Displaying 361 - 396 of 2493 results
An emotive ad voiced by rapper AJ Tracey that captures the hopes and dreams of young people from the estate surrounding Grenfell Tower is being released today, as its creators call for the ad industry to buy shirts and help keep the dreams of these...
Posted by: Creativepool Editorial
A new campaign aims to demonstrate the reality of life without choice and to reframe the meaning of ‘pro-life’ by targeting those who support restricting reproductive healthcare options. ‘Made by Choice’ is the work of...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? There is no typical day, but there is a fairly common structure. It kicks off walking Bobby (our puppy) round our local park, while answering a handful of early emails, sending a...
Posted by: Creativepool Editorial
To celebrate the launch of the new LEGO Disney Castle and honour 100 years of Disney, London based artist Lakwena Maciver has unveiled her latest artwork, Kaleidowaves, a 4.5m tall castle window inspired by the storytelling possibilities of the new...
Posted by: Creativepool Editorial
If you’re a creative currently in the midst of an existential crisis; you’re not alone. On paper there should be nothing to worry about. After all, creativity is subjective and reactionary, while AI is objective and purely logical. Never...
Posted by: Benjamin Hiorns
At almost 15 minutes, The Call - a new work for the charity Switchboard LGBT+ - is not to your typical advert. It's a carefully balanced short that shows the breadth of support the charity offers, while tenderly touching upon the experiences faced by...
Posted by: Creativepool Editorial
How did you get into the industry? A combination of both luck and being in the right place at the right time! Having taught myself HTML and a bit of Photoshop 4 (plus the fact I could draw/illustrate which came in handy - I think that was the...
Posted by: Creativepool Editorial
Beck's recently introduced Beck's 70+, a limited edition beer specially designed for more mature drinkers. As our taste buds age, we develop more resistance to bitter flavours, and Beck's has created a new formula that compensates for this change by...
Posted by: Creativepool Editorial
“Apple can do no wrong.” This was a mantra that seemed to permeate the first two decades of the century, when innovation after innovation continued to spill out of Steve Jobs like a golden faucet. Tim Cook is no Steve Jobs. While...
Posted by: Benjamin Hiorns
“Deepen the Bond”, featuring Martin and Roman Kemp, is the new Father’s Day campaign created by Iris, the global creative innovation network. The social campaign brings to life Jack Daniel’s’ new Bonded whiskey by...
Posted by: Creativepool Editorial
Last year Laced commissioned SomeOne to fully overhaul their strategic, verbal and visual BrandWorld. From the world’s finest auction houses to the most codified streetwear hubs, reselling sneakers and other contemporary, limited edition items...
Posted by: Creativepool Editorial
The life of a freelancer is a nomadic one by design. You’re constantly moving from client to client and opportunity to opportunity and if you stop moving for even a second, implosion seems almost a given. That’s why, as freelancers, we...
Posted by: Benjamin Hiorns
For CMOs today, options for building your brand are changing before your eyes. These days, leading brands think like publishers, creating editorial calendars, hiring chief content officers, and curating their asses off. This is all good and well, but...
Posted by: Lysle Wickersham
How was your company born and where are you based? We began our journey 11 years ago as a typical photography post-production company. However, we soon realized that the world of CGI offered incredible opportunities for creativity and...
Posted by: Creativepool Editorial
Ben Ducker, Executive Creative Director at Journey Further, offers valuable insights for brands seeking to captivate audiences effectively and deliver powerful creative whilst managing tighter budgets and highlights the importance of data-driven...
Posted by: Creativepool Editorial
By Alex Jenkins, Editorial Director at Contagious. It feels like the last twelve months has seen the ad industry stuck in a creative recession. As someone who’s monitored the output of the global ad industry for over a decade, I can’t...
Posted by: Creativepool Editorial
In collaboration with IFFCO’s Plant-Based Venture, WMH&I recently created THRYVE; a new plant-based food brand born in the Middle East. The brand sets out to spearhead a movement of change towards healthier and more sustainable eating in the...
Posted by: Creativepool Editorial
How did you get into the industry? I seem to have developed an eclectic skillset, and I’ve been switching back and fore between images and words my whole adult life. At 18 I chose words, bailing out of a foundation course in Art and Design for...
