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Inspiration

On Circles, Blocks and the Art of the Pitch

If you’re a professional creative then you’ll know that having a great idea is, unfortunately, only part of the process. If you want to see your idea made real then you have to be able to sell it. And yet, very often, almost all of...

Posted by: Richard Holman
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News

Not on the High Street appoints WCRS after 5-way pitch

Not on the High Street has appointed WCRS as its new creative agency after a five-way creative pitch. WCRS will be responsible for creating a new brand platform that will be marketed across all marketing channels as Notonthehighstreet seeks to build...

Posted by: WCRS
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Features

The Devil's deal. Are agencies really paying to pitch?

I once worked with an Art Director who had just arrived in the UK from a stint at Leo Burnett in Venezuela. As well as alarming tales of armed guards outside his office, he told me this: when pitching, it was usual practice for the agencies involved...

Posted by: Creativepool
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Features

Why agencies get it so wrong when marketing themselves

Many years ago, I worked for an agency which specialised in recruitment and graduate communications. It was pretty successful too, with a host of blue-chip clients and a stack of creative awards. It was American owned, and one day the message came...

Posted by: Magnus Shaw
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Advertising

VCCP give £3.6 million Elevator Pitch to totaljobs

VCCP has unveiled a £3.6 million out of home advertising campaign for totaljobs, alongside a multi-million pound online traffic strategy, called #TheElevatorPitch, which addresses common pressures and stumbling blocks around the interview...

Posted by: Creativepool Editorial
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Events

£50,000 cash prize announced for #BR2016 100 Startup Pitch-Battle

Innov8 is back for #BR2016 and this year we are taking the PITCH-BATTLE to the next level with a £50,000 cash prize for the winner! 100 global tech start-ups do battle over 2 days 20 world-class tech judges 3 battle stages 1 winner awarded on...

Posted by: Business Rocks
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Design

Spurs score the world's first sliding pitch

The rivalry between Tottenham Hotspur and Arsenal is one almost as old as the game of football itself, so when The Gunners moved from their home ground of Highbury to the high-tech Emirates Stadium back in 2006, Spurs fans were left feeling more than...

Posted by: Benjamin Hiorns
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Design

ifour client Fourex wins Virgin Media Pitch to Rich campaign

Tunbridge Wells based creative design agency ifour are celebrating today as client Fourex reaches the final and wins in the ‘New Things’ category of Richard Branson’s Pitch to Rich 2015 campaign. ifour were appointed by the duo...

Posted by: ifour
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Advertising

Leo Burnett wins back the account after a competitive, multi-agency pitch

Leo Burnett has won back the Oasis account it previously held between 2006 and 2009 after a competitive, multi-agency pitch. The announcement, which is effective immediately, follows a four-month, multi-phased pitch process, in which Leo Burnett were...

Posted by: Benjamin Hiorns
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Technology

Brazilian legend helps Shell open new player powered football pitch

The unquestioned king of Brazilian football has partnered with the global energy behemoth Shell in order to help open the world's first completely player-powered community football pitch in the centre of Rio Di Janeiro's impoverished favela in an...

Posted by: Benjamin Hiorns
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Events

Speakers Corner 3 - Excuse me Sir, your pitch machine is broken.

By Nick Bennett more from him on twitter @NickoBennett Disclaimer: No real Clients or Agencies where harmed in the making of this speech. Creative direction: The following speech is to be performed by a single individual with a split personality...

Posted by: Creativepool
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Inspiration

Lights, Camera, Pitch: What Hollywood Teaches Us About Advertising

The advertising industry, as portrayed by the world of film and television, is a fascinating, deeply weird place, and likely a rather unrealistic one, given the things that happen in fictional boardroom meetings and as a consequence of imaginary...

Posted by: Creativepool
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Features

Behind the Idea: Snarling Neon with We Hunt Together and UKTV

Some underestimate the impact of title sequences on viewers, but the truth is these sequences can largely contribute to strengthen a solid tv show's brand. From Game of Thrones to Penny Dreadful, from Breaking Bad to Westworld, having memorable...

Posted by: Creativepool Editorial
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Features

Behind the Idea: Wear and Share support with Perq Studio

The team at Perq Studio is not one to stay put while the world is in danger. Designers and creatives are not key workers, and for the strongest spirits out there, it must be suffocating to be forced to stay home with no way to make a difference....

Posted by: Creativepool Editorial
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Features

Behind the Idea: AI-powered fun from Avantgarde's Motivator

Aside from post-apocalyptic thoughts related to Skynet and the Matrix, the rise of AI anticipates a future of big data, digital and progress. Countless are the already available uses of AI, from the most primordial forms in game programming to...

