Displaying 73 - 108 of 403 results
Grant Paterson, Head of Gaming and eSports at Prism Wunderman Thompson, asks us to consider the implicit risks of the metaverse and whether or not regulation could be the answer. Imagine that you and your partner plan to buy a new car and travel to...
Posted by: Creativepool Editorial
An animation and motion design studio based in Mumbai, the Post Office Studios team is a collective of designers, animators, visual effects artists and new media tech experts that create high end moving image content in advertising, film and...
Posted by: Creativepool Editorial
This week, we talk to Gregor Smith, Head of Global Advertising Sales at SmartFrame Technologies, to learn about his background, get his tips and advice for sales professionals, and discuss future trends in the digital advertising industry. Tell us a...
Posted by: Creativepool Editorial
Most of the big tech companies have been talking up their inclusivity policies in recent years. Google contracted the “Performance Paradigm” diversity, equity and inclusion specialist last year to develop their own diversity, equity and...
Posted by: Benjamin Hiorns
This year at Cannes Lions, we saw a lot of key trends emerge, from the importance of sustainable advertising and steps towards more eco-conscious practices, to our place in the metaverse. But, as expected, audio advertising and the innovation the...
Posted by: Creativepool Editorial
For my money, many of the most creative tech concepts of the last decade have been those unofficial projects created by the “fan” community. From the bizarre and wonderful custom synthesisers built by the enigmatic Love Hultén (see...
Posted by: Benjamin Hiorns
As our world continues to shapeshift, a growing list of world-famous gatherings are inviting us back in person. And still, the trend of innovative online events remains a massive learning opportunity, where access continues to surge. Simply by...
Posted by: The Darnell Works Agency
From business models to branding, ideas of luxury are shifting rapidly. Keeping up with tech, anticipating sector developments and being part of cultural conversations are only a handful of essentials for luxury brands who wish to sustain the...
Posted by: Matter Of Form
Have we entered metaverse-mania in the world of marketing? Brands are unveiling immersive experiences, ranging from gaming to pure advertising. Meanwhile, a range of platforms - Meta, Roblox, Microsoft, NVIDIA and Matterport among others - present...
Posted by: Creativepool Editorial
Matt Woods, CEO and founder of influencer marketing agency AFK Digital explains the power, potential and reach of influencer marketing on Twitch. Twitch is known as a live-streaming platform for gamers, however its growth over the last number of...
Posted by: Creativepool Editorial
An experienced creative director versed in advertising and design. Pieter Konickx comes from a background in graphic design but has spent his career elevating his skillset on broader capacities to allow him to climb the ranks within the industry....
Posted by: Creativepool Editorial
A 3D artist from Manchester, Alex Hindle divides his time between 3D character modelling for animation, 3D design and visualisation projects and animation work. From an early age, creating characters has always been a passion for him and that much...
Posted by: Creativepool Editorial
Performance metrics for digital advertising have transformed our industry. Transparent, targeted, and accountable campaigns are more impactful than ever. The challenge to brands is wading through the variety of digital advertising options. Choose...
Posted by: Creativepool Editorial
Two years ago, this forecast of upcoming events became irrelevant, almost overnight. Since then, we have adapted - and now, rejuvenation is on the rise. Comparatively, we may go less often, stay closer to home, and spend more time phoning it in...
Posted by: The Darnell Works Agency
What exactly is cool and is it really still relevant in 2022? There’s something about the phrase itself that conjures images of contrivance and forced “attitude.” Think Sonic the Hedgehog circa 1992 or any MTV2 presenter ever (RIP...
Posted by: Benjamin Hiorns
We’ve all been talking a lot about the metaverse this month. But whereas most of the content seems to revolve around what it can’t do and questioning its limits, I thought I’d close out metaverse month by looking at one subset of...
Posted by: Benjamin Hiorns
Never did I once think that in my lifetime we’d be seeing war in Europe and never did I think we’d see a historical figure in our midst that echoed the pure despotic evil of Adolf Hitler. But here we are, two weeks into a completely...
Posted by: Benjamin Hiorns
A new digital era is on the horizon as the metaverse evolves from sci-fi concept into reality. While online channels have been the driving force of connectivity between businesses and consumers over the past couple of years, many are now...
