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Workshop

How to Hire a Project Designer

When it comes to executing successful projects, hiring the right professionals is crucial. A project designer plays a vital role in shaping and bringing ideas to life. This article aims to guide you through the process of hiring a project designer,...

Posted by: Creativepool Editorial
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Inspiration

Can You Be a Successful Freelance Creative as an Introvert?

Freelancing has become an increasingly popular choice for creative professionals in recent years, particularly in the years following the pandemic. I’ve been freelancing for over a decade now and the freedom to work on diverse projects, set...

Posted by: Benjamin Hiorns
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Features

How to craft a winning Annual entry in 5 steps!

A simple guide to help you create the perfect Annual submission. 1. Download the Entry Pack The Entry Pack is your key to understanding the process of taking part in The Annual. Contained within is a whole host of information about the process,...

Posted by: Creativepool Editorial
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Inspiration

How audio gets personal without being intrusive

The drive for consumer privacy has shaken up the ad industry, forcing brands to look at how they target their audiences. And it’s not a bad thing. Google’s imminent removal of third-party cookies means consumers will no longer be followed...

Posted by: Creativepool Editorial
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Inspiration

Fighting fire with Candour | #CompanySpotlight

This week, we’re shining our company spotlight on the London-based Documentary Production company, Candour. We spoke with Co-founder and producer Zachary Crawley on the studio’s humble beginnings and its current status as a defiantly...

Posted by: Creativepool Editorial
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Workshop

5 Ways to Diversify Your Freelancer Income as a Creative #PurposeMonth

Being a freelancer in the creative industries can be equal parts exhilarating and terrifying, particularly with AI now potentially changing the playing field for so many of us. For me, freelancing offers the freedom to only accept the work I...

Posted by: Benjamin Hiorns
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Inspiration

Learning to live and breathe | #CompanySpotlight

Live & Breathe is an independent and progressive agency of 75 people based in the UK with global reach that believe collaboration is everything. It’s where they get their name from - by living & breathing their clients’ business needs for...

Posted by: Creativepool Editorial
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Industry

Will AI take my job as a designer? #ManVsMachine #PurposeMonth

In the second of an ongoing series, I’ll be examining the impact generative artificial intelligence is having on our creative jobs. Here, I’m focusing on design and exploring whether the designers of the future will be able to compete...

Posted by: Benjamin Hiorns
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Leaders

#GettingToKnow Mike Bell, Executive Producer @ FutureDeluxe

Tell us a bit about your role! Is there a “typical” day? Life as an EP means that no two days are the same - and for me that’s part of what makes it so compelling. My focus is on considering the needs of our client partners...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on Deep co-owner Charlie Eiles

How did you get into the industry? Having studied at Bournemouth I always enjoyed being surrounded by creative talent. I never wanted to be a designer but was fascinated by the way people used things, and what made them choose one brand over...

Posted by: Creativepool Editorial
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Industry

Staying up way past midnight with TwelveA.M. | #CompanySpotlight

For this week’s spotlight, we spoke to OJ Deady, Co-founder and Managing Partner at TwelveAM, a premium content production agency connecting brands and audiences through immersive, high-quality content that gets to the heart of modern culture...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Georges Tertois, Co-Founder of Eidgensi

Georges Tertois is Co-Founder and General Manager at Eidgensi, a creative media agency for the new era of the internet. Tell us a bit about your role! Is there a “typical” day? It genuinely is different each day. The question I...

Posted by: Creativepool Editorial
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Leaders

Waking the Bear | #CompanySpotlight

In 2018, Richard Stanton and Toby Strangewood had a working hypothesis for a new agency. They wanted to build a marketing communication agency purposely designed for the unique needs of businesses going through critical periods of change. 5 years...

Posted by: Creativepool Editorial
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Inspiration

What Brand Believers Know That You Don’t

Long before digital marketing started to suffocate emotional creativity in favor of unnecessarily complex, performance-based blindness, my agency presented a TV spot for a high-end audio brand. We were excited. We had a powerful concept, and we...

Posted by: Lysle Wickersham
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Leaders

#GettingtoKnow Alex Normanton, Global Brand Experience Lead at Reckitt

Tell us a bit about your role! Is there a “typical” day? My days are incredibly diverse, spinning multiple plates at any given time. I think the only typical moment within my day is drinking coffee. I could be writing briefs, reviewing...

Posted by: Creativepool Editorial
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Inspiration

A new age for NESQUIK’s iconic mascot | #BehindTheBrand

NESQUIK has partnered with global brand-led business transformation company FutureBrand to deliver a modern brand identity. At the heart of the work sits NESQUIK’s much-loved iconic mascot, Quicky, who has been reimagined for a digital future....

Posted by: Creativepool Editorial
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Workshop

Celebrating rejection for International Design Day

Design is a crucial part of our lives, particularly for those of us lucky enough to be involved in the creative industries. From the products we use to the spaces we inhabit, design is everywhere and in everything and International Design Day, which...

Posted by: Benjamin Hiorns
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Inspiration

#MemberSpotlight on Emptylayer 3D Artist, Denis Donea

How did you get into the industry? I developed a passion for the 3D world after completing my degree in interior design, and it has been nearly a decade since then. Despite the passing of time, I still find it exciting and engaging. Throughout this...

Posted by: Creativepool Editorial
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Inspiration

Will AI take my job as a Copywriter? #ManvsMachine

In the first of an ongoing series, I’ll be examining the impact generative artificial intelligence is having on our creative jobs. As a copywriter myself I thought it obvious to start there but will be pitching man vs machine on a range of...

Posted by: Benjamin Hiorns
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Workshop

How much should I charge as a freelance packaging designer?

Packaging design is a critical aspect of product development, and it plays a vital role in the success of any brand. A skilled packaging designer has the ability to create packaging that is not only aesthetically pleasing but also functional and...

Posted by: Creativepool Editorial
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Inspiration

Distinctly Japanese restaurant comes to the UK in style | #BehindTheBrand

This week we sat down with Kevin Grima, Creative Director at Harrison, to discuss how the 360 branding agency worked with casual dining Udon noodle restaurant Marugame Udon to bring the authentic Japanese experience to the UK market. What was the...

Posted by: Creativepool Editorial
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Leaders

#GettingtoKnow COLLINS Designer Dev Valladares

Tell us a bit about your role! Is there a “typical” day? That’s a tricky one! I am part of both the design and the motion teams at COLLINS. So, one day I’m freely sketching new visual concepts for an R1 presentation; the next...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on Flying Duck Studio Lab

Flying Duck Studio Lab is an ethical and inclusive creative studio whose goal is to share positive and inspiring story-telling by bringing top-notch productions to the world and working towards changing the industry for the better. They specialise...

Posted by: Creativepool Editorial
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Inspiration

Hydrafacial undergoes brand refresh with Free the Birds | #BehindTheBrand

Hydrafacial, a category-creating brand at the intersection of beauty and aesthetics, partnered with creative agency Free the Birds to refresh its visual identity and brand architecture to support its explosive global growth plans. Beloved by its...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Darren Groucutt, RX Creative Director at VCCP

Tell us a bit about your role! Is there a “typical” day? I am part of the Retail Experience(RX) leadership team at VCCP, alongside Rob Sellers, Steph Thomas and Stephen Renou and am responsible for the creative output, working on clients...

Posted by: Creativepool Editorial

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