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Inspiration

Brand Case Studies: A2

The A2 ethos is rooted around two core values; everything is designed and hand-crafted locally and family ties are important. The team is headed up by collaborators - and siblings - Sara Larsson and Anna Larsson. Walton The Swedish design duo...

Posted by: Kate Lewin
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Leaders

​Design Makes The Experience

Where can you find out how Adobe and other leading brands use design to create better customer experiences? It has never been more important to offer your customers a truly exceptional brand experience. In the digital era, where customers make...

Posted by: Creativepool Editorial
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Leaders

Berlin Dispatch: transmediale 2016

With technology advancing in new and diverse directions year on year, it can be difficult to take time to consider the wider implications of its growth on our civilisation. Lucky then, that for the last 29 years, Berlin’s transmediale festival...

Posted by: Kate Lewin
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Leaders

The 2016 Cannes Lions campaign is here

The new in-house Cannes Lions campaign by Jack Morton Worldwide promotes the 2016 International Festival of Creativity by revealing how grateful it is for creative ideas. Called simply “Thank You Creativity,” the integrated campaign is...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From saving British Hearts to Ballymore

Hato - Pick Me Up Graphic Art festival Pick Me Up is launching a new identity based around a digital tool allowing anyone to create and submit a letterform to be used in the branding. The new identity has been created by Hato, who also developed the...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

Start Group Mac Macdonald, the President and Partner at Sid Lee Amsterdam, has been appointed the Group CEO at Start Group, the independent global network formerly known as Start JudgeGill. Based in London, he will focus initially on developing...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Goodstuff - Spotify Goodstuff Communications has won the media planning and buying account for Spotify in the UK as the music-streaming service opts for a number of local agencies instead of using a global shop. The agency is thought to have beaten...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: VCCP

Encouraging travellers to swap their weekends with The Everyday Man It’s never been easier to cast convention aside and jet off for an unusual weekend away somewhere in Europe. So, in the sprit of spontaneity, easyJet is encouraging people to...

Posted by: Creativepool Editorial
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Leaders

Why Valentine's Day is so attractive to malicious hackers

At the moment, there is much debate and argument in politics and elsewhere, regarding the renewal of the UK's Trident nuclear deterrent. But as some wise souls have pointed out, the most significant threat to the country may well not come from...

Posted by: Magnus Shaw
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Leaders

How technology is shaking up the voice-over industry

I guess you know you're an advertising geek when you spend time spotting which actor is currently doing the voice-over on which spot for which brand. At the moment Caroline Quentin and Hugh Dennis seem to be leading the pack in the UK, with at least...

Posted by: Magnus Shaw
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Inspiration

Bauhaus to Google: Starting a Creative Movement

Earlier this year I was approached by Sarah Hill to write a piece on creativity in our agency, Hill+Knowlton Strategies, for a new book called #FuturePRoof and some of the things that we have learnt after launching our first *Global Center of...

Posted by: Simon Shaw
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Leaders

Top 10 Hires of the Week

BBD Perfect Storm Kieve Ducharme has joined BBD Perfect Storm as its first Operations Director to oversee all aspects of the agency’s operations and production. She was previously at Quiet Storm where she had been overseeing production and...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Mediacom - Sony Sony has moved the lion's share of its global media account into MediaCom following a competitive pitch. The Japanese electronics giant called a review for its five business divisions, including the global PlayStation account, which...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: BBDO

BBDO has had quite a week indeed. We've already reported on the global agency network's involvement in a charming new V&A Museum exhibition and its top placings in this year's Gunn Report, but that's just the tip of the iceberg. AMV BBDO unveil...

Posted by: Creativepool Editorial
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Leaders

Street Art takes over the Redsand Sea Forts

An ambitious project is being launched which will see street artists and illustrators painting the Redsand Sea Forts just off the east coast of England. The sea forts are located in a cluster eight miles north of Whitstable off the Kent coast, and...

Posted by: Creativepool Editorial
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Leaders

M&C Saatchi help East Midlands Trains connect with their passengers

M&C Saatchi has created an emotionally charged new integrated campaign to drive the relaunch of East Midlands Trains, establishing a stronger identity for the brand. With East Midlands Trains having reached a key milestone in successfully negotiating...

Posted by: Creativepool Editorial
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Leaders

MIT Students win Elon Musk's SpaceX Hyperloop design competition

A team from MIT has won an ambitious competition to design a levitating travel capsule for the Hyperloop; billionaire Tesla Motors entrepreneur Elon Musk's futuristic, high-speed transport network. MIT's design was announced as the winner of the...

