Displaying 145 - 180 of 3841 results
TGI Fridays American restaurant chain TGI Fridays has chosen two agencies to manage all of its future digital marketing efforts. Made Movement will become the company’s new digital, creative & technology agency of record and will be...
Posted by: Creativepool Editorial
JWT - US Marine Corps Following a government-mandated request for proposal, the United States Marine Corps has renewed its advertising contract with JWT Atlanta, a relationship that has now lasted 67 years. Since its last review in 2007, J. Walter...
Posted by: Creativepool Editorial
TH_NK juices a win out of Britvic It was announced this week that the independent digital agency TH_NK has been chosen to handle the digital portfolio of soft drink producer, Britvic, which includes the Robinsons, Fruit Shoot, J20 and Tango brands....
Posted by: Creativepool Editorial
Budget airline EasyJet has pulled off a dramatic turnaround in recent months, with passenger numbers up 4.1% to 14.9 million around the tail end of last year, with revenue per seat increased by 3.7% in kind and shares hitting an all-time high. A...
Posted by: Creativepool Editorial
Havas Media Group Atlas, Facebook's ad serving and measurement platform, recently signed a partnership deal with the Havas Media Group, a global deal that will focus heavily on the US and Western Europe. The partnership will see Havas offering Atlas...
Posted by: Creativepool Editorial
BBH - Tesco In yet another big move under new CEO Dave Lewis, Tesco has replaced Wieden + Kennedy as its advertising agency of record with BBH. The appointment, which is worth £110 million, means that BBH will be severing ties with rival...
Posted by: Creativepool Editorial
Starcom Mediavest Group SMG has been appointed as the media agency partner of du, the Dubai-based integrated telecommunications service provider. The win came after an intensive eight-month, multi-agency pitch, with Starcom coming out on top against...
Posted by: Creativepool Editorial
Mediacom Confectionary giant Mars awarded its global media planning account to WPP's Mediacom earlier this week after a consolidation review. The company, which has a global annual spending estimated at $1.5 billion, has, until now, been handled by...
Posted by: Creativepool Editorial
Droga5 know it's fun to stay at the YMCA After a competitive review, the YMCA of the USA has selected Droga5 to handle its national brand positioning efforts in a new creative strategy that will launch in 2016. The agency will be charged with...
Posted by: Creativepool Editorial
Wieden+Kennedy Bags Tyrrells Wieden+Kennedy London was recently appointed as the creative agency for Tyrrells, the English crisp and snack makers. The agency, which won the business without a competitive pitch, will be leading all creative...
Posted by: Creativepool Editorial
DLKW Lowe DLKW Lowe has been given the creative account for the UK Post Office following a review where it pitched against high-profile competitors such as Ogilvy, WCRS and Engine. DLKW take the reins from Dare, who won the account back in 2009, but...
Posted by: Creativepool Editorial
Mindshare WPP's media agency, Mindshare, has announced a partnership with the creative digital agency Possible to release Content+, a real-time, micro-content agency that will be launching in London, Singapore and Shanghai. As part of the move,...
Posted by: Creativepool Editorial
Lida Lida was recently awarded a £5 million direct and digital fundraising account for Oxfam after a competitive pitch against Rapp, Atomic and the incumbent agency, WPB Chameleon. The London-based direct marketing agency will be tasked with...
Posted by: Benjamin Hiorns
Adding another to the list of recent significant senior level appointments at the agency, Leo Burnett India yesterday named Hitesh Mehta as vice president at their head office in Mumbai. He will also be leading the agency's McDonald's business on a...
Posted by: Benjamin Hiorns
Kevin Roberts, Saatchi & Saatchi's Lancaster-born global chief executive, is to be one of the hosts at this years 'Be Inspired Business Awards', Lancashire's leading business awards ceremony. Roberts will be one of the featured hosts at the event,...
Posted by: Benjamin Hiorns
HHGregg, the electronics and home appliances store, announced yesterday that it will be leaving Leo Burnett and Spark SMG to return to Zimmerman Advertising, which handled the brand's creative and media planning since 2007. The retail chain moved its...
Posted by: Benjamin Hiorns
It was announced this morning that Lucy Knowles had been appointed to the role of business director at Starcom MediaVest Group. She joins Starcom from Neo@Ogilvy, where she served in the same role, and will be leading a team of eight at Starcom for...
Posted by: Benjamin Hiorns
From the most intricate folding cardboard and metal cards to contact details printed on balloons, the humble business card has developed into an art form in itself. With different cards out there trying to stand out and grab your attention more so...
