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Features

A view on the next ten years in Experience Marketing

You could say that after this year, only a fool would attempt to predict anything about the future. But, foolhardy or not, we can look at the direction of travel of the biggest drivers of change and make some inferences from that. After all, as Bill...

Posted by: Imagination
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Leaders

Can retail experiences discriminate?

From the perspective of store design, how can the physical environment discriminate in retail? Discrimination is traditionally defined as unjust or prejudicial treatment of people based on a number of protected characteristics, including; age, sex,...

Posted by: Quinine
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Inspiration

What is the metaverse and why should brands take it seriously?

For many, the term ‘metaverse’ probably conjures up images of Ernest Cline’s Ready Player One, Tron, or Ridley Scott’s Blade Runner-but there is much more to dissect here. The future of experience - 'The Metaverse' As we...

Posted by: Imagination
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Leaders

The importance of gamefulness to experience design

In working through a large, complicated project for an automotive client, my team at Critical Mass faced an experience design challenge that only a gamer could solve. The features we came up with were well-received by client stakeholders, but one...

Posted by: Critical Mass
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Leaders

​Design Makes The Experience

Where can you find out how Adobe and other leading brands use design to create better customer experiences? It has never been more important to offer your customers a truly exceptional brand experience. In the digital era, where customers make...

Posted by: Creativepool Editorial
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Leaders

Design your own “Monster Hunting” experience this Halloween

A leading name in Augmented Reality enabled products and entertainment has recently partnered with the UK supermarket chain Asda to bring the “Asda Spook Squad” to life in an “Monster Hunting” experience developed by Momentum...

Posted by: Benjamin Hiorns
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Leaders

Grey Africa to launch design studio

Grey Africa has expanded its “Open and long, famously effective” service offering with the development of its specialist branding development unit Grey Design. The design division is integrated within the current Grey Africa structures and...

Posted by: Creativepool Editorial
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Industry

London Design Festival 2012

The London Design Festival is celebrating it's 10th year with new exhibitions, installations, workshops and the launch of the Global Design Forum. The festival celebrates London as the design capital of the world. This year Trafalgar Square is home...

Posted by: Creativepool
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Leaders

How to reach a more inclusive online customer experience

Good user experience isn't measured by how attractive a website or application can be. There are a number of elements at play when designing effective online UX, but most of them run through clarity of communication and accessibility. Following the...

Posted by: Creativepool Editorial
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Features

The future of Product Design is ethical

One day, robots will inherit the earth. As machine learning and artificial intelligence make bigger leaps forward year on year, product design, UI and UX do so as well, by leveraging the power of machine intelligence to solve the world’s most...

Posted by: Antonino Lupo
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Features

Legends of Design: Jonathan Ive

Sir Jonathan Paul Ive is one of those figures who will always be remembered for leaving an everlasting mark in the history of design, technology and creativity. Save for the late Steve Jobs, there is no one who had more relevance in the history of...

Posted by: Antonino Lupo
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Job Description: Design Manager

A design manager is employed to lead numerous design-related tasks. These may include web design, product development, advertising or general creative roles. These individuals can be employed in construction, in graphic design firms, in the...

Posted by: Creativepool
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Job Description: Design Director

A Design director bridges the link between creative employees and management. A senior role for leaders with a proven track record of effective communication, innovation, and high-level design problem-solving, design directors ensure that all...

Posted by: Creativepool
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Leaders

"Traditional design can still have a real impact" - #JudgeSpotlight

With over 25 years of experience as an art director and designer, Wellmark Executive Creative Director Mark Sammartino was a perfect fit for the Annual 2020 Publishing panel. As a juror for one field of creativity that kind of lost its essence with...

Posted by: Creativepool Editorial
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Inspiration

Award-winning design all Round - #AnnualSpotlight

Freelance designer and illustrator James Round had never entered The Annual prior to 2020. The moment he did, he grabbed two Bronze prizes and was shortlisted for several others. He is now the #5 ranked Creative in the community, and for some really...

Posted by: Creativepool Editorial
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Leaders

Why big brands need design systems

It is now yesterday's news that the consumer experience has almost entirely shifted online as a result of a global pandemic. With such sudden change in behaviour, consumers have honed their taste in regards to interactive experiences, and they are...

Posted by: Creativepool Editorial
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Leaders

Design for people, not just the planet

For every person who will take durable jars to refill, there’s thousands who won’t. In the race to reach sustainability and be regarded as the greenest brand in the biz, consumers are often overlooked. This is not to mean that their...

Posted by: Creativepool Editorial
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Inspiration

Between typography, graphic design and perseverance - #MemberSpotlight

Iain Smith Dwight has a mind buzzing with energy and a creative spirit that never rests. From music to fashion, film and even more, Iain can easily find inspiration in any kind of creative industry that interests him, never afraid to take an extra...

Posted by: Creativepool Editorial
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Industry

How to choose a design agency

Design is a fundamental pillar of the creative journey. Whether you’re a retail brand looking to stand out from the herd, a startup trying to cultivate some kind of identity or an agency looking for something special to pull your latest...

Posted by: Benjamin Hiorns
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Inspiration

How his love for editorial design saved an art director - #MemberSpotlight

When the pandemic hit, Steve Thone was one of the many creative professionals who were forced to move to a freelance life for a living. His resilience serves as a testimony to the strength of the overall industry - as well as a reminder of his own...

Posted by: Creativepool Editorial
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Inspiration

Raw simplicity and clarity of design - #MemberSpotlight

It sounds cliché, but one of the most important recommendations a starting designer should heed is to keep things simple. Easier said than done, of course - and yet some designers, such as Jennifer Swales, make of simplicity the founding stone...

Posted by: Creativepool Editorial
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Inspiration

Good design is nothing without research - #CompanySpotlight

No matter the kind of creative project that stands before them, Toshiyuki Hashimoto and his team at aircord will always go through an extensive prototyping and research phase to make sure things are just right. It is an excellent approach to...

Posted by: Creativepool Editorial
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Features

Design in 2021: What will influence creative?

The wonderful thing about design trends is that with a new year comes an opportunity to reset and quite literally breathe new air, colour and technique into our work.We’ve spotlighted three themes which we see dominating the creative direction...

Posted by: Something Big
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Inspiration

Graphic Design and Synaesthesia – #MemberSpotlight

In the overload of information and noise that is the digital age, there has never been a stronger push to be yourself and promote your own uniqueness to the world. This is especially true of artists and creatives - everyone has their own style,...

Posted by: Creativepool Editorial
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Inspiration

The most popular Web Design trends for 2021

Anyone following the video games industry has probably seen this coming for a while, but we humans love interaction and most of all, we love games and stories. There’s nothing quite like a good interactive experience with our web browser to...

Posted by: Antonino Lupo
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Inspiration

What is a Digital Experience?

The expectations of the average consumer from companies concerning marketing and communication have grown rapidly over the last two decades and a lot of this has to do with the growth in digital technology. We live in times where many retailers only...

Posted by: SMACK Agency

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