Posted by: Creativepool Editorial
Creative agency, Free The Birds has developed a unique room fragrance to boost creativity. The fragrance is being launched as part of a campaign to raise awareness of the power of creativity and the challenges faced by the sector. All profits will be...
Posted by: Creativepool Editorial
It’ll have escaped the attention of nobody that AI has been the chief disruptive trend of 2023. The way things are going, it might end up being the chief disruptive trend of the century. But while there are so many catastrophising the end of...
Posted by: Benjamin Hiorns
An invention the world didn't know it needed has been unveiled. Premium Chips brand Hoeksche Chips, in partnership with Wunderman Thompson, has solved a problem that has haunted chip-eaters worldwide for decades. Humanity has been plagued by the...
Posted by: Creativepool Editorial
When we enjoy our work, and it's a part of who we are, it's harder to be mindful of sneaky burnout gremlins. So how can we make sure we look after our mental health when our creative minds never take a break? Creativity isn’t just a job we...
Posted by: We Are Tilt
To launch the eagerly awaited fourth installment in Blizzard Entertainment’s Diablo series, B-Reel has revealed its new campaign daring gamers to taste something no one on earth has ever tried before: a Demon Meat Shake. After the open Beta...
Posted by: Creativepool Editorial
Earlier this year, Grizzly collaborated with cloud security company Zscaler to evolve and energize its brand as a catalyst of transformational growth, paving the way for it to become a loved and recognized technology brand. We spoke to Grizzly CCO...
Posted by: Creativepool Editorial
We’ve got in-house copywriters. Why would we need a journalist to write our PR stories? It’s a question numerous clients have asked us, often at the start of our relationship, and one we’re always happy to answer. When creating copy for owned...
Posted by: Red Setter
As demand for creative roles booms across a variety of industries, The Interaction Design Foundation, the world’s leading online design school, reveals five creative career paths to explore that never existed before. With the introduction of...
Posted by: Creativepool Editorial
KitKat introduced their ‘Have a Break, Have a KitKat’ tagline in 1957, and to this day it’s widely recognised all around the world. In fact, it’s a slogan so well-known that you don’t even have to finish it or add the...
Posted by: Creativepool Editorial
The Design Council’s refreshed visual identity launched with sustainability and accessibility at its heart. As the UK’s national strategic advisors for design, the Design Council aims to open a conversation around graphic design...
Posted by: Creativepool Editorial
RAPP UK has created a campaign to drive awareness for mothers2mothers, a health charity working across 10 sub-Saharan African countries. The campaign, ‘Don’t Buy It’, revolves around a special stall set up in a bustling Ghanaian...
Posted by: Creativepool Editorial
Girlguiding, the iconic British brand which is the UK’s largest youth organisation dedicated completely to girls, has launched its most transformative rebrand since being founded 113 years ago. Launching on International Women’s Day, the...
Posted by: Creativepool Editorial
Nonprofit design advocacy organisation, Where are the Black Designers? Recently announced a 12-month partnership with global creative digital product studio, ustwo. Together, the partners aim to create equity through service, and drive tangible...
Posted by: Creativepool Editorial
NESQUIK has partnered with global brand-led business transformation company FutureBrand to deliver a modern brand identity. At the heart of the work sits NESQUIK’s much-loved iconic mascot, Quicky, who has been reimagined for a digital future....
Posted by: Creativepool Editorial
In the first of an ongoing series, I’ll be examining the impact generative artificial intelligence is having on our creative jobs. As a copywriter myself I thought it obvious to start there but will be pitching man vs machine on a range of...
Posted by: Benjamin Hiorns
We Are Futures is a brand and social impact agency, which specialises in the youth markets of tomorrow. They analyse how young people think, react, talk and behave, and help businesses connect with young people and their families. This week, we...
Posted by: Creativepool Editorial
Independent creative agency HarrimanSteel recently launched ‘Grow Beautiful’, an artistic creative campaign for renowned sustainable beauty brand, Davines. The film-led campaign showcases both the brand’s and the agency’s...
Posted by: Creativepool Editorial
This year to support the humble local corner shop and the work they do for their communities, Cadbury with the help of global agency of record, VCCP, is launching a new integrated campaign, ‘The Big Win-Win’. In the form of a nationwide...
Posted by: Creativepool Editorial