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Leaders

#GettingToKnow the special ops man born with mischief in his blood

Paul Mallon is a man who feels he was always a perfect fit for Lucky Generals as it’s an agency, like him, “born with mischief in their blood.” He came to LG after working at Paddy Power, who were the agency’s first client...

Posted by: Creativepool Editorial
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Features

Simon Frederick on why Black is the New Black

As photographer/director Simon Frederick peers down the stairway overlooking his current exhibition at the National Portrait Gallery, it’s a significant moment. Black is the New Black features 30 prominent black personalities from the worlds...

Posted by: Ryan Watson
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Leaders

AKQA unveil Hostile Takeover Weekend for Call of Duty: Infinite Warfare

In what may very well be the ultimate targeted marketing campaign, AKQA spent an entire weekend mounting a calculated assault on one Call of Duty (colloquially known as COD amongst fans and detractors alike) game in order to promote the next game in...

Posted by: Creativepool Editorial
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Leaders

Black Friday 2016: A Creative Review

Black Friday is a very modern phenomenon. A true triumph of commercialism, it's a perfectly placed date in the cultural calendar that gained so much attention a few years ago that South Park deemed it necessary to construct a feature-length episode...

Posted by: Benjamin Hiorns
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Inspiration

Where are all the Black Designers? | #BehindTheIdea #PurposeMonth

Nonprofit design advocacy organisation, Where are the Black Designers? Recently announced a 12-month partnership with global creative digital product studio, ustwo. Together, the partners aim to create equity through service, and drive tangible...

Posted by: Creativepool Editorial
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Leaders

Why it pays to play the long game in the build-up to Black Friday

Black Friday has fast become the standout date in the UK ecommerce calendar. It may well be yet another transatlantic import to the UK retail scene, but it’s a date that consumers are looking out for and a date that ecommerce brands have very...

Posted by: Stickyeyes
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Industry

Weaving a tapestry of diversity for Black Lives Matter | #BehindTheIdea

Black Lives Matter is arguably the most important political movement of the last decade and its echoes have been felt in the ad world for well over a year now. Adding to the ever-building thrum of social rebalancing was a rather unique global...

Posted by: Creativepool Editorial
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Leaders

The Black Friday Roundup

Black Friday isn't a real thing. At least it wasn't until recently, but in recent years it appears to have become one of the most successful American imports since Breaking Bad. Thankfully the droves of rapid shoppers largely migrated online this...

Posted by: Creativepool Editorial
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Leaders

Why Innovation is the Key to Success this Black Friday | #HolidayMonth

Black Friday, one of the year's undeniable major retailing occasions, returns on the 25th of November. This occasion encourages businesses to develop new marketing strategies and make better-informed business decisions to remain competitive and deal...

Posted by: Benjamin Hiorns
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Industry

Black is... Talent, Passion and Creative Energy - #BehindTheIdea

Handling the crew for one film is already no mean feat - but handling six? Come on. And yet, the teams at Karmarama and Accenture did it. For Black History Month back in October, the agency network teamed up with black filmmakers, animators and crew...

Posted by: Creativepool Editorial
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Leaders

Riz Ahmed inspires black and ethnic voters in blacksdontvote campaign

Launched on May 18, blacksdontvote.com is the latest hard-hitting campaign by Operation Black Vote and Saatchi & Saatchi London to engage Black and Minority Ethnic (BME) communities across the UK to boost BME voter registration and turnout to vote in...

Posted by: Creativepool Editorial
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Leaders

DJ Black Coffee joins forces with Ballantine's Whisky in new campaign

In the latest episode of Ballantine's “Stay True Stories” series created by M&C Saatchi Sport and Entertainment and M&C Saatchi London, the Pernod Richard-owned scotch whisky brand have teamed up with South African electronic musician and...

Posted by: Benjamin Hiorns
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Features

How to thrive beyond Black Friday | #HolidayMonth

Andy Wilson, Media Director at Dropbox, gives us his thoughts on what Black Friday and Cyber Monday mean for online creators and entrepreneurs and outlines how to market a small business online and get the most out of the event and its immediate...

Posted by: Creativepool Editorial
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Industry

Black Minds Matter UK and the 21K donor challenge - #BehindTheIdea

With the stigma around mental health issues and vulnerability still alive here in the UK, we can only imagine how bad it can be as a member of an underrepresented community. Black Minds Matter UK set out to change that. With a campaign/challenge...

Posted by: Creativepool Editorial
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Leaders

The Most Influential Black Person in Britain

Karen Blackett OBE, chief executive of WPP's MediaCom, has recently been named “The Most Influential Black Person in Britain” by Powerlist magazine, but the 43-year old leader of the UK's largest media agency still thinks it's odd that...

Posted by: Creativepool Editorial
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Features

The Black Cab Interviews Singapore: Chris Frost, Director, Cogs Agency

The Black Cab Interviews have flown all the way from London to Singapore just in time for Spikes Asia - Singapore’s Festival of Creativity, in collaboration with Jones Knowles Ritchie, supported by Cogs Agency and with production support by 90...

Posted by: Creativepool
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Leaders

The Black Cab Interview Singapore: Ian Perkins - ECD at Name and Name

The Black Cab Interviews have flown all the way from London to Singapore just in time for Spikes Asia - Singapore’s Festival of Creativity, in collaboration with Cogs Agency with production support by The Flying Kick Asia and Shooting Gallery...

Posted by: Creativepool

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