Posted by: Creativepool Editorial
People have been underestimating video games for as long as I can recall. As a child, one of my fondest memories was unboxing my Sega Master System on Christmas morning 1991 and gaming is a hobby that has now carried me comfortably through 30...
Posted by: Benjamin Hiorns
“Immersion” is a very popular word right now. Immersive experiences are all the rage and brands are falling over themselves to talk about it. But one agency that’s been all about the immersion game for a while now, predating the...
Posted by: Creativepool Editorial
Just when you thought all of the year’s trends had been discussed, dissected and digested, here’s one final piece of insight from some of the leading female voices in advertising. Pulled from a report by Digital Leading Ladies (the...
Posted by: Creativepool Editorial
From Greek philosophy all the way up to The Matrix, people have always been fascinated with the nature of reality, and now the metaverse is creating a brand new one. It’s a concept that’s been building momentum since it was first...
Posted by: Yonder Consulting
Great news: according to The Collins Dictionary, NFT was the word of 2021, which means there now exists a go-to way to explain these elusive virtual tokens to your grandparents... Defined as “a unique digital certificate, registered in a...
Posted by: Matter Of Form
After working in the corporate world for a few years, Virgile Loisance saw how difficult it was to engage employees around different themes. So, he started Emeraude Escape to bring a little joy into the corporate world and gamify company...
Posted by: Creativepool Editorial
Christopher Bicourt is a man with a lot to say and a lot of very progressive ideas about everything from how he approaches his work to the rise of the metaverse. On the latter point, in face, he considered himself something of an expert. Working...
Posted by: Creativepool Editorial
The closest experience to war that most young people have nowadays is through virtual entertainment and video games. Titles such as Call of Duty and Battlefield are constantly topping the charts as some of the game industry's best sellers, and...
Posted by: Creativepool Editorial
The phenomenon known as SXSW was launched in Austin, Texas, USA, back in 1987. Starting on 11 March, the unified 2022 SXSW Conference will introduce what's next in the worlds of film, culture, music, and technology, providing rich opportunities for...
Posted by: The Darnell Works Agency
When news broke yesterday of Microsoft’s staggering bid to buy Activision Blizzard for a shade over £50 billion, three thoughts immediately ran through my head. Awesome, more games for me to enjoy on Game Pass. Wait a minute, isn’t...
Posted by: Benjamin Hiorns
In 2021, amp predicted a rise in investment in audio branding and audio-focused content. As many brands shifted to more immersive digital storytelling and e-commerce, the role of sound in branding across all industries has significantly changed. New...
Posted by: Creativepool Editorial
Unless you have a little kid with an interest in horseriding games, you may have not heard of Star Stable before. It was our case when we were approached by Star Stable with a much interesting story indeed. Before Star Stable arrived in 2011, no one...
Posted by: Creativepool Editorial
3D artists are in high demand these days. We live in a three-dimensional world that demands accurate representation and that’s true whatever corner of the creative industries you find yourself in right now. The need to hire skilled and...
Posted by: Creativepool
In her previous role, Julia Rast helped brands advance in the digital space by harnessing new technological solutions and innovations in the programmatic scene. Her open-mindedness and expertise as a leader in the scene is unquestionable. Julia...
Posted by: Creativepool Editorial
Some time ago, I took a few days to read an interesting little book by Bloomberg reporter Jason Schreier, named Blood, Sweat & Pixels. In it, Jason interviewed a number of game studios behind some of the most famous games, learning the crazy and...
Posted by: Antonino Lupo
Streams of ink (virtual or otherwise) have been employed to describe the intrinsic potential of packaging as part of the consumer experience with a product and brand. Packaging has a fundamental part in the buying process, even though it stands...
Posted by: Creativepool Editorial
Have you scrolled through the Discover page on TikTok lately? Interesting and inspiring trends for sure - but as we know, TikTok only ever works well with very short content. Instagram and other social platforms have all followed the same route,...
Posted by: Creativepool Editorial
Sugar Creative is regarded as one of the leading creative innovators in the UK. Through the power of emerging technologies such as AR and VR, the team crafts beautiful stories (often with well-known characters) and works with brands all over the...
Posted by: Creativepool Editorial