Displaying 1 - 36 of 286 results

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Features

How the Microwave Advisory Board made life easier for 'working wives'.

Many, many years ago - when I was a mere lad (so that really is a long time back), many products had 'boards'. I don't mean the manufacturers had directors - although they did. Nor do I mean they came complete with a large piece of wood - excepting...

Posted by: Magnus Shaw
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Leaders

Fighting fires. Why that Vodafone ad is such a terrible mistake.

Getting an advertisement completely and utterly wrong is quite an art. For starters, it takes two parties who at least profess to know what they're doing: the client and the agency. Then the brief must wildly misunderstand the nature of the audience...

Posted by: Magnus Shaw
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Leaders

Hive mind. How are British Gas getting on with their new brand?

The post-Christmas advertising landscape is a rum old scene. The big retailers have withdrawn - some to lick their wounds, others to bathe in glory and ass's milk. This leaves the field pretty clear for other, less seasonal outfits, to pitch their...

Posted by: Magnus Shaw
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Inspiration

Core blimey. Why is Apple's new ad so flavourless?

Apple used to do great ads. The silhouettes of iPod users, offsetting the machine's white wires, were tremendously vivid, recognisable and memorable - classy and classic brand design. Then there were the dancing, multi-coloured iMacs, animated to...

Posted by: Magnus Shaw
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Leaders

A word about Rehtom and Easter eggs.

Easter, eh? Not as big as Christmas, and yet more substantial than Pancake Day. Still, a very good time to slow down and kick back. Here's what you'll need: some high-quality family members or friends, and small amounts of chocolate crafted to look...

Posted by: Magnus Shaw
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Features

Minimal Ads at their finest.

Minimal ads are some of the most clever print designs around. By implementing an intentional simple approach, the designer conveys the ad’s message and must find the least-complex signs and words to communicate the concept to the...

Posted by: Creativepool
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Inspiration

Vintage Politically Incorrect Advertisements

If TV and newspapers tell us anything, it’s that working in advertising back in the 60′s and 70′s was fun, booze-fueled and that everyone smoked lots and had buxom secretaries. Perhaps bearing this in mind it’s no surprise...

Posted by: Creativepool
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Inspiration

26 Creative Guerilla Marketing Examples

We are so overwhelmed with advertising everywhere that it becomes hard for creative agencies to make ads that stand out. Guerilla advertising is a great way to make unusual, surrealistic visuals and situations that passers by will remember. As...

Posted by: Creativepool
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Inspiration

30 Clever Print Ads

In the print advertising world, agencies are constantly working hard to create images that have the public talking. Smart ideas on great visuals attract audience’s attention easily and they become a kind of art in the end. We've looked high...

Posted by: Creativepool
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Leaders

Thanks to the new Lotto campaign, we all lose.

I was never keen on the National Lottery. On the night it launched, I nipped to the shop for cigarettes and was confronted with a queue which reached out of the door and off down the street. I was concerned the people had been hypnotized and summoned...

Posted by: Magnus Shaw
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Features

"Brad Pitt" - that's rhyming slang for...

by Ashley Morrison. ..the new Chanel No.5 advert. It is the most pretentious, pointless, self-indulgent load of nonsensical advertising I've seen in years. In case you're yet to join me in the rapidly growing involuntary projectile vomiting clan,...

Posted by: Creativepool
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Leaders

Marking 60 years since the first TV Advertisement

TV advertising might have been largely supplanted by online ads and social media in the last few years, but as long as television adheres to the same model (in others words, before Netflix-style streaming on-demand becomes the rule rather than the...

Posted by: Benjamin Hiorns
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Leaders

The Instagram Migrant was actually an advertisement in disguise

A man who made a significant impression on social media as he posted snaps of his supposedly illegal journey from North Africa to Spain on Instagram, has been revealed as a perfectly legal beach handball player, who was acting as part of a...

Posted by: Creativepool Editorial
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Industry

How to hire an Automotive Design Expert in 2024

Whether you are a car manufacturer, an aftermarket parts company, or a startup looking to innovate in the automotive space, finding the right automotive designer can significantly impact your project's success. This guide will walk you through the...

Posted by: Creativepool Editorial
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Workshop

How to Hire an Exhibition Designer- Definitive Guide (2024)

In the dynamic realm of business and marketing, exhibitions serve as pivotal moments for companies to make indelible marks on their audience. The triumph of an exhibition hinges not just on the showcased products or services, but equally on the...

Posted by: Creativepool Editorial
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Workshop

How to hire a Social Media Manager

In today's digital age, social media plays a crucial role in enabling businesses to engage with customers, enhance brand visibility, and drive sales. As platforms like Facebook, Instagram, Twitter, and LinkedIn continue to evolve, the role of a...

Posted by: Creativepool Editorial
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Workshop

How to hire a Character Designer

In today's visually-driven landscape, the demand for character designers has surged significantly. Whether you're in a game studio, an animation firm, or a branding agency, selecting the right character designer can make or break the success of your...

Posted by: Creativepool Editorial
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Workshop

How to hire a Retail Designer

In the highly competitive world of retail, the visual appeal of your store plays a crucial role in influencing buying decisions and attracting more visitors. Hiring a skilled retail designer is essential for creating a compelling and superior...

Posted by: Creativepool Editorial
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Workshop

How to hire a Technical Illustrator

In the realm of engineering and technical documentation, the role of a skilled technical illustrator is not merely important-it is crucial. Whether you're involved in engineering, manufacturing, publishing, or any industry sector that necessitates...

Posted by: Creativepool Editorial
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Workshop

How to hire a Visual Effects (VFX) Designer

In today's visually driven media landscape, the need for a skilled Visual Effects (VFX) Designer is increasingly indispensable. Whether you're producing a blockbuster movie, crafting a captivating advertisement, or developing immersive video games, a...

Posted by: Creativepool Editorial
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Workshop

How to hire a Video Editor

Whether you're a business looking to showcase your products, an influencer aiming to strengthen your brand presence, or an organization eager to connect with your audience, high-quality videos are essential. Crafting compelling videos involves much...

Posted by: Creativepool Editorial
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Workshop

How to Hire a Furniture Designer

In the realm of interior design, furniture plays a pivotal role-it’s the bridge between aesthetics and functionality. Whether you’re renovating your home, office, or commercial space, selecting the right furniture designer is critical....

Posted by: Creativepool Editorial
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Workshop

How to hire a 3D Designer

In today’s increasingly digital world, the demand for 3D designers is on the rise. Whether you want to visualize a product, bring a virtual world to life, or create captivating animations, choosing the right 3D designer is critical. With so...

Posted by: Creativepool Editorial
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Industry

How to Hire an Artworker

In the dynamic and inspiring realm of design, the magic lies in the eyes of creatives who can transform ordinary concepts into extraordinary visual experiences. Whether you’re a prominent design agency or a budding design venture, selecting the...

Posted by: Creativepool Editorial
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Features

Sustainable Packaging: How to Do It Right #SustainabilityMonth

How we package our goods and services is more important than you might think. The packaging, aside from serving the practical purpose of protecting the goods inside, is the first opportunity we have to get an idea of the brand. It’s an...

Posted by: Benjamin Hiorns
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Industry

How to hire a Photographer

In our visually-oriented society, the significance of enlisting a proficient photographer is paramount. Whether orchestrating a wedding, launching a new product, or aiming to immortalize a fleeting moment, selecting the ideal photographer is a...

Posted by: Creativepool Editorial
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Workshop

How to hire a 2D Animator

In today's digital age, incorporating animation is essential for businesses and individuals to effectively communicate their ideas. Whether your goal is to produce captivating marketing materials, educational content, or creative animation projects,...

Posted by: Creativepool Editorial
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Features

A Dirty Secret: Design Doesn't Sell

Can I tell you a secret? As a branding designer and consultant, I've come to realize a truth that might ruffle a few feathers: Design, in and of itself, doesn't sell. Before you sharpen your pitchforks, allow me to elaborate. Design, particularly...

Posted by: Marc Posch
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Industry

How to hire a Game Designer

With the gaming industry among the biggest in the world right now, game designers have never been more highly sought after. Whether you are a major gaming studio creating AAA games or a startup with a revolutionary idea for an indie game, the...

Posted by: Creativepool Editorial
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Industry

How to hire a Fashion Designer

In the dynamic world of fashion business, selecting a fashion designer who aligns with both your brand’s requirements and the project’s needs is paramount. Whether you’re launching a new clothing line, rebranding your company image,...

Posted by: Creativepool Editorial

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