Posted by: Creativepool Editorial
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Leaders

JWT launch 'best of' Social Media unit in Singapore

J. Walter Thompson and Mirum Singapore have launched The Social Team, a new social media offering providing clients access to digital, analytics, content, strategy and creative expertise across both agencies through one specialised team. The Social...

Posted by: Creativepool Editorial
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Leaders

The Latest Highlights & Trends in Tech

Make your own BB8! How to make your own BB8 With some generic household materials, a few spare bits of electronic gear and a decent amount of spare time you can build your own phone-controlled BB8 droid for around $120. Angelo Casimiro breaks down...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Karmarama Karmarama has appointed Jamie Toward as Managing Partner for Content. Toward, who joins Karmarama from MEC, where he was Head of Content, will report to Jon Wilkins, Karmarama’s Executive Chairman, and will lead data-driven content,...

Posted by: Creativepool Editorial
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Leaders

The latest updates from Apple

Launching a training centre in Italy Apple is set to launch a training centre in Italy where students will learn how to code and develop apps for the iOS smartphone and tablet platform. The iOS App Development Centre in Naples will have a...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Zimmerman - Smokey Bones Within 30 days of breaking ties with Logan's Roadhouse, Zimmerman Advertising has announced its partnership with Smokey Bones Bar & Fire Grill, serving as the Florida-based chain's new Agency of Record. Smokey Bones is one...

Posted by: Creativepool Editorial
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Leaders

Taylor James launch special automotive division

Taylor James, the Integrated creative production studio based in London and New York, has announced the launch of the Taylor James Automotive Group, a specifically tailored division offering automotive clients the skills of dedicated creative leads...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week: Week 4

Wieden+Kennedy - Bud Light The Bud Light Party is Coming American football confuses me. Quite honestly I just find the whole garish spectacle to be a little too much for my fragile British constitution to handle, so when it comes to The Super Bowl,...

Posted by: Benjamin Hiorns
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Leaders

Agency of the Week: Cheil Worldwide

Helping North Korean defectors regain their mental health South Korean-North Korean Translator Cheil Worldwide have signed up with Samsung Medical Center and the Korea Hana Foundation to launch the ambitious and benevolent “Soulmate”...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From Bertie Bassett to a cheeky Nando's

Bulletproof - Maynards Bassetts Confectionery brands Maynards and Bassetts have been brought together under one identity to form a new more “Adult” candy brand as part of a rebranding strategy by Bulletproof set to roll out next month....

Posted by: Creativepool Editorial
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Leaders

Advertising Age names agency A-List Winners

Advertising Age has named 10 advertising agencies to its prestigious A List, which recognises the nation's best advertising and marketing firms. Advertising Age evaluated agencies based on creativity, innovation, financial performance, their ability...

Posted by: Creativepool Editorial
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Leaders

MullenLowe Group unveils new global corporate identity

Following the formation of MullenLowe Group in May 2015 - from the merger of IPG agencies Mullen in the US with global creative network Lowe and Partners - the network today has unveiled plans for its new global corporate identity. The...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions names Innovation Presidents

The Cannes Lions International Festival of Creativity has named Tash Whitmey and Emad Tahtouh as jury presidents at this year’s Lions Innovation, the specialist event exploring data and tech as catalysts for creativity. Lions Innovation takes...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week: Week 3

Publicis Worldwide Publicis Worldwide New York promotes Carla Serrano to CEO, effective immediately, according to North America CEO Andrew Bruce. The move is significant, positioning clients versus operations, at the centre of all agency activities....

Posted by: Creativepool Editorial
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Leaders

Top 5 Account Wins of the Week: Week 3

Camp + King - Energizer Energizer Holdings has announced its selection of Camp + King as its advertising agency of record. The selection of the San Francisco-based agency sets a new marketing course for Energizer as it looks to engage in broader...

Posted by: Creativepool Editorial
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Inspiration

Agency Cribs Episode 3: Off to Bankside at Cheil London

In the latest episode of Agency Cribs, we offer a peek into the beating heart of Cheil London, the London-based agency that is part of an international network offering its clients “ideas that move” across channels, across devices, and...

Posted by: Creativepool Editorial
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Leaders

4Dpresence bring us 3D holographic politicians

Having seen his outrageous speeches and horrific haircut, you might well think having Donald Trump in just one location is one too many. However, maybe you should brace yourself, because soon Trump (and many other less upsetting politicians) will be...

Posted by: Magnus Shaw
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Leaders

Building an immortal brand: when campaigns are just a quick fix

Miles Davis once described his career by saying “I have to change, It’s like a curse”. This quote depicts the current business battle field better than ever. Across industries, disrupters are reinventing the business landscape. While Uber is...

Posted by: Harry Elonen

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