs Union Station Comes Alive - Quixotic, Bazillion Pictures and BIC Media Bazillion Pictures won a Gold National ADDY at The American Advertising Federation (AAF) 2015 Award Show earlier this week for its work on the...

Posted by: Creativepool Editorial
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Features

5 Minutes with... Jon Humphreys - The Neighbourhood

Tell us what you do for a living and who you work for? Creative Director and Co-founder of Neighbourhood. How did you get started in the industry? Degree in architecture, decided I didn't want to go into that industry, free-lanced as a graphic...

Posted by: Creativepool
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Features

What does the pandemic mean for the production sector?

Some will remember a very specific time in the history of cinema, a time when certain crews were reduced to a bare minimum and all that mattered was the artistic expression, the idea behind film itself. I am certainly too young to remember a time...

Posted by: Antonino Lupo
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Events

Global creative calendar: June 2020

According to BCG Henderson Institute's leaders Martin Reeves and (Rhodes Scholar) Jack Fuller, imagination is crucial for "seizing and creating new opportunities, and finding new paths to growth." Their recent "We Need Imagination Now More Than Ever"...

Posted by: The Darnell Works Agency
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Features

Behind the Idea: Wear and Share support with Perq Studio

The team at Perq Studio is not one to stay put while the world is in danger. Designers and creatives are not key workers, and for the strongest spirits out there, it must be suffocating to be forced to stay home with no way to make a difference....

Posted by: Creativepool Editorial
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Features

Member Spotlight: talking modesty and motivation with Muhammad Waseem

Chasing your dreams can become quite challenging if you don't have the technological means to do so in today's world. This is what happened to Muhammad Waseem, self-taught creative and CGI artist who was born and raised in Karachi, Pakistan. A...

Posted by: Creativepool Editorial
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Features

Here's 5 of the best creative works made for Earth Day 2020

Here we are, one home, one planet. Caring is no longer enough, as Earth Day’s 2020 halt urges people around the world to think about the planet through art and make active steps for the environment. While fish in the ocean can finally spend...

Posted by: Creativepool Editorial
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Features

50% of creative freelancers won't survive more than 3 months

Being one of the world's largest creative communities, Creativepool is in a unique position to understand how the creative industry is struggling in self-isolation for the Coronavirus lockdown. We had the power to make a difference by asking about...

Posted by: Creativepool Editorial
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Features

90% of the creative industry is working from home

Being one of the world's largest creative communities, Creativepool is in a unique position to understand how the creative industry is struggling in self-isolation for the Coronavirus lockdown. We had the power to make a difference by asking about...

Posted by: Creativepool Editorial

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