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Inspiration

Havas Media put avocados in space for the Superbowl

There's no doubt that the UK advertising industry has always enjoyed an unrivalled reputation for innovation, creativity and flair. Despite much work becoming rather prosaic and generic in recent years, that reputation sustains and remains. However,...

Posted by: Magnus Shaw
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Leaders

Will the BA fire ruin their Christmas campaign?

With the Autumn hardly upon us, British Airways are set to launch their Christmas travel campaign. It's a digital affair, as you might imagine, and builds on their 'No Place Like Home' concept launched earlier this year. The ads use quirky sayings,...

Posted by: Magnus Shaw
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Leaders

Simon Cowell: The master of marketing

What is Simon Cowell? A TV presenter? A music producer? An pop manager? Well, undeniably all these things; but ultimately he's one of the most accomplished marketeers the UK has ever created. Just look at his greatest achievement. He not only...

Posted by: Magnus Shaw
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Inspiration

Design Icons: The Coca-Cola Bottle

In 1915, an American lawyer Harold Hirsch organised a design competition. Eight packaging companies were invited to build “a bottle which a person could recognise even if they felt it in the dark, and so shaped that, even if broken, a person...

Posted by: Magnus Shaw
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Leaders

Meet the robot that gets smarter when it changes shape.

War is hell, they say. So perhaps it's not surprising the stuff of nightmares is funded by the military. The US military to be precise. Yes, the American Army is putting cash dollars into into a robotic cockroach. What's more, it's an intelligent,...

Posted by: Magnus Shaw
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Inspiration

Six US presidential candidate logos reviewed

In the UK, those standing for parliament always use the branding of their party. During the run-up to the recent general election, you may have noticed Labour candidates' posters were red and yellow with a red rose; Tories were all blue and white...

Posted by: Magnus Shaw
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Leaders

The Week In Advertising - Superbowl Special

Jamie Casino - Casino's Law It's hard to overstate the importance of the Superbowl to Americans. Ostensibly a sports final, it's actually a televisual event which unites the country annually - and the commercial breaks are just as important as the...

Posted by: Magnus Shaw
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Inspiration

'Interstellar' - a long movie, but worth the trip?

If we ever had drive-in movies in the UK, they kept it pretty quiet. The whole concept of taking your car into a cinema is very much an American one, and even here it’s dying. In fact, there are only 340 such theatres left in the whole of the...

Posted by: Magnus Shaw
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Inspiration

Two naughty cows and the best advertising campaign in America.

Let’s keep things simple. I’ve seen an ad campaign I really like. It’s funny, witty, smart, highly noticeable and very memorable. I know, I know - if you’ve read my articles for Creativepool, you’ll be aware I rarely...

Posted by: Magnus Shaw
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Features

This Week In Advertising

When Creativepool went looking for a fine fellow to write a column called ‘The Week In Advertising’, it made very good sense to search for a writer with a calm perspective and a measured, balanced approach. Well, they were all busy, so...

Posted by: Magnus Shaw
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Inspiration

The Froyo Revolution

In providing a healthy alternative to ice cream, frozen yoghurt sells itself. While the US has been indulging in froyo for decades, the UK is currently experiencing a market explosion with new shops popping up on high streets across the country. But...

Posted by: bluemarlin
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Leaders

What to watch? Why too many platforms are spoling the TV broth.

On 11 December 2008, Project Canvas was announced. A joint venture between the BBC, BT and ITV, it replaced the failed Project Kangaroo, a proposed video-on-demand service which was refused a licence on competition grounds and ended up as the SeeSaw...

Posted by: Magnus Shaw
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Leaders

Sick? Why pharmaceutical advertising dominates American TV.

If you read my column earlier this week, you'll know I'm in America. If you didn't, I'm in America. In fact, I'm now in America's oldest town, St. Augustine - on Florida's Atlantic coast. And despite the temperature being in the low eighties (which...

Posted by: Magnus Shaw
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Leaders

We're being spied upon. But then, we made it so easy.

The most surprising aspect of the Edward Snowden case and the revelations about GCHQ is that anyone is surprised. Did we really imagine our 'lords and masters' had such respect for our privacy and dignity that they would resist the temptation to...

Posted by: Magnus Shaw
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Features

Re:cycling. Should Lance Armstrong hand his sponsorship money back?

by Magnus Shaw. In this age of fitness fanaticism and dire public transport, it's not unusual to see people arriving at the office on a bicycle. How they find the stamina, I can’t begin to guess, but I don’t think they take the Lance...

