Features
US-based creative agency Mekanism prides itself on delivering work aligned with the 'Soul & Science' of storytelling, which means the human and data side is considered on every brief.
It's an approach that helps the company to deliver meaningful...
Posted by: Creativepool Editorial
Features
London-based independent agency AnalogFolk's former head of delivery Ete Davies was promoted to MD of the company in 2016.
Having spent time at other digital outfits such as AKQA, Tribal DDB, Modern Media (Digitas) and SixandCo, he has overseen...
Posted by: Creativepool Editorial
Leaders
Tim Leary famously referred to virtual reality (VR) as "LSD for the 90s". And after my recent trip to the Virtual Cinema at SXSW, it became obvious why.
Up until now, VR for me, had been a pretty shallow experience, rather like a ride on Space...
Posted by: Russell Schaller
Industry
There's not long to go before a room full of industry luminaries gather at London’s Banking Hall to celebrate this year’s Creativepool Annual 2019 winners.
You've entered the competition, seen the shortlist and shared the news which...
Posted by: Creativepool Editorial
Features
In a new series of interviews with some of the people who made Creativepool's top 100 industry influencers shortlist for the Annual 2019, they offer insight on their business strategies, company culture and vision for the future.
First up, Amelia...
Posted by: Creativepool Editorial
Workshop
From communicating with Lauren Leaver, a member of this little creative community of ours, it is evident how passionate she is about what she's doing. It shows in her work.
Let's review and critique that work.... ummm.... right now!
I think we can...
Posted by: Kevin Forister
Inspiration
What does the future look like? Change is happening at a faster rate than ever before and we've become one global community meaning we witness even more evolving consumer habits.
At Connect: London, Hollie Lubbock, interactive design lead at Fjord,...
Posted by: Creativepool Editorial
Industry
Smoothie brand Innocent’s Annual Brand Team of the Year win in 2018 energised its whole creative team, according to Katie Rosen, group head of creative.
The department has grown by 10 - from 8 to 18 - in her five-year tenure since she joined...
Posted by: Ryan Watson