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Leaders

What I learned at at Advertising Week New York

The week after the advertising industry got behind global climate change protests, it felt appropriate that Advertising Week NYC shared Manhattan with the UN’s 74th General Assembly gathering. It certainly added a sense of gravitas to my first...

Posted by: Bidstack
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Leaders

The Week in Tech

The Retro VGS brings retro gaming into the modern age Even though we live in an age where modern games are genuinely beginning to approach photo realism, the retro gaming market has never been more popular. Whether this is down to simple nostalgia,...

Posted by: Benjamin Hiorns
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Leaders

Why are ads for video games so dishonest?

I don't know about you, but I don't play video games. I'd argue that they're a bit childish, but I like plenty of childish things: Bagpuss, Thunderbirds, The Muppets - I think they're all terrific, so that's not the problem. No, I think it's a...

Posted by: Magnus Shaw
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Leaders

Yes we Cannes! What's happening at the festival today?

Have you ever been to Cannes? Not on a cycling holiday, but the festival? No, not the movie festival - the creativity festival, The Lions? Ever been to that? Me neither - but I do find myself reading about it every year; largely because the industry...

Posted by: Magnus Shaw
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Inspiration

Bethesda E3: Here’s to games embracing colour again

Something struck me as I watched the Doom Eternal showcase during Bethesda’s E3 conference. For a gritty game about violently blowing up demons, Doom Eternal is incredibly vibrant and bursting with colour. Even compared to the previous Doom...

Posted by: Rob Pratt
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Inspiration

Creative Stranger Things are happening

Next weekend the world will be turned upside down as the 80s return for Halloween in the style of Stranger Things inspired costumes and activations to celebrate the release of Season 2 on October 27th on Netflix. Topshop has teamed up with Netflix...

Posted by: Heather Deacon
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Leaders

EGX 2019: Is gaming finally embracing its past?

We’re used to technology always moving forward. The work we do with our tech clients almost always focuses around communicating how the latest advances will benefit the user at home. Improved, increased, optimised. It’s become part of the...

Posted by: Rob Pratt
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Leaders

Why gaming should be taken more seriously

Gaming’s got a strange reputation. It’s not got the respect that film, literature and even television has. However, as an industry its success is staggering. In the UK the gaming market is now worth a record £5.7bn, that’s more...

Posted by: Rob Pratt
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Leaders

Apple bites into TV, gaming and news subscription space

Global tech giant Apple has announced further plans for its original video subscription service that will launch later this year along with details of a new gaming platform and news media service. Screen time Apple TV+ will give users access to...

Posted by: Creativepool Editorial
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Leaders

Ogilvy and Gentleman Scholar Help Lenovo(TM) Bring Gaming to Life

NEW YORK and HOLLYWOOD – A cinematic new animated trailer for Lenovo's Legion brand is debuting online and in targeted media outlets all around the world this week. The project was conceived by creatives at Ogilvy & Mather New York in partnership...

Posted by: The Darnell Works Agency
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Leaders

Visions in VR: What has E3 2017 told us about the future of VR gaming?

Considering what a big year it had last year, VR was remarkably thin on the ground at E3 2017. Yes, VR has been largely absent from the show floor, save for a few niche booths and afterthoughts. Now that the three main gaming headsets are out in the...

Posted by: Benjamin Hiorns
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Leaders

UK Gaming Industry considers mass exodus after Brexit

Whilst Teresa May attempts to frantically backpedal expectation and one half of the UK prepares to devour the other half in a divisive move of unprecedented (at least in terms of sheer scale) madness, the video game industry in the UK is quietly...

Posted by: Benjamin Hiorns
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Leaders

DDB Stockholm let gamers pay for gaming time with dirty underwear

Getting teenagers to help out around the house and do their chords has proven increasingly difficult with this more technologically in-tune generation, and the constant access to games, social media and digital entertainment doesn’t make it any...

Posted by: Benjamin Hiorns
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Leaders

Sir Clive Sinclair reinvents gaming's past

Though many reading this will perhaps be too young to remember the days of pre-Nintendo gaming, there are those amongst us who still remember the glory days of the ZX Spectrum. The Spectrum was Sir Clive Sinclair's answer to the rapidly booming video...

Posted by: Benjamin Hiorns
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Features

LGBTQ+ representation deserves more than a yearly nudge

Stonewall’s legacy lives on today. Peaceful marches of Gay Pride movements all around the world, from Europe to the US and beyond, echo the days of riots and violence which erupted at the dawn of the Seventies. The LGBTQ+ community has come a...

Posted by: Antonino Lupo
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Leaders

Influencer marketing success comes with a multi-platform approach

It is tempting to adopt a siloed approach to marketing and brand communications, especially when dealing with an audience you don't interact with daily. In a way, social media platforms are like boxes, containers of the audience segment your brand...

Posted by: Creativepool Editorial
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Features

Inertia had stifled creative innovation, COVID-19 has accelerated it

The coronavirus pandemic has brought a host of unimaginable changes into everyone's lives. Things that were ordinary have become temporarily extraordinary, and vice versa in some cases. Some, like retailers, have had to sustain more crippling blows...

Posted by: Creativepool Editorial
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Features

Member Spotlight: talking modesty and motivation with Muhammad Waseem

Chasing your dreams can become quite challenging if you don't have the technological means to do so in today's world. This is what happened to Muhammad Waseem, self-taught creative and CGI artist who was born and raised in Karachi, Pakistan. A...

Posted by: Creativepool Editorial
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Leaders

Happy Birthday YouTube: Why the platform is still relevant 15 years on

Valentine’s Day aside, the 14th February 2020 marked a very special occasion in the calendar. YouTube turned fifteen years old. That’s right, the original video-sharing platform is no longer a tweenager and has moved into the complex...

Posted by: Mary Keane Dawson
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Workshop

Remote Control: Monetising your lockdown

Panic mode has officially been engaged and no industry is safe from the fallout. The tendrils of COVID-19 have spread with wanton abandon, latching onto every sector; decimating some whilst only wounding others. For freelancers, the sting is...

Posted by: Benjamin Hiorns
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Inspiration

VR and 360 content can help in times of audience isolation

It can be tough out there! Current issues surrounding the worldwide COVID-19 crisis can bring certain industries some unwanted challenges. For meetings & events this is obviously a challenge, while those who need to promote more physical aspects of...

Posted by: Theatro360
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Leaders

Integrated payments: the key to a unique shopping experience

UK Ecommerce is set to account for almost a quarter of all retail spend in the UK in 2020, and it’s well documented that the high-street is struggling to compete with online retailers. The British Retail Consortium (BRC) has even called 2019...

Posted by: Creativepool Editorial
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Inspiration

The Rise and Rise of Gamification

Just like comic books and the recent rise of nerd culture, long gone are the days where gaming was seen as something for kids or only limited to games consoles. The normalisation of gaming on various platforms has increased so much that it was only a...

Posted by: SMACK Agency
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Inspiration

10 digital marketing trends to watch in 2020

Ten years ago, display advertising was in its infancy and Promoted Tweets were yet to make their debut. Times have changed considerably. Intelligent and automated technologies have increasingly super-charged digital marketing efficiency - so much so...

Posted by: Caroline Burgess-Pike
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Inspiration

Looking Forward: What Will 2020 Bring for Digital Advertising?

Over the last ten years, digital advertising has come a very long way. At the turn of 2010, we were only beginning to see the very early potential of video ads, we weren’t quite aware of the impact that social media would have on the industry...

Posted by: Creativepool Editorial
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Inspiration

Open your ears – How brands can make sure they’re heard in 2020

It’s that time of year again when we start to cast off the shackles of what has been a rather turbulent year and look ahead at the beacon of hope that is the new year. In the first of our annual trend pieces for 2019, Michele Arnese, Global CEO...

Posted by: Creativepool Editorial
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Inspiration

Behind the Idea: Grey unleashes the Hunger Hammer on hungry gamers

Last week, Pringles unveiled a rather unique gaming headset that doubles as an automatic Pringles dispenser. Whilst it might sound on the surface like some form of particularly creative torture, this bizarre invention was actually dreamt up by Grey...

Posted by: Creativepool Editorial
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Leaders

The trouble with buzzwords in branding

I can’t help but sigh when I hear someone talking about buzzwords. Or using them. Or… you get the idea. The problem is the advertising and marketing industries love a buzzword but they don’t always use them responsibly. So - get...

Posted by: Rob Pratt

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