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Trends

Competitive Collaboration

‘Collaboration’ has been a creative industry buzzword for the last 10 years or so. Walk into any agency, anywhere in the world, and within five minutes you’ll hear this word bandied about to describe pretty much any area of the business. It’s...

Posted by: We Love Digital
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Features

Jack of All Trades: Why the classic agency model needs fixing

The traditional agency model used to work. An agency builds a team of trained and dedicated full-time 'creatives.' A client brief lands, a team of in-house talent is assembled, and tasks are assigned. The work is delivered and the time billed - all...

Posted by: Bomper Studio
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Design

#wheredesignmeets #materials

From traditional ceramics to cutting-edge 3D printing technology, designjunction2017 is set to be the platform for innovative product design this September. In this week's newsletter, we take a look at six of our brands from the 2017 line-up who...

Posted by: designjunction
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Inspiration

5 minutes with... Shaun Clarkson

Shaun Clarkson is best known for his eclectic interior designs for the likes of Vince Power, Oliver Peyton, Harvey Nichols and Pernod Ricard. Since crashing onto the London hospitality scene in the late eighties (his first outing for Vince Power had...

Posted by: Creativepool
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Inspiration

Focal Point: Mixing old & new with Say What Studio

Benoit Berger and Nathalie Kapagiannidi are the creative duo behind Say What Studio. The pair mix vintage styles with modern designs to create super fresh typography, art direction and design from their Paris studio. We asked them about their unique...

Posted by: Kate Lewin
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Inspiration

Meet Daub: The creative hospital workbook for children

The idea for Daub came about on a sleepless night back in 2013, when David Bennett’s son suffered an asthma attack and was admitted to Kings Hospital. The design director at OPX faced a long wait, and as the ennui of the evening took hold he...

Posted by: Kate Lewin
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Features

Spotlight: Ben&Brian

"We genuinely love what we do - as long as we can inject some good creative thinking, we're happy." Creativepool meets Ben Stainlay and Brian Jefferson - better known as wonderful wordsmiths Ben&Brian - to talk cross-platform creativity,...

Posted by: Creativepool
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Features

Two’s a party – why collaboration can help you avoid privacy pitfalls

More than a year after coming into effect, the General Data Protection Regulation (GDPR) has transformed the data landscape and its effects look set to extend into the future, as nations worldwide adopt similar laws. Furthermore, big tech companies...

Posted by: Creativepool Editorial
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News

Collaboration is key to the world’s most purposeful brands

The overall trend that surfaced in this year’s Fit For Purpose index was collaborative thinking; the top purposeful brands are collaborating with stakeholders and partners within and outside the company to embed purpose in authentic and...

Posted by: Radley Yeldar
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Design

Catch the NONOTAK and Wave Studios LED collaboration show: Numbers

NONOTAK and Wave Studios have teamed up to present a unique exhibition that marries creative sound with technological innovation. NUMBERS is an LED light show and sound project with a difference; namely that it takes numbers, budgets and statistics...

Posted by: Creativepool Editorial
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Social Media

#100DaysOfZen could be the greatest photo collaboration ever

Razorfish Hong Kong has worked with ASUS to create the “100 Days of Zen,” a 100 day long creative initiative led by Instagram sensation Robert Jahns (Nois7). Inspired by Robert’s work, the campaigns showcases the photography...

Posted by: Creativepool Editorial
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Design

Vans X Disney: Almost 50 Years Of Collaboration

You might not automatically put Disneyland and the Van Doren family together (unless you've seen the recent buzz around the new sneaker season), but the two companies have been linked together since the 1960s. A pair of Vans was the go-to shoe for...

Posted by: Creativepool Editorial
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Advertising

Behind the Idea: Taking Tinder to church for Telenor

In a world of esports, influencers and dating apps, it can be easy to feel overwhelmed. But all it takes is a little open mindedness to realise the power and potential of technology. A recent spot from Swedish creative company Acne deals with...

Posted by: Creativepool Editorial
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Design

AKQA urges companies to adopt nature Code of Conscience

AKQA has invited the top 10 construction equipment companies of the world to adopt its new open source software to protect nature reserves from destruction. Despite their protective status, one third of the areas are under threat from human...

Posted by: AKQA
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Technology

Take a trip through the brain with IKEA and Sonos

Fancy an explorative journey through the brain? Then look no further than IKEA and Sonos’ new immersive experience about to land in London. The Sound Affect is a one-of-a-kind event that will allow you to discover how sound impacts your...

Posted by: Creativepool Editorial
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Features

Is over specialisation killing creativity?