Posted by: Creativepool Editorial
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Features

Behind the Idea: finding simplicity in Guinness Night Football

Expanding the reach of a brand to a new segment of audience can be a tricky challenge to overcome, as it is arguably easy to make false steps and set yourself off to an unpleasant start. It is also just as easy to overshoot and aim for too much...

Posted by: Creativepool Editorial
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Features

50% of creative freelancers won't survive more than 3 months

Being one of the world's largest creative communities, Creativepool is in a unique position to understand how the creative industry is struggling in self-isolation for the Coronavirus lockdown. We had the power to make a difference by asking about...

Posted by: Creativepool Editorial
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Features

Company Spotlight: Staying Innovative with Flipbook Studio

If you were to ask Andrew Lord how he came about to found an agency, he would probably answer that the distance between the oil industry and an animation studio is not so large as one may think. We caught up with Andrew, one of the co-founders of...

Posted by: Creativepool Editorial
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Inspiration

Behind the Idea: Wunderman Thompson's not-so-beautiful game

We've been trying to downplay and defuse the COVID-19 pandemic in our intros lately. Sadly, there are some related issues we just can't play with. The BBC has reported that domestic abuse calls have gone up 25% since the beginning of the lockdown....

Posted by: Creativepool Editorial
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Features

Member Spotlight: facing change with Steve Frith and TCC

For those who believe in greatness from small beginnings, TC Communication's story is certainly worth hearing. Born 35 years ago as a husband-and-wife team, TCC now works with some of the biggest brands in the world, including O2, Mizuno and...

Posted by: Creativepool Editorial
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Features

Getting to know... Emma Thompson

Emma Thompson has worked at Golley Slater for nearly 10 years and has headed up the Consumer Brands agency for almost three. As head of the agency, Emma is now less hands-on and more of a cheerleader for those who do the great work, focussing on the...

Posted by: Creativepool Editorial
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Features

Behind the Idea: switching character with Schweppes & Publicis Italy

We all remember the moment we suddenly realised we had stepped straight into adulthood. Whether it was the first bill, salary, set of responsibilities or the unexpected realisation that the world out there is a harsh place - a part of us felt...

Posted by: Creativepool Editorial
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Features

Member Spotlight: The big, small, tiny and tall films of Chris Light

From directing skeleton crews in the middle of Sierra Leone's jungles to creating abstract visuals for fashion shows, over the last decade Chris Light has spent making films, he’s had a lot of fun. As part of the film production company...

Posted by: Creativepool Editorial
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Inspiration

Behind the Idea: Committing to Europe in a post-Brexit world

The Guardian recently launched a new dedicated series entitled "This is Europe" which pledges its ongoing commitment to Europe in the wake of Brexit. To support This is Europe, the Guardian is running a multi-layered marketing campaign in...

Posted by: Creativepool Editorial
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Trends

Behind the Idea: Spamming your boss for equality

9 out of 10 men believe that men and women should take time out to care for their family, whereas only 2% of parents take this up. The Shared Parental Leave policy introduced by the Government is complicated and often only offers men statutory pay,...

Posted by: Benjamin Hiorns
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Features

Behind the Idea: Faking Royalty with loyalkaspar for CNN

Creative branding agency loyalkaspar recently created a series of live-action spots to promote the new CNN documentary series, “The Windsors: Inside the Royal Dynasty,” which uses archival footage and interviews with insiders and experts...

Posted by: Creativepool Editorial
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Careers

Burnout: It's not just for millennials!

While agencies are understandably focusing on the wellbeing of their younger workers, stress affects all of us. When asked to give an insight into how we approach mental health at Southpaw, our CEO Tom Poynter argued that senior industry staff are at...

Posted by: Southpaw
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Features

Behind the idea: The problem with wrinkles

Sexual innuendo continues to be a favourite tool of advertisers for a simple reason - it works and it’s usually effortlessly funny. Such is the case in this spot by Procter & Gamble’s multi-agency shop Woven (with teams from Grey),...

Posted by: Creativepool Editorial
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Features

Creativepool Annual Spotlight 2020: Mark Richardson of Superfried

Freelancing is one thing but being a one-man design studio is another entirely. Enter Mark Richardson; the man who founded Superfried in a London bedroom back in 2007. Now based in the centre of Manchester, Mark has managed to build up an incredible...

Posted by: Creativepool Editorial
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Careers

Why it’s worth £6,000 a month to keep you out of a job

Dreams are funny old things. You’re playing for Scotland and you’ve just scored the winning goal in the dying minutes of the World Cup final - a clear giveaway this is a dream ­- the referee’s blown the whistle… and you...

Posted by: Ant O'Neill

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