Displaying 253 - 288 of 1093 results
Like so many love affairs, our relationship with Google arrived unexpectedly, blossomed fabulously and soured rapidly and bitterly. We've thought fondly of companies before - Cadbury for their caring, socialist roots; Virgin for their casual...
Posted by: Magnus Shaw
Owning a domestic animal is a trade-off. They bring you companionship, fun and a messy carpet - in return, you give them food. Lots of food. Indeed, it can feel as though the only reason they give you all the affection and comfort is because of the...
Posted by: Magnus Shaw
Defining an era is always a tricky, and possibly flawed, business. The eighties were only a festival of wealth, champagne and yuppiedom for a privileged few; while the sixties cultural revolution and endless cool applied only to a narrow...
Posted by: Magnus Shaw
If advertising is about anything, it's about influence and persuasion. So allow me to tell you a tale which perfectly illustrates the strange and mysterious ways in which the human psyche is influenced and persuaded. This is the story of a man who...
Posted by: Magnus Shaw
Channel 4 is in trouble with Ofcom. Not for a programme or an advertisement, but the juxtaposition of the two. The broadcasting regulator says the station broke their code on 26th December 2012 when they ran a commercial which gave the impression it...
Posted by: Magnus Shaw
Ever get the feeling this whole digital hoopla is just being made up as we go along? Starting to suspect 'boffins' are just slinging out new widgets for a hungry world to scoop up and guzzle down, like mongrel hounds being thrown scotch eggs? Welcome...
Posted by: Magnus Shaw
Creativepoolers in the fortunate position of holding down a fulltime staff job will be familiar with the warm glow of the monthly payslip. Sure, you'd probably like the net total to be larger, but at least your earnings show up on a predictable...
Posted by: Magnus Shaw
On Tuesday, More! magazine's latest edition hit the shops. With Beyonce as its cover star, it was a notable issue because it was the very last one. Visit the More! website and you'll be met with a downbeat message: more! is a well-loved brand which,...
Posted by: Magnus Shaw
Have you been to a supermarket recently? If you have, did you ask the till operator whether you could take the contents of your trolley for nothing? Of course you didn’t. The very suggestion you might be entitled to free groceries would be...
Posted by: Creativepool
by Magnus Shaw As the coalition continues to press citizens to find jobs, while simultaneously conspiring to reduce the opportunities available, jobseekers face further indignity. In recent weeks I've heard many opinion formers and politicians...
Posted by: Creativepool
It has been suggested that working in the media is a fool's errand. Usually by people who would like to work in the media but believed those 'Traffic Warden - a lifetime of adventure' recruitment ads. However, once a year, their derogatory snipe has...
Posted by: Creativepool
I don't know how you feel about old science-fiction b-movies, but I positively love them. Perhaps it's those predictable, repeated tropes that make them so reliably comfortable and comforting. The unconvincing, plastic creature always carries the...
Posted by: Creativepool
You may have noticed Marissa Mayer, the CEO of Yahoo!, kicking up some dust last month, when she announced a complete ban on working from home. This, she claimed, was to encourage collaborative working and collective thinking. However, there was a...
Posted by: Creativepool
Skincare advertising isn't renowned for pushing the bounds of creativity. Indeed, the industry's campaigns tend to be as formulaic as the various unctions they peddle. Occasionally these ads drift into the realms of the ridiculous - I've mentioned...
Posted by: Creativepool
We like Galaxy chocolate bars, I think we're all agreed on that. Lovely, creamy, sugary sledges of tooth rotting gorgeousness, all bundled in delightfully gold foil - wonderful stuff. Mind you, we shouldn't be surprised we think this way, because for...
Posted by: Creativepool
You may think creative studios are combatitive places - loaded with friction and fierce opnion - but comparatively speaking, they're rather tranquil. Which sadly, is more than can be said for Mexico. With a rampant drug trade, corruption in high...
Posted by: Creativepool
By Magnus Shaw I remember when the 3 mobile network was the new kid on the 3G block (will there be a 4 network soon, I wonder?). Keen to make its mark in a crowded marketplace, the brand introduced itself with a rather brave TV campaign. I say...
Posted by: Creativepool
By Magnus Shaw Have you used your Tripod today? How about your Mobi? There's a very good chance you have, but you knew it as your iPhone. It seems the obvious name for Apple's mobile handset doesn't it? After all, they already the iPod and its...
Posted by: Creativepool
By Magnus Shaw Well, this should be fun. A column about poo (rather than one made up of it, which isn't unusual). You see, you're already wondering whether you really want to read on - and I don't blame you, who wants to read about that? Exactly....
Posted by: Creativepool
by Magnus Shaw. In this age of fitness fanaticism and dire public transport, it's not unusual to see people arriving at the office on a bicycle. How they find the stamina, I can’t begin to guess, but I don’t think they take the Lance...
Posted by: Creativepool
by Ashley Morrison Last week was a big week for Creativepool: after months and months in the making, the new Creativepool website went live. So to crown its first full week of existence, we have the first ever interview with Michael Tomes,...
Posted by: Creativepool
By Magnus Shaw Helping the postman to haul several swollen mailbags through my front door, it occurs to me that Valentine's Day is also a busy time for the perfume industry. As most blokes are spectacularly unimaginative when it comes to buying...
Posted by: Creativepool
by John Fountain. Here's something that I read this during the week and it impressed me so much that I thought I'd share it with you. Lord Smith, former Secretary of State for Culture, Media and Sport pointed out that - with 1% of the world's...
Posted by: Creativepool
by Jessica Hazel. Every proud parent's fridge is covered in as many sugar-paper masterpieces as can possibly be blue-tacked onto it. The only problem with this is that they get increasingly dog-eared with each slam of the kitchen door and eventually...
Posted by: Creativepool
by John Fountain. There's an art director that I know who has a pretty impressive portfolio. Plenty of big-name clients, some beautifully designed work and one or two pieces that have appeared in awards annuals. When she shows her work I'm sure that...
Posted by: Creativepool
by Magnus Shaw. If you're going to be rumbled loading beefburgers with something other than beef, try to ensure it's not horse. Oats would be better. Or sweets. But, not cat or hamster - and definitely not horse. As Tesco has discovered, people...
Posted by: Creativepool
by Magnus Shaw. First a clarification. One would think from the chatter across news outlets and social media that the HMV retail chain is in the process of locking the doors and boarding up its stores. It's isn't, but the news is not good. The...
Posted by: Creativepool
by John Fountain. A few months back I was helping a friend review some CVs for a copywriting position. There was the usual mix of applicants and all of them from different writing backgrounds including b2b, pharmaceutical, PR, blogging, journalism,...
Posted by: Creativepool
by Magnus Shaw. It doesn't matter if Sky TV project their logo onto the moon for three months. If Tesco book Al Pacino to front their 2013 campaign, it will make no difference. Should Galaxy build a scale model of the Hoover Dam from solid milk...
Posted by: Creativepool
by Jessica Hazel. Jonathan Gabb is a South-London based artist who has just opened a new show today showcasing his rather uncanny knack for creating the worlds first 3D paintings. Made from PVA glue and acrylic paint, these fragile constructions...
Posted by: Creativepool
by Magnus Shaw. I'm well aware of my tendency to be a grouch. Blame it on old age, blame it on a personality flaw, blame it on the boogie - whatever the reason, I absolute concede the point. When I find something unsatisfactory, foolish or flawed,...
Posted by: Creativepool
by John Fountain. Welcome to 2013 and to the same old furies. Have you seen the survey on industry salaries published last week in Creative Review? What gets my goat is the findings. Particularly with the question "Are you earning the right...
Posted by: Creativepool
by Magnus Shaw. Last year I wrote a piece about Professor Stephen Hawking and his remarkable, personal brand. Now the professor has lent his profile to Go Compare for the next instalment of their 'Saving The Nation' campaign. This may well be very...
Posted by: Creativepool
by Jessica Hazel. According to the Urban Dictionary the term 'Cam-Whoring' can have one of three possible meanings: 1. 'To take pictures of either yourself and/or with your friends excessively'. 2. 'The act of taking pictures of oneself with...
Posted by: Creativepool
by Magnus Shaw. Examine the figures and social media boggles the mind. Facebook boasts over one billion users - a seventh of the entire planet; Twitter has more than 100 million users. Even music-streaming app Spotify, carries 18 million...
Posted by: Creativepool
by Ashley Morrison. It seems clear to me that adverts are getting cleverer. Gone are the days of naive wonder with small children pondering how Mummy gets the dishes so clean, or young teenagers dancing around in waistcoats while sucking on their...
Posted by: Creativepool