Posted by: Creativepool
It was announced earlier this week that M&C Saatchi LA will be in charge of all strategic, creative and production duties for the social media account of UGG Australia, taking the account from incumbent agency, 360i. UGG Australia is a fine clothing...
Posted by: Benjamin Hiorns
AOL announced at a technology conference in California on Wednesday that their advertising business was to get a major overhaul in the shape of 'One by AOL'; an ad platform which unites all ad campaigns (including video, desktop and mobile) under one...
Posted by: Benjamin Hiorns
Global advertising agency JWT will this year be celebrating a landmark anniversary. 150 years ago on the 5th of December 1864, William James Carlton opened 'Carlton & Smith' as a newspaper space brokerage. 14 years later, James Walter Thompson (the...
Posted by: Benjamin Hiorns
Last week, I wrote about the key differences between copywriting and 'writing'. And while I attempted to make the challenges inherent in copywriting clear, I wouldn't say the profession is in crisis. Unlike the art of writing comedy. Quite when the...
Posted by: Magnus Shaw
In a continution of FindGood's effort to see what smaller marketing agencies are saying about the Publicis/Omnicom merger, we asked MD of marketing agency Incite, Kristian Gough what he thought about the upcoming move and how he saw it affecting the...
Posted by: FindGood
by Magnus Shaw Last week I wrote a piece for Creativepool (which you can read here) explaining how the rubbish customer service offered by Orange ensured I would never purchase from them again, and simultaneously wasted their advertising budget. So...
Posted by: Creativepool
In the eighties and nineties I lived in London and throughout that time, London Underground put buskers on a par with the small, grey, dusty mice running between the rails. That is, vermin ripe for extermination. Okay, maybe not extermination, but...
Posted by: Creativepool
We all like to think we’re making the world a better place. At very least, we’d like to think we’re not actively making it worse. The same is true of a brand. You want your brand to be a positive influence, not only for the sake of...
Posted by: Benjamin Hiorns
Something a little different today! We’re speaking to Chris Trotman, Creative Director at Run for The Hills, about his agency’s work creating the brand identity and interior design for a very unique and very sustainable workplace. COAL...
Posted by: Creativepool Editorial
GREAT, Pablo, and UNLIMITED recently announced the launch of the latest iteration of the Unicorn Kingdom campaign, with the world’s first ‘Ever-Changing Statue’ - a distinctive, 3D-hologram installation in New York City - to raise...
Posted by: Creativepool Editorial
Generally speaking, my annual Earth Day articles tend to revolve around collecting the most interesting activations from the year but this year, I was offered a pretty unique opportunity. A few weeks ago, I was contacted by Selina Donald, CEO and...
Posted by: Benjamin Hiorns
Carlsberg is launching a new global brand campaign - Do the best things begin with curiosity? Probably - championing that all progress in the world starts with a spark of curiosity. The new campaign from Fold7 follows consumer research that...
Posted by: Creativepool Editorial
Whether you're a business looking to showcase your products, an influencer aiming to strengthen your brand presence, or an organization eager to connect with your audience, high-quality videos are essential. Crafting compelling videos involves much...
Posted by: Creativepool Editorial
Daniel Bueckman, Senior Director for Paid Media at Intuit Mailchimp, explains why, for him, optimising digital is such an important part of the sustainable picture for marketers. Sustainability in digital advertising refers to the practice of...
Posted by: Creativepool Editorial
Sofa-in-a-box brand SNUG launched its first out of home (OOH) campaign in March with the tag line ‘Sofas to fit big, little or awkward spaces’, created by krow Group. The campaign aims to show Londoners they don’t have to sacrifice...
Posted by: Creativepool Editorial
In the dynamic landscape of tech startups, content marketing emerges as a powerful tool for establishing brand presence, attracting customers, and driving growth. This article explores how startups can leverage content marketing strategies...
Posted by: Taker | Maker
There’s a certain logic to the idea that, in a truly sustainable world, out-of-home (OOH) advertising is always going to lag behind its virtual equivalent. However, with the right approach, there’s no reason why OOH can’t set a...
Posted by: Benjamin Hiorns
Snickers has kicked off its latest campaign, teaming up with football superstars Luka Modrić and Bukayo Saka. Helping football fans steer clear of embarrassing ‘own goals’, it’s a through the line campaign featuring TVC, OOH, Paid...
Posted by: Creativepool Editorial