Displaying 541 - 576 of 3841 results
The media industry has undergone massive changes throughout 2022. The current global recession has seen streaming giants struggle to maintain customer revenue and interest, especially with new streamers such as Paramount Plus, entering the...
Posted by: Creativepool Editorial
This year, B2B marketing specialist alan. Launched Integrated Intelligence - a new research division aiming to fundamentally change how B2B marketers understand their industries. Led by Research and Intelligence Managers, Josh Cohen and Emilie...
Posted by: Creativepool Editorial
Accessibility is often the lens through which people consider inclusive design. But the best brands understand that inclusive design is a much broader concept that embraces how they can connect as many people as possible through innovation. Of...
Posted by: Creativepool Editorial
By the end of 2024, third-party tracking will no longer exist, bringing fundamental changes to advertising. Without access to browser and device data, marketers are challenged with finding other means to engage with customers, deliver great customer...
Posted by: Creativepool Editorial
Heathrow Airport’s Christmas brand ad for 2022 is a typically heart-warming story about that special feeling of being with your loved ones over the festive season. The first work with St. Luke’s as lead strategic creative agency, the...
Posted by: Creativepool Editorial
It’s been the most competitive Christmas ad season ever. People want a reason to smile, and brands have pulled out all the stops to provide it with a series of feelgood festive ads. Advertising effectiveness company System1 have unveiled their...
Posted by: Creativepool Editorial
Veezu, the leading private hire technology platform in the UK, recently announced its new rebrand delivered by Customer Experience Agency Initials CX. Initials CX was tasked with creating a whole new brand identity, including a new brand platform,...
Posted by: Creativepool Editorial
When browsing the shelves at a local supermarket, what’s the first thing you generally notice about a product? Maybe the colourful box it comes in or the informative plastic wrapping? The right packaging can boost any product’s appeal and...
Posted by: Benjamin Hiorns
Synoptic Office is an award-winning design consultancy working globally with leading cultural, civic, and business organizations to communicate ideas, build experiences, and cultivate new audiences. Designers Caspar Lam and YuJune Park originally...
Posted by: Creativepool Editorial
Digital Out of Home (DOOH) has made outdoor audiences easier to engage with for brands of all sizes. With a variety of screen sizes, and more campaign flexibility, many brands are taking the plunge for the first time. For those looking to take...
Posted by: Creativepool Editorial
Andy Wilson, Media Director at Dropbox, gives us his thoughts on what Black Friday and Cyber Monday mean for online creators and entrepreneurs and outlines how to market a small business online and get the most out of the event and its immediate...
Posted by: Creativepool Editorial
Image by upklyak on Freepik Walt Disney relocated to Los Angeles in the early 1920s to try his hand at acting after his first cartoon venture failed. Walt also failed in this endeavour, but he did produce Oswald the Lucky Rabbit, in what would...
Posted by: YDJ Media
Some of the biggest, most recognisable brands across the world owe their success to the fact that they’ve nailed their global marketing strategy. Brands like Airbnb and Coca-Cola are known for their almost universal messages, whether...
Posted by: Creativepool Editorial
As hybrid work continues to evolve, IT decision makers (ITDMs) and management teams are finding new ways to bring people together- both inside and outside the office - to communicate, collaborate and create together. With the ability to go into the...
Posted by: Creativepool Editorial
Black Friday, one of the year's undeniable major retailing occasions, returns on the 25th of November. This occasion encourages businesses to develop new marketing strategies and make better-informed business decisions to remain competitive and deal...
Posted by: Benjamin Hiorns
Tom Burch is MD of immersive experience company Pixel Artworks and has been creating wonder with his work for brands since he founded the business in 2005. From creating fire-breathing dragons for Warwick Castle to planting the Garden of Light for...
Posted by: Creativepool Editorial
Emperor, an employee-owned creative communications consultancy, recently announced its certification as a B Corporation (or B Corp). It joins a growing group of companies using the power of business to build a more inclusive and sustainable...
Posted by: Creativepool Editorial
As the holiday season creeps up on us once more, the country braces itself for another round of Christmas adverts, from the humorous to the heart-wrenching. But which brands have got the festive formula down and have helped cement themselves as...
Posted by: Creativepool Editorial
Are you visually creative, and tempted to work remotely for yourself? And do you have a brain that’s equal parts creative and mathematic? Do you also consider yourself something of a natural touch when it comes to design work? Then you might be...
Posted by: Creativepool Editorial
Committing to an ongoing and systematic approach to coaching throughout your business unlocks significant revenue potential. Typically sales reps are the primary point of contact for your customers and prospects. To maximise their potential, they...
Posted by: Creativepool Editorial
Sophie Morice is a creative with a passion for sustainability and a brand associate at Reckitt - owner of household names such as Air Wick, Vanish and Finish Of Generation Z - a generation that shows the most concern for the planet’s wellbeing...
Posted by: Creativepool Editorial
timeTo is an organisation that focuses on providing regular training for agencies and employees as well as support for sexual harassment in the workplace. Within the training supplied by timeTo there is emphasis on the intention behind the...
Posted by: Creativepool Editorial
What exactly are the benefits of new technology to the creative team? Productivity, workflows, defined processes - not necessarily something we would automatically associate with creativity. Yet, for Darren Evans, Design Director at The Engine Room...
Posted by: Creativepool Editorial
Hiring the best team to bring your animation projects to life is not an easy task. Animation projects require extensive production, and the proper studio needs to deliver the desired visual output while also guaranteeing a smooth experience...
Posted by: Creativepool Editorial
Born and raised in Croydon, Kelly Oozageer is a graduate of the London College of Fashion that founded her own brand while studying and launched after graduating. Today, Cassine is a thriving fashion label that has been featured in exhibitions, shows...
Posted by: Creativepool Editorial
Rowdy Studios is a full-service branding agency based in London and Dublin with over a decade of experience in building bespoke brands. A tight-knit team with an enviable client list, Rowdy is an agency that “blends sound strategy with loud...
Posted by: Creativepool Editorial
OREO has launched a new campaign celebrating all the different and playful ways people eat the iconic cookie and encouraging them to share their quirky rituals and pairings. Highlighting the unique ways UK consumers enjoy their OREO cookies, the...
Posted by: Creativepool Editorial
Pitching for work, when/how/should you do it? I recently saw an interesting ad on Facebook asking spot of pitching to be made for a rebranding project. It was for a cultural organisation currently undergoing a refurb and seeking designers to help...
Posted by: Tony Clarkson
Emily Lofts joined us in August as a paid design intern, after she wowed us in one of our portfolio review programmes. Halfway through her internship, we asked Emily to reflect on what she’s learnt so far, what students might find useful to...
Posted by: StormBrands
Following the one year anniversary of Facebook's rebrand to Meta, Thomas Walters, Founder and CEO of leading global creative influencer marketing agency, Billion Dollar Boy, reflects on the year past. Thomas explores how the metaverse has evolved,...
Posted by: Creativepool Editorial
Student accommodation search engine, Mystudenthalls.com has partnered with Studio Koto to launch a rebrand which challenges hackneyed ideas of student living to offer the modern student an intuitive brand with ‘both style and substance’;...
Posted by: Creativepool Editorial
When we speak about the royal family, we don't necessarily think of it as a commercial brand that generates significant annual earnings, but the figures prove otherwise. For example, between 2019 and 2020, ticket revenues from heritage sites reached...
Posted by: Creativepool Editorial
Global design-driven creative agency monopo is an independent creative agency born in Tokyo, with offices in London, New York and Saigon that helps brands be their most inspiring selves. Their goal is to inject personality into digital design and...
Posted by: Creativepool Editorial
Last month saw the opening of the world’s first experimental LEGO Brick Café, an inspiration space giving adults the opportunity to experience and play with LEGO bricks. This café is unlike any place created to experience LEGO...
Posted by: Creativepool Editorial
“The marriage of imaginative flair for business creativity and the diligent application of process is a match made in heaven to drive growth.” It’s no secret that the UK economy is in deep trouble. A botched mini-budget, consequent...
Posted by: Creativepool Editorial
The week, we’re getting to know Sabrina Dridje, Executive Director of The Telly Awards, the world’s largest award honouring excellence in video. Sabrina is a leading voice that infuses a bold spirit of change into an ever-evolving...
Posted by: Creativepool Editorial