From influencers to social and audio only, there’s been a proliferation of niche agencies in the last few years. While specialists are always going to be necessary, consumers now have more touchpoints than ever before. So, are brands at risk...

Posted by: Creativepool Editorial
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Features

Why flexible working is good for creative business

Letting creativity reign in the workplace is key to establishing an engaged and innovative workforce, and it’s an even more important behaviour that needs to thrive in the creative industry. The challenge for companies is to figure out how they...

Posted by: Creativepool Editorial
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Features

D&AD on the declining interest in higher education

Exam results season is in full swing and while students up and down the UK come to terms with how they did in their all-important papers, they'll soon need to decide what's next on the horizon. A recent report revealed that the number of students...

Posted by: Creativepool Editorial
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Features

Getting to know... We Are Social's Lore Oxford

Socially-led creative agency We Are Social recently appointed Lore Oxford as its first global head of culture and insights. In the newly created role, she will help the agency to more effectively respond to questions around society and culture while...

Posted by: Creativepool Editorial
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Advertising

McDonald’s taps into hype culture for spicy McNuggets drop

We’ve all seen the cringey ads for millennial fashion brands like boohoo and Jameson Carter, but there's a hot new name in town. McDonald’s has ‘launched’ a fake fashion brand to promote its limited edition Spicy Chicken...

Posted by: Creativepool Editorial
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Design

New COPA90 range celebrates 20 iconic moments in football

The new Premier League season is underway and while all the fresh replica kits look lovely on the players, they are more expensive than ever. The good news for today’s fashion-conscious football fan is that COPA90 has launched a nostalgic...

Posted by: Creativepool Editorial
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Advertising

How it was done: Going Full Circle with motion control

To celebrate the 50th anniversary of the Apollo 11 moon landing, Digitas, UNIT9 and Envy Advertising recently created a powerful promo called Full Circle. The ad is centred around the first black female astronaut, Mae Jemison, and promotes The John...

Posted by: Creativepool Editorial
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Features

Company Spotlight: Brave moments with DixonBaxi

DixonBaxi’s co-founder Simon Dixon believes designers and other creatives should stop worrying about what others are doing and enjoy the moment. “They can be desperate for the next big thing and fear they are missing out,” he...

Posted by: Creativepool Editorial
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Advice

4 ways co-working spaces can save you money

Whether you own a small business just starting out, are a large one looking to cut costs or a freelancer on a budget, there is one common crucial factor in succeeding or going under - and that’s saving on overhead. This can be an...

Posted by: Elena Willson
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Careers

5 ways to maximise your creativity

Following the release of a new report on when UK office workers feel most creative, innovation funding specialist MPA Group gives a guide to boosting your productivity below. Biophilic design Kevin McIntosh is head of design at Chameleo n Business...

Posted by: Creativepool Editorial
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Features

Talking Cannes Lions 2019: Key themes from this year's festival

As the dust settles after another sun-drenched week in the South of France, a selection of industry experts give their views on the key themes in 2019. Aside from the usual networking, parties and late-night Gutter Bar action, here's what else made...

Posted by: Creativepool Editorial
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Features

Scott Belsky on future-proofing creativity

In an era of technological disruption and breakthroughs like artificial intelligence (AI), creativity is more important than ever before. Not only does creativity ground us in our humanity, it is the human advantage. The largest companies in the...

Posted by: Creativepool Editorial
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Advertising

KFC goes to Hollywood in new cinema campaign

A recent ad for fast food chicken chain KFC has made it to the big screen and will air before some of this year’s biggest films alongside custom-made clips mimicking the storylines of the blockbusters. Chicken Town (below), created by ad...

Posted by: Creativepool Editorial
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Advertising

Game of Thrones stars recreate SodaStream ad for sustainability

A trio of stars from HBO hit Game of Thrones have reunited for a remake a 2017 SodaStream ad to raise awareness around single-use plastic. Say Goodbye features actors Thor Bjornsson AKA The Mountain, Hannah Waddingham AKA Septa and Kristian Nairn...

Posted by: Creativepool Editorial
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Trends

Burger King serves up Impossible Whoppers to the US

Earlier this month, fast food chain Burger King launched a new veggie burger in St Louis in what was initially thought to be an April Fools' prank. However, the trial went so well the option is now being rolled out nationwide. The Impossible Whopper...

Posted by: Creativepool Editorial
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Features

Industry Influencers: Cat Davis

gyro is the first full-service global creative B2B agency. The company employees 700 people across 21 international offices with a shared mission to create ideas that are humanly relevant. Cat Davis, chief marketing officer, is one of those...

Posted by: Creativepool Editorial

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