Posted by: Creativepool
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Inspiration

CP Loves...The wonderful work of Christopher Boffoli.

by Magnus Shaw. I'm well aware of my tendency to be a grouch. Blame it on old age, blame it on a personality flaw, blame it on the boogie - whatever the reason, I absolute concede the point. When I find something unsatisfactory, foolish or flawed,...

Posted by: Creativepool
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Features

The 'Welcome To Las Vegas' sign, appreciated.

by Magnus Shaw. If you've always been keen to see the very cornerstone of capitalism; a seething hub of avarice and a perfect mechanism for prising people's hard earned cash from their pockets, Las Vegas is for you. I've just returned from a...

Posted by: Creativepool
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Inspiration

CP Loves... The strangely moving web art of Dain Fagerholm

by Magnus Shaw. Animated GIFs - the curse of the internet. In spite of the myriad possibilities of HTML5 and the rise of some truly brilliant digital designers, there's still a tendency for the keen amateur website builder to become very excited...

Posted by: Creativepool
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Features

Have Obama supporters created the most insulting ad of all time?

by John Fountain. Reading the comments, it seems that quite a few people think the Obama ad that repeats the line 'Wake the Fuck Up' is pretty funny. Many are saying that for the first time someone has made a political ad that they get, and like,...

Posted by: Creativepool
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Workshop

Opinion - The will to live. How complacency is ruining retail.

by Magnus Shaw I hope you enjoyed your Bank Holiday, thunder storms and all. I did some light shopping on Sunday, such is my hectic rock and roll lifestyle. My good lady wife and I wanted to make a couple of specific purchases: some reading glasses...

Posted by: Creativepool
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Workshop

Opinions - Brand GB. As seen from USA

by John Fountain I was in the US during the entirety of the Olympic Games. As I wasn't able to secure any tickets to any of the events I couldn't see any particular reason for sticking around. So me and my mob headed in the opposite direction to...

Posted by: Creativepool
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Inspiration

Opinions - The sensory overload inside American ad agencies

by John Fountain During my career I've had to come up with ideas in all sorts of shabby environments. For a year I worked out of a garage in Paddington. While in Singapore my office was on the second floor of a very dodgy shopping precinct. And...

Posted by: Creativepool
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Workshop

Opinions - Unliked. Is the sheen coming off Facebook?

by Magnus Shaw When discussing Facebook, different rules apply. In Facebook's world, audiences, members, revenues and profits are measured on a macro-scale that dwarfs the figures bandied around in banking circles. A few statistics: -Users upload...

Posted by: Creativepool
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Inspiration

CP Loves... Easy Rider. The Raleigh Chopper

by Ashley Morrison The year is 1967 and Alan Oakley, head designer at Raleigh, is on a plane over the Atlantic. He's been sent by Raleigh to the USA for inspiration to help restore the company's fortunes. It was a good move. If anyone knows about...

Posted by: Creativepool
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Workshop

Opinions - It's only natural. The American instinct for marketing.

by Magnus Shaw I'm in America. Staying in Kissimmee, Florida and genuinely delighted to see things looking a lot better. Last year I was alarmed at the number of boarded up stores and saddened by the prevalence of regular Americans soliciting money...

Posted by: Creativepool
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Features

Take your pick. Why consumer choice is not always a good thing.

Social media is currently the marketing Holy Grail. Formerly sceptical clients are now convinced that, properly leveraged, Facebook and twitter will open up a treasure trove of commerce. Against this backdrop, Dutch airline KLM is offering its...

Posted by: Creativepool
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Inspiration

Souled. How religion uses advertising.

On 21st October 2008 a completely original advertising campaign was launched. Positioned on the sides of buses it carried the simple headline: 'There's probably no God. Now stop worrying and enjoy your life. This was the first time a marketing...

Posted by: Creativepool
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Industry

How to choose a Copywriter

The written word is a funny thing. It’s something `almost all of us have a basic understanding of and use every day to reply to emails, forward distracting memes to our co-workers and message our significant others about dinner. But how often...

Posted by: Benjamin Hiorns
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Leaders

Why 2021 must become the year of inclusive workplaces

Though Covid has somewhat strengthened some workplace ties between employees, there's still a significant portion of the workforce which doesn't exactly feel more connected than before. In fact, this physical distance seems to have hurt the industry...

Posted by: Creativepool Editorial
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Workshop

You are designing tomorrow’s rubbish

It was just a few months ago, in February, that the AF&PA (American Forest & Paper Association) released a comprehensive research document in which it surveyed a number of paper mills around the US, offering then some guidelines on how to make more...

Posted by: Antonino